Contemplating Parenthood? Brooke Shields May Change Your Mind

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At left is the baby I made with Johnny Depp, courtesy of the Routan Babymaker3000.

The babymaker's part of a broader Volkswagen Routan campaign featuring Brooke Shields. You've probably seen the ads where she barrages expecting couples with questions about why they're having babies "simply for the love of German engineering." (I didn't really get this at first, but after sitting through the mocumentary, I completely understand: people are having babies so they can buy minivans! Of course!)

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by Angela Natividad    Oct-20-08    
Topic: Brands, Campaigns, Celebrity, Online, Strange



'Saw V' Mobile Promotion Ends With Calls to Police

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It's almost Halloween and that means it's time for another Saw movie. The franchise is up to number five now and there's no indication a sixth won't arrive next Halloween. This year, the movie's promoters took the prank call route and, with help from Varitalk, brought the voice of Jigsaw to unsuspecting recipients, some of whom in Toronto where genuinely scared enough to call the police. Reacting to complaints, the site took down the device.

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by Steve Hall    Oct-19-08    
Topic: Mobile/Wireless, Online, Promotions



Dog Disappears, Grey's Blog Disappears, HHCC's Reappears

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- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.

-Apparently, Grey SF is inexplicably no longer blogging.

- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.

- Google has launched do it yourself display advertising.

- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.

by Steve Hall    Oct-17-08    
Topic: Agencies, Commercials, Online, Weblogs



Big Planet Forgoes Big Billboards ... for Lots of Little Ones

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"Little is the new big," proclaim one of the miniaturized billboards for LittleBigPLanet, a video game that goes live on October 21st. Other billboards sport a similar little/big message.* Find them on eBay -- where people are actually bidding on a few.

Also, somebody posted flickr pics of the billboards in his garden. (Can you imagine using billboards as garden ornaments? Wait, don't answer that.) One's apparently been tagged by lightning-obsessed gangster elves that rock pastel.

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by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Online, Promotions



Fickle Men Drink Fickle Whisky ... and That's All There is to Say About That

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Wiser's Canadian Whisky is the drink of choice for The Wiserhood, a self-proclaimed Society of Uncompromising Men. (That doesn't actually mean much; just that they'll only drink "the most uncompromising whisky on the planet.")

A visit to the site is a sneak-peek into a buzzing fraternity. Click on different things to engage games, watch ads or see what the security cams picked up. I clicked on the bookshelf, garnished with the requisite skull, and found myself face-to-face with a giant media system.

There's also a semi-fun ice cube-catching game behind a statuette of The Thinker.

By John St, which recently did a breast cancer thing involving mens' hyper-fixation with boobage.

by Angela Natividad    Oct-17-08    
Topic: Brands, Campaigns, Games, Online



Ford Flickrizes Fiesta

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Everyone likes pictures right? After all, no one like to read anymore. Which is probably why Ford's European division chose to launch an all-images consumer generated thing that lets people contribute to and change a Fiesta covered with a collage of images. People can rate the images they like, dislike or add their own.

And, yes, we understand the real reason behind the no words approach what with a hefty collection of different languages spoken on the continent.

Just don't leave the sound on to long or you'll get sick of that overly repetitive song that just keeps going and going and going -- sort of like the Energizer Bunny.

Wunderman created the campaign with blogger outreach handled by We Are Social. Spain, France, UK, Italy and Germany are the countries targeted.

by Steve Hall    Oct-16-08    
Topic: Consumer Created, Online



Just Another Vampire 'Viral.'

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Hot American teens meet online, go to "London!", drink all day, dance all night, then start eating each other in various suggestive and predatory ways. It isn't clear whether anybody's actually a vampire or if the kids just like biting each other, but it's all the same to the lonelyheart goths, I guess.

Watch trailer for Highgate Vampire. Gets pretty freaky at the end. And if you wanna play their little hunter vs. hunted game, visit Gothic Picnic.

I kinda dug True Blood more.

by Angela Natividad    Oct-16-08    
Topic: Brands, Campaigns, Online, Promotions



BB Plugs Celebs, Droga5 Bags Method, Mountain Dew Abbreviated, Frequent Hooker Miles

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- Among its minions, BlackBerry brags about celebu-users. How very AmEx. (Props to Adrants reader Atif for this.)

- Droga5 becomes agency of record for method! Kick-ass.

- The McCain campaign asked YouTube to stop taking down its campaign videos. (The videos purportedly violate copyright because many contain snippets of music that the campaign did not have permission to use.) And YouTube was all, "Bitch, please." What, McCain? You're all for Joe Plumber but can't pay licensing fees?

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Gonzaga Needs YOU! to Support Women's B-Ball

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To sell tickets for its women's basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.

Pop a name and phone number into the Inspired Season microsite. (The marketing team told us this data isn't kept.) Later, when the girls need some pre-game pep, the coach calls you to pontificate on how important your presence will be to them.

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by Angela Natividad    Oct-16-08    
Topic: Events, Good, Online, Promotions



Just Another Square in a Wide-Brimmed Hat.

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Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08    
Topic: Brands, Games, Guerilla, Online, Promotions, Social










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