Luhrmann Promotes 'Australia' by Promoting Australia

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You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.

He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.

DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.

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by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Celebrity, Good, Online, Promotions



MySpace MyAds, Google Reminisces, Gen-Y Baby Mamas, Ad-Whoring on the Porcelain God

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- MySpace MyAds, live in beta.

- OMG Elle and Stardoll!

- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.

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by Angela Natividad    Oct-13-08    
Topic: Brands, Campaigns, Online, Outdoor, Promotions



CosmoGirl Closes, DraftFCB Gets Advice, Google Greens

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- Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.

- CBS has schedule the annual Victoria's ecret Fashon Show to air December 3 at 10PM. It wil take place at the Fontainebleau Miami Beach hotel.

- As only George Parker can, DraftFCB gets some sage advice concerning its penchant for repeatedly tooting its own horn.

- The Ladders takes a unique approach to illustrating the attractiveness of its $100K talent pool.

- Google does the green thing with project 10 to the 100th.

- Citizens Bank customers get happy together karaoke-style. It's bad. Really bad.

- TAMBA is out with Granny Bash Bingo, a game in which granny deflects attacks from a bingo machine which has had enough from its grey haired oppressors.

by Steve Hall    Oct-13-08    
Topic: Agencies, Games, Magazine, Online, Television



Finally, a Blog Devoted to Calling Out Realtor Ads!

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Keepin' It Realtor, a blog devoted to rewarding realtors for being true ground-floor creatives, is objectively awesome, if only because you've sat one too many times on the face of a grinning stranger who's plastered himself all over your park bench.

I used to be partial to the "great wings" guy, but Mr. Lamb at left really takes all. Wondering whether realtor ads grow more conservative -- or just more insane -- as the economy whirls down the porcelain funnel.

by Angela Natividad    Oct- 9-08    
Topic: Good, Online, Opinion, Outdoor



Because Handsets Should Reflect Your Brand Loyalty

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Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.

Raaad.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online



Ford Fiesta Aims to Be Millennial Age's Judy Blume

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I don't know about you, but as a wee lass I yearned for the hip style advice that only Ford (the car company, not the modeling firm) could give me.

Responding to these dormant desires, Ford Fiesta is launching an e-zine called Neon Candy, "an uber-cool digital magazine set to feature the latest trends in music, style, movies and culture every young woman should know."

But will it teach me how to put on a menstrual belt?

The 'zine includes a web drama profiling the fictional Jen, a journalist desperate to ride the cutting edge of pop culture. Wait, isn't that the plot to Almost Famous -- and every essay ever written by Chuck Klosterman?

Neon Candy is UK-based and, confusingly, comes fast on the heels of Tango at the Tower, when Fiesta strained to associate itself with love.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online



Doritos Whores for Entries (Again), Dinosaurs Explain Facebook, Advertising's Trojan Horse, Shilling American Foreign Policy

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- Doritos is holding another CGM contest for the Super Bowl. Ooh, but there's a twist: win $1 million if your spot becomes the FIRST EVAR! consumer-generated ad to take No. 1 in USA Today's Ad Meter. (Here's what won last year.) Entries welcome 'til November 16.

- Given that people and dinosaurs walked the earth at the same time,* it's totally probable dinosaurs caught the social media bug from its Homo sapien homies. Isn't Facebook, like, 200 million years old or something?

- Bill Gates in a condom ad! No, not really, but that penis makes a resonant impression.

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by Angela Natividad    Oct- 9-08    
Topic: Commercials, Online, Opinion, Strange, Video



Gauge Your Stress Level as an Undercover Cop!

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The UK's Hallmark Channel and agency Ralph are promoting series nine of Law & Order: SVU with an online stress test. (Not to be confused with any such test you might have taken on a subway.)

Find out what it's like to operate as an undercover cop. You'll have something like five seconds to memorize a criminal profile, then you have to watch clips -- on which you'll be tested -- while pushing Space Bar to the sound of a pulse.

We were groggy when we did it, which I guess is no excuse; we fared horribly and are utterly unqualified to bust rapists for a living. Well, there goes my back-up career.

by Angela Natividad    Oct- 9-08    
Topic: Brands, Campaigns, Online, Promotions



Diapers.com: Helping Young Americans Do Their Business

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There's something appealing about "Time for a Change," Diapers.com's first stab at online video marketing. Positioned like a political ad, it offers "gas relief" and bi-potty-san support to frustrated Americans.

After walking the talk with some discount codes, a voiceover grandly concludes, "Your doodie is our duty" as the Stars and Stripes hover in the background.

Aww. Finally, something a hockey mom can really get behind.

The ad went live at Parents for Change. Users click straight into the Diapers.com site, where they can put their discount codes to good use. Good, simple stuff by The Ad Store.

by Angela Natividad    Oct- 8-08    
Topic: Brands, Campaigns, Online, Video



Nokia Understands Your Phone Knows Everything About You

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Tapping into the truism that one's phone is, in a sense, one's life, Nokia is out with an interesting online promotion for what appears to be a new phone. Two playful videos (Anna, Luca) do the montage thing to illustrate the lives of Anna, Jade and Luca, all of whom, of course, have accompanying Facebook pages.

On the promotional site, somebodyelsesphone, where the symbiotic relationship between a person and their phone is further explored, people can sign up to be notified via email when the phone will be unlocked...in other words, released.

Or, or, or...it's not a promotion for a new phone, rather, a playful promotion that attempts to make everyone love Nokia even more. Or hate their friends for even thinking about stealing a person's little secrets out of their phone. In 5.5 days, we will know. W+K London created the work.

by Steve Hall    Oct- 7-08    
Topic: Good, Online, Promotions, Video








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