In highschool, the legendary food fight is always just that, a legend...until it happens and you find yourself in the middle of it, adrenalin rushing, throwing tray fulls of fries, chicken cutlet, American chop suey and soggy salad across the cafeteria at no particular target. After all the trays have been thrown and are on their way to their final, undetermined target, the "sky" above the cafeteria becomes a surreal event mentally captured for all time in Hollywood-style slow motion.
It's as if you were a camera filming The Matrix, slowly capturing every angle and every last detail as the food moved ever so slowly towards its destination. This imagery becomes so vivid, so real, so indelible it never leaves the mind and continues to replay itself at random moments throughout life.
Believe it or not, Amber Lee Ettinger's career as Obama Girl was just preparation for a political endorsement that manages to be even more surreal. (Yes, it even outdoes her Giuliani dance-off.)
America's favourite lobbyist now throws her bikini-clad weight -- and lip-syncing skillz -- behind President Howard Ackerman of Red Alert 3. Love that "Let's screw 'em all with Ackerman" tee she's rockin'. And that intro -- it's so vintage Dick in a Box!
Isn't it awesome when an agency -- in this case, DraftFCB -- contaminates a good thing with a flinch-inducer? Whatev, this is officially The World We Live In. Expect to see "Back Ack" splashed across YouTube, RedAlert3.com and the Barely Political website.
The girl featured in this Trojan Evolve One Evolve All Community video sums up the teen sex/sex education problem quite well when she says, "What really gets me...is that health care covers Viagra but they can't cover birth control or teach about effective birth control."
Trojan aims to change that with its Evolve One, Evolve All community site on which videos from the community and well know artists point out the problems and offer solutions to what Colangelo (Trojan's agency) Chief Digital Officer Craig Lambert calls "a terrible, epidemic problem."
A pill that increases libido and decreases cellulite?" Let Slim Seduction -- don't you love that name? -- show you! Hit the site for Extremely Persuasive surveys, before/after shots, video testimonials and BIG RED TYPEFACES.
The ad hit me while I was reading a political and religious tirade on Dooce.com, which goes to show diet companies don't discriminate much in terms of audience. All you need to do is be female and have skin.
- Marvel's soliciting the YouTube community for the best comic-inspired costumes. Get dressed, flip your camera on and keep your videos down to a minute. Beyond licensing an entire suite of heroes and villains to Hollywood, I guess that's one way to stay relevant.
- Got VD? The decent thing to do would be to tell everybody you slept with, so they can check if they have it too. But don't sweat it too much; this is the digital age! Send those hutches an e-card. (Thanks Adrants reader Candace.)
- Not quite The West Side Story, but it's Macs and PCs, so almost the same thing.
Having worked in the segment for quite some time, I can attest to the boredom of working on business to business ad campaigns. There's only so much speed and feed bullshit you can take before your head explodes...or you go out and hire a big breasted floozy, a dude in a tuxedo and layer on an endless supply of metaphors and double entendres.
Like a Calvin & Hobbes decal come to life, "Slash" for MTV Switch depicts people pissing in public places. The moral of the story is to "Save water, flush less." (Niiiiice.)
By Ogilvy/London, which has an odd take on persuasion. Wizzing in a fountain is funny -- hell, incendiary -- while you're stoned and around age 15, but unless things have changed abroad, doing it in the Queen's England remains both unsavory and illegal.
There's no accounting for logic in advertising, however. Along with other "green" MTV Switch ads, "Slash" will likely run across 55 TV channels in 162 countries. The track in the ad is Miserere Mei, by Bouwe Dykstra.
The United Kingdom recently considered passing laws that would enable the gov to detain terrorism suspects for 42 days without a trial.
To give ordinary people an emotional education on what the law would mean, Amnesty International launched "Sleepwalking," an eerie spot that depicts citizens crawling out of their beds late at night and in a kind of stupor. Together they walk into a holding facility and file themselves in separate cells, still more asleep than awake.
The ad admonishes people not to "sleepwalk into" this anti-terrorism bill, which in freedom's name would infringe on citizens' rights.
Slow-moving and unpleasant, but it's powerful that way. By production company DarkFibre. Voiceover by Christopher Eccleston. Learn more at Protect the Human.
MCM Net and Aardman partnered to produce Creature Discomforts, a campaign for the Leonard Cheshire Disability charity. Its purpose, I think, is to encourage outsiders to change the way they perceive disabilities.
I'm just confused about how. The campaign launched a game called Peanut Pickup, where you, a mouse, shoot peanuts into an elephant's trunk. That's it.
It isn't clear what lesson I was meant to glean (could it be a hand-eye coordination game for disabled children...?), but all I could gather was it isn't nearly as fun as Suicide Kittens -- which, for a minute or two, I mistook for another component of the Creature Discomforts campaign.
This online ad for Cleatskins starts out like a typical sportsgear spot: adrenaline-pumping music, bad-ass sports star, epic narrative. It all seemed very made-for-TV.
And then the end happened, and then I laughed, because this is the kinda stuff you can do on the 'net that you can't risk doing on television. Unless you're Budweiser.
Produced by Kamp Grizzly for agency UXB.