To sell tickets for its women's basketball games, Gonzaga University produced a well-executed online campaign that makes your attendance feel vital.
Pop a name and phone number into the Inspired Season microsite. (The marketing team told us this data isn't kept.) Later, when the girls need some pre-game pep, the coach calls you to pontificate on how important your presence will be to them.
Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)
Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.
I'm sure we'll all find out.
UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)
Hayden Panettiere, the tortured chick on Heroes who can never die, joins an assembly line of celebrities hoping to affect your vote.
"There are three things think I all citizens should do: smoke cigarettes, vote for John McCain, and don't wear a seatbelt," she says with vigor, tossing in a few wild "FUCKs" for shock value.
You get the gist. Thank Funny or Die, creators of this and that high-larious Paris Hilton for President video -- another effort that makes Obama look incidentally good by making McCain look old and out of touch.
What better way to get self-conscious Millennials to the ballot than with a bunch of celebs being gratuitously cool, slightly ironic and occasionally almost (but not quite!) deep?
Look, look, it's Bill Maher in a blazer, prattling about elitists. It ends with "Vote for BBQ" -- except BBQ is written in a Mad Libs sorta way, so you know the "vote for" is open to whatever motivation, however bizarre or irrelevant, you've got.
Because hey, that's democracy.
Rumor has it yesterday was a holiday. Know what it was? ...No? Good rule of thumb: if in doubt, check Google.com to see what the world's most popular search engine did with its logo.
Those expecting to see, I don't know, an explorer rubbing his hands together, or the ominous silhouette of a ship, or natives cowering in fear, were vastly disappointed. Google has no love for the directions-challenged dude who mistook the Americas for India. And it's not alone: Berkeley observed Indigenous People's Day, and Venezuela celebrated the Day of the Indigenous Resistance.
What'd Google celebrate? Paddington Bear's 50th birthday.
A decidedly safe choice. Paddington never hurt anybody. Well, except for that one time he "poisoned" his birthday guests with Marmite. But even that rang cute, not devastating.
There are so many reasons to launch a consumer-generated media campaign. They save money and think time, encourage brand appropriation, and are pretty easy to sell to a client. ("Think of all the engagement opportunities and cost savings!") Doritos alone has done it, like, four times (make that five!), all your friends did it, and hey, even Tide did it -- with reasonably good results.
Besides laziness and balls, what's keeping you from leaping aboard the Goodship CGM? ...A platform,* by gad! Because building grids where users can input their own content and browse through others' is hard, right?!
Waffle no longer, love. Photrade just launched a photo contest platform that enables anybody (even you!) to follow the well-trod user-generated media trail.
So what are you waiting for? Get out there and start ingratiating your unwitting client with casual photographers. Think of all the engagement opportunities -- and cost savings!
You probably know Baz Luhrmann by reputation, if not by name. He directed Strictly Ballroom, a tribute to the art of dance; Romeo + Juliet, his altar to the written word; and Moulin Rouge!, a garish but dazzling musical homage to pop culture.
He's just completed his latest film, Australia. I don't know much about it, but -- here's an interesting twist -- he's promoting it through a tourism gig.
DDB Worldwide -- which represents Tourism Australia -- tapped Lurhmann for its "Come Walkabout" campaign, which is technically for Australia but also for Australia. In the debut spot, a mystical (and naked?) little boy encourages a stressed woman to defect from her unraveling life.
- MySpace MyAds, live in beta.
- OMG Elle and Stardoll!
- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.
- Hearst Magazines will close CosmoGirl with the December issue. It first published in 1999.
- CBS has schedule the annual Victoria's ecret Fashon Show to air December 3 at 10PM. It wil take place at the Fontainebleau Miami Beach hotel.
- As only George Parker can, DraftFCB gets some sage advice concerning its penchant for repeatedly tooting its own horn.
- The Ladders takes a unique approach to illustrating the attractiveness of its $100K talent pool.
- Google does the green thing with project 10 to the 100th.
- Citizens Bank customers get happy together karaoke-style. It's bad. Really bad.
- TAMBA is out with Granny Bash Bingo, a game in which granny deflects attacks from a bingo machine which has had enough from its grey haired oppressors.
Keepin' It Realtor, a blog devoted to rewarding realtors for being true ground-floor creatives, is objectively awesome, if only because you've sat one too many times on the face of a grinning stranger who's plastered himself all over your park bench.
I used to be partial to the "great wings" guy, but Mr. Lamb at left really takes all. Wondering whether realtor ads grow more conservative -- or just more insane -- as the economy whirls down the porcelain funnel.