Despite all the doom and gloom about the economy, according to eMarketer's Geoff Ramsey, there are bright spots. And those bright spots, thankfully, are in the online marketing space. Ramsey sees a 14.5% growth rate for online ad spending for 2009. Wipe that sweat off your brow now because you may actually be able to pay your mortgage in 2009.
This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE.
Cutting through the clutter is important-short and sweet and cool is what I got today.
- Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty.
- Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3.
- Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven.
- Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.
Dawn Hands Have Talent is a UGC contest to promote Dawn Hand Renewal, a dishwashing soap that "improves the look and feel of hands in just five uses." The site also includes a special offer for the soap and a dancing hand game you can play.
The image at left is from an entry titled "Handtasia," though I much prefer the vivacity of "Fingerlina."
Sarah Palin wins herself a copywriting credit in The Best of Sarah Palin,* a charming collection of her brightest moments in the spotlight.
Gotta love that look on Vlad Putin's face. "Pray for that!"
By Clay Weiner, whose mother we got to know really, really well.
Pop Quiz. Home Work. Cutting Corners. Viral Video. Famous Mommies. Cleaning Craze.BVlogger to the Rescue. Life After Breast Canver. Spelling Quiz. From Cute to Creepy. Huh? What?
It's MomTourage. Yup. Another iVillage creation that pays homage to HBO's Entourage. Tangential to Zima's Mom Your Ride, this one's all about the power of mom and her posse. Complete with the best wheels, the best seats and...spit up in their hair, these moms use their clout, score dates and the "primo" tables.
They've even got Turtle.
With a little bit of Gmail contextual wizardry, J. Crew is capitalizing on Obama and his wife Michelle with a text ad that leads to a landing page which reads, "All politics aside...this outfit gets our vote."
Simple. Smart. Obvious. With all the contextual fuckery that exists, it's nice to occasionally see one execution that's actually relevant and isn't selling turpentine to young teens who drink it to force abortions.
KFC partnered with the highly-addictive Guitar Hero World Tour for a cross-promotional something-or-other. Redeem codes for branded Guitar Hero cups from KFC Rocks.
More importantly, try your hand at this "crowd surfing" game. Hit the arrows to the beat, and keep your emo rocker dude from falling to the bottom of the mosh pit.
The game was put together by Creative Alliance, a KFC agency, in collaboration with The Basement Design + Motion. It's funny, though: after playing a few times, I craved both chicken and Dance, Dance Revolution.
I'm sure a handful of wily degenerates have fantasized about rigging this year's election results in their favour. Or voting 30 times instead of once.
Given that you can't do either of those things without great risk, consider making your mom vote for your candidate of choice. She gave birth to you; we're sure she'd do it just to keep you from hitting her up for money this month.
What if today's campaign tactics were applied to the election of 1860?
Crazed by this Presidential race, ad bloggers Make the Logo Bigger and Jetpacks ponder this question. Here's the fruit of their labours, "paid for by Friends of Douglas."
Contemporary context gave history both personality and a face. We laughed, we cried, we wondered -- ever so briefly -- what could have been.
Indentured servitude for me? Plantation micro-management for Steve? (Well, I guess one could argue that slavery was on its way out, even without that wee shove we dubbed the Reconstruction.) Propaganda aside, just how big of a deal is an election, anyway?