Ten Steps to Effective Email Marketing

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Email marketing. It makes you yawn, right? Creating and watching Super Bowl commercial is way more fun, right? But just how much trackable business can you expect from a Super Bowl commercial? Especially since most of you don't have $3.5 million to blow on a Super Bowl commercial.

Are you still yawning? You shouldn't be. Email marketing might be boring but it's cheap (ok, inexpensive) and it works. And you know when it works. And you know how it works. And you know why it worked. Can you say that about a Super Bowl commercial?

But it's just more fun to make a TV ad, right? It might be. But ask yourself this; are you in this business to have fun or to make money? Yea, yea, yea, it should be both but the bottom line is that you're doing it to make money for your company, your client's company and for yourself.

So if you hate email marketing and think it's boring that's OK. You're just going to be left behind by others that realize how well it works. But don't worry. Our white paper series is here to help. Check out Aprimo's Ten Steps to Effective Email Marketing. Ok? We good?

by Steve Hall    Feb- 7-12    
Topic: Online, Research



Google Map App Calls Attention to Seeing Eye Dogs

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The Royal Dutch Guide Dog Foundation has launched a Google Maps app that calls attention to the importance of guide dogs. Using Google Maps technology, one can search for directions use the guide dog button. Basically the app provides directions but paints everything but the route black.

It's an interesting approach. Visually representing what a blind person sees and, at the same time, calling attention to the focus a seeing eye dog can provide.

by Steve Hall    Jan- 3-12    
Topic: Online



Icon Offers Graceful Entry to Spanish Language Section of Websites

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More and more sites are offering their content in Spanish and other languages. Attempting to bring some guidelines and iconography to how the link is made to Spanish content, one agency has come up with what it thinks is a good solution. Working with their client the University of Texas, Cultural Strategies developed an icon that incorporates the enie, the symbol placed over the letter N in most Spanish words.

Of the development, Cultural Strategies CEO Juan Torne wrote, "We have been working on a way to clearly, but un-intrusively, provide access to our client's online Spanish content. The "En Español" button or hyperlink is simply boring (and it disenfranchises a percentage of the site's visitors), the Flag - be it from Spain or Mexico - even though helpful, to a certain degree leaves out people from other nationalities/heritages."

So he came up with the enie icon. We think it works. What do you think?

by Steve Hall    Dec-22-11    
Topic: Online



Search for 'Let It Snow' on Google: Link Bait of the Day

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Wait, what? Us? Link bait? Hey, if Mashable can routinely post the same story three different times looking or Google Juice then so can we. Want to know what currently drives the most traffic to Adrants? People who go to Google and search for "do a barrel roll." Why? Because when you perform that search, the site actually does a barrel roll an, well, apparently a lot of people want to see Google do a barrel roll.

Now the latest bit of fun over at Google can be had by typing "Let it snow." Do that and it will start snowing on the site.

OK. Blatant link baiting complete

by Steve Hall    Dec-19-11    
Topic: Online



SEO Is For Tail Chasers. Brand Awareness Is For Pack Leaders

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Here's an interesting take on SEO versus branding that's sure to stir debate from guest contributor marketing executive Andy Havard.

Search Engine Optimization has been like a marketing drug over the past few years, with businesses, brands and organisations cramming every resource into climbing up the search engine rankings. In fact SEO isn't so much a marketing drug, as a marketing placebo, and not very good one at that.

Focusing on SEO is a sure-fire way to make your brand disappear. It's little more than a strategy that makes marketing moguls chase their tails around every day in the office. Now brand awareness on the other hand is a marketing strategy that separates the tail chasers from the industry pack leaders and the following article explains why.

more »

by Steve Hall    Dec-14-11    
Topic: Online, Opinion



The Shocking Truth About Old Spice's Isaiah Mustafa

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Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!

Ready?

He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.

by Steve Hall    Dec-12-11    
Topic: Brands, Online



How to Kill Your Boss Without Getting Caught

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OK. OK. So this awesome piece of work from Amsterdam-based digital agency Pool won't really help you kill your boss but it will help you virtually to do and, perhaps, place some of your ill-focused aggression at bay. Let us introduce you to Shootview, a Google Maps mashup and adds first person shooter capability to Google Maps technology.

Head over to Shootview and check it out. Then be sure to search for the address closest to your boss's location and shoot the shit out of whatever's nearby. Or check out the intro video below. Your boss may not actually be within your view but you'll feel a lot better anyway.

by Steve Hall    Dec-12-11    
Topic: Agencies, Games, Online



Samsung Launches Internet Scavenger Hunt

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For its third outing of the Samsung Boosted campaign, Barbarian Group has created Secret Sites, a scavenger hunt that drops clues to a URL which leads to a site on which the first person who visits can win a Samsung Series 7 computer. Clues to the Hangman-style URL are dropped on Twitter and Facebook. Several sites will be part of the campaign. ScracthAndSnifWebsite was the first.

Check out the Boosted Secrets contest site to see what it's all about.

by Steve Hall    Nov-29-11    
Topic: Online



Clorox Hops Aboard the Soap Opera Redux

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You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.

As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.

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by Steve Hall    Nov-16-11    
Topic: Brands, Online, Product Placement, Television



Have Great Sex Without All the Mess

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So here's the latest condom marketing idiocy. Durex is out with Digital Love, a site on which, so they say, you can have sex without actually coming into contact with a partner. Which, of course, is likely the best way not to get pregnant or contract a sexually transmitted disease. However, the site offers no such thing.

You get a slow loading site, a webcam experience (if you have one) and the chance to stare at a hot woman or man who will coo sexual innuendo in your ears until, surprise, you are told you are an idiot for actually thinking you could have sex without touching.

more »

by Steve Hall    Oct-11-11    
Topic: Commercials, Creative Commentary, Online, Opinion










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