Great Milk Comes from Happy Cows. And the Happy Cows are Casting!

happy-cow-auditions.jpg

The California Milk Advisory Board is screening for its next bovine star. And guess who gets to pick her? You! Between October 13 and September 30, trawl audition vids and cast your vote.

Of 10 total, only two videos, "Alicia" and "Jenn," are currently available to view. Alicia reeks of The Real World, and little Jenn's being constantly goaded on by her attention-starved mom.

Videos of the hopeful heifers will be repurposed as TV spots. I hope one of Silk's renegade soy cows enters, because no audition series is complete without some wacked-out anti-establishment radical.



Lisa P. Maxwell Exposes Agency Members to Outside Interference

lisapmaxwell-agency.jpg

Nodding to the transparency craze, last March Modernista created the most transparent website imaginable. Instead of telling people about itself, it used public websites -- over which the agency had little or no control -- to relate the story instead.

For its own redesign, agency Lisa P. Maxwell tackled "transparency" from a different angle. Visit the site for unfettered access to all its creatives. There they are, live on streaming webcams, waiting for a chat buddy who hopefully won't shriek "SHOW BOOB."

Weeeeird. Could the Zeitgeist (that's us!) be the "Big Brother" George Orwell so feared? I smell a dissertation!

by Angela Natividad    Oct-23-08    
Topic: Agencies, Online, Strange



Pair the Agency Ego to His Celebrity Doppelganger!

brash-media-men.jpg

Vote for the most uncanny likeness between men in advertising/media and men in Hollywood. Because if we can't be somebody who matters, it's sorta comforting to look like someone who does.

This effort's among several other irresistible list-candy posts that Glam is using to promote Brash.com, the men's network it launched last week. Other lip-smackin' slices of data pornography include the Brash Hall of Fame (50 legendary men!) and the Brash 100 (men still changing the game).

by Angela Natividad    Oct-23-08    
Topic: Agencies, Celebrity, Online, Promotions



Google for Obama, SBUX Blamed for Economic Meltdown, SMS on Your Tab

bootyjuice.jpg

- Like that other demi-god Oprah, Google takes a side in this tense, farcical battle for America's future.

- Speaking of Google, check out the drool-worthy exposure T-Mobile's getting on its homepage. (It's probably worth mentioning that Google serves over 71 percent of searches in the US.)

- By the way, did you know McCain's a Ford and Obama a BMW? Think on that while casting your ballot.

more »

by Angela Natividad    Oct-23-08    
Topic: Games, Mobile/Wireless, Online, Opinion, Political, Strange



Because You Know You've Pictured Her There. And Cried.

palin-as-president.jpg

Adrants reader Candace sent us Palin as President, a just-for-kicks interactive site "updated daily until November 4th!"

Palin sits behind the desk of the oval office, wearing a frozen doll-like grin. Click on the items around her and along the walls.

"Where'd Russia go?" she wonders when I brush by the window. For bonus points, take a shot every time you see or hear the word "Maverick."

more »

by Angela Natividad    Oct-23-08    
Topic: Consumer Created, Good, Online, Political, Spoofs



Real Food Fight Trumps Digital Food Fight

del_taco_food_fight.jpg

In highschool, the legendary food fight is always just that, a legend...until it happens and you find yourself in the middle of it, adrenalin rushing, throwing tray fulls of fries, chicken cutlet, American chop suey and soggy salad across the cafeteria at no particular target. After all the trays have been thrown and are on their way to their final, undetermined target, the "sky" above the cafeteria becomes a surreal event mentally captured for all time in Hollywood-style slow motion.

It's as if you were a camera filming The Matrix, slowly capturing every angle and every last detail as the food moved ever so slowly towards its destination. This imagery becomes so vivid, so real, so indelible it never leaves the mind and continues to replay itself at random moments throughout life.

more »

by Steve Hall    Oct-22-08    
Topic: Good, Online, Opinion



Obama Girl Backs Ack

ackerman-girl.jpg

Believe it or not, Amber Lee Ettinger's career as Obama Girl was just preparation for a political endorsement that manages to be even more surreal. (Yes, it even outdoes her Giuliani dance-off.)

America's favourite lobbyist now throws her bikini-clad weight -- and lip-syncing skillz -- behind President Howard Ackerman of Red Alert 3. Love that "Let's screw 'em all with Ackerman" tee she's rockin'. And that intro -- it's so vintage Dick in a Box!

Isn't it awesome when an agency -- in this case, DraftFCB -- contaminates a good thing with a flinch-inducer? Whatev, this is officially The World We Live In. Expect to see "Back Ack" splashed across YouTube, RedAlert3.com and the Barely Political website.

by Angela Natividad    Oct-22-08    
Topic: Brands, Campaigns, Online, Political, Promotions, Spoofs



Trojan Asks Everyone to Evolve, Realize Kids Have Sex

trojan_evolve1.jpg

The girl featured in this Trojan Evolve One Evolve All Community video sums up the teen sex/sex education problem quite well when she says, "What really gets me...is that health care covers Viagra but they can't cover birth control or teach about effective birth control."

Trojan aims to change that with its Evolve One, Evolve All community site on which videos from the community and well know artists point out the problems and offer solutions to what Colangelo (Trojan's agency) Chief Digital Officer Craig Lambert calls "a terrible, epidemic problem."

more »

by Steve Hall    Oct-22-08    
Topic: Creative Commentary, Good, Online, Opinion, Video



Wow. It's Everything I've Ever Wanted in a Stimulant.

slimseduction.jpg

A pill that increases libido and decreases cellulite?" Let Slim Seduction -- don't you love that name? -- show you! Hit the site for Extremely Persuasive surveys, before/after shots, video testimonials and BIG RED TYPEFACES.

The ad hit me while I was reading a political and religious tirade on Dooce.com, which goes to show diet companies don't discriminate much in terms of audience. All you need to do is be female and have skin.

by Angela Natividad    Oct-22-08    
Topic: Brands, Campaigns, Online, Worst



Twitter vs. Yammer, STD E-Cards, Mac/PC Face-Off, Meghan McDreamy

std-ecard.jpg

- Marvel's soliciting the YouTube community for the best comic-inspired costumes. Get dressed, flip your camera on and keep your videos down to a minute. Beyond licensing an entire suite of heroes and villains to Hollywood, I guess that's one way to stay relevant.

- Got VD? The decent thing to do would be to tell everybody you slept with, so they can check if they have it too. But don't sweat it too much; this is the digital age! Send those hutches an e-card. (Thanks Adrants reader Candace.)

- Not quite The West Side Story, but it's Macs and PCs, so almost the same thing.

more »

by Angela Natividad    Oct-22-08    
Topic: Cause, Consumer Created, Online, Packaging, Political, Strange








Stanton Optical


Featured FREE Resource: