Eyeblaster Recognizes Top Rich Media Titans
Last Wednesday after ad:tech, Eyeblaster recognized six agencies for the best digital ad campaigns of 2008.
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Woot Places 'Cleverest Adsense Ad Ever' blogads Founder Henry Copeland points to what he dubs the "cleverest Adsense ad ever." Without hesitation, we'd have to agree completely. Riffing on Google's stock market woes, Woot placed an ad that reads, "We saw what's over there. Figured you'd look away. So we put our ad here. woot.com." Is that not brilliant placement (and copy) or what? PomX Advertising, Levi's Plays Dirty, Rebuild the (Grand Old) Party, Saved by Zero Hate Poll - You know you wanna browse through Barack Obama's flickr. - Make the Logo Bigger taps his own top 25 influential bloggers to spit knowledge on Pepsi's blogger outreach effort. - GOP taps social media to rekindle its fire. - Levi's to agencies: want our business? We want your internal invoices. - PomX break room sheep go "What the fu-uuuck?" for "maximum wakey-wakedness!" Via. - CEOs in ads = company death rattle. - Rate your hate for "Saved by Zero."
by Angela Natividad
Nov-10-08
Topic: Brands, Campaigns, Commercials, Online, Opinion, Political, Strange ad:tech New York Closes: Despite Economy, Optimism Reigns While it's said attendance was down slightly from past conferences, the New York ad:tech conference was, by all counts, alive and well despite 24/7 news reports reports of doom and gloom. It's true the economy is not doing too well right now nor is it expected to improve over the course of the next year. But, thankfully, the online and interactive market space is one of the few bright spots amongst the graying economic skyline. In his keynote address Tuesday morning eMarketer Co-Founder and CEO Geoff Ramsey said he expects to see a 14.5 percent growth rate in U.S. online ad spending in 2009, not bad for an economy that's supposed to be tanking. Many other sources have proclaimed such health as well for the space which bodes well for those of us making our living in online marketing. Chiquita Violates PETA Ban, Uses Gorilla in Guerilla Stunt.
Seeing Red? Feeling Blue? Try Orange. As you prepare for the upcoming post-election pre-Christmas/Super Bowl ad madness, check out what Tropicana did during the election on An Orange America. They mapped voters with the terms they were discussing most. Cool visual aggregation ensues! (Read more about how it works here from Simon Owens who worked on it.) Tropicana did this in a way that connected red and blue states with their product by bringing it back to the color orange. (To check out other forms of visualizationosity online, go here.) Wednesday an Eye Blasting Arena of Massive Guitar Hero Action While not as busy as Monday or Tuesday night, Wednesday at ad:tech New York offered up quite a few things for ad:tech attendees to do after the day's panels ended. Wine Library's Gary Vaynerchuk gave a "motivational speech" to several hundred people at The Volstead but it didn't turn out quite as planned. Even with a few hundred people there to hear Gary speak, the club refused to turn down the music in favor of serving the eight people in the club not associate with the Mashable event. Gary, ever the resourceful one, was not to be deterred so he asked the crowd to follow him out to the sidewalk where, on a milk crate, he gave his talk to those who chose to stay. Gary never lets a road block stand in his path.  Before the Mashable debacle, ChaCha held an event right after the day's panels ended in the Hilton's Bridges bar. Several hundred attended and were treated to free drinks. After a long day at a conference, who can complain about that? Right and no one did. Online Ad Growth of 14.5 Percent Seen for 2009 Despite all the doom and gloom about the economy, according to eMarketer's Geoff Ramsey, there are bright spots. And those bright spots, thankfully, are in the online marketing space. Ramsey sees a 14.5% growth rate for online ad spending for 2009. Wipe that sweat off your brow now because you may actually be able to pay your mortgage in 2009. The Art of the PR Release, aka, Try a Strap ... on. This is an advertising public service, trust me. After saying yes to Steve that I'd help out, it became clear right away that the big difference between my blog and Adrants is the amount of email submissions he and Angela get. Holy 10-Page Wiki Entry Batman. Hardest part? Reading it all to find the good stuff. Easiest part? The keepers, rare as they are, because they just stand out. I'm sure Steve looks for the same things in a PR release that I do too: Short and sweet, addressed to me by name, and a full url of creative that has actually run or just launched. Stories about future partnerships? Means nothing. Show me the money. The absolute killer though is mass emailings starting with FOR IMMEDIATE RELEASE or HELLO or that say "If you wish to know more, please contact us" without including, uh, anything. DELETE. Cutting through the clutter is important-short and sweet and cool is what I got today. Encumbent Avatars, Undecided Coffee Cups, Crocheted Shotguns - Obama/McCain WeeMees! OhMG kyoooooot. Diggin' how the page reads, "Invite the presidential nominees to your Room." So naughty. - Speaking of politics, that half-hour Obama ad pulled in an average household rating of 21.7. The top market was Baltimore, where it averaged 31.3. - Still undecided? Sport it on your coffee cup. $10 says at least five election canvassers will make a beeline for you within minutes of exiting 7-Eleven. - Zap bugs with Honda. Reminds me of a Stargate SG-1 episode where these giant bugs would prick you, then turn you into an egg sack.
by Angela Natividad
Oct-31-08
Topic: Brands, Campaigns, Commercials, Online, Packaging, Political, Social, Strange, Television 
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