Here's an interesting take on SEO versus branding that's sure to stir debate from guest contributor marketing executive Andy Havard.
Search Engine Optimization has been like a marketing drug over the past few years, with businesses, brands and organisations cramming every resource into climbing up the search engine rankings. In fact SEO isn't so much a marketing drug, as a marketing placebo, and not very good one at that.
Focusing on SEO is a sure-fire way to make your brand disappear. It's little more than a strategy that makes marketing moguls chase their tails around every day in the office. Now brand awareness on the other hand is a marketing strategy that separates the tail chasers from the industry pack leaders and the following article explains why.
Have we got some news for you! All along we thought Isaiah Mustafa was just a snarky spokesperson for Old Spice. Ripe with banter and witticisms, Mustafa can twist a phrase like no other. But Mustafa has a secret. And it's a big one!
He's a bomber. That's right. He blows shit up on the side. In between YouTube takes. Check it out here.
OK. OK. So this awesome piece of work from Amsterdam-based digital agency Pool won't really help you kill your boss but it will help you virtually to do and, perhaps, place some of your ill-focused aggression at bay. Let us introduce you to Shootview, a Google Maps mashup and adds first person shooter capability to Google Maps technology.
Head over to Shootview and check it out. Then be sure to search for the address closest to your boss's location and shoot the shit out of whatever's nearby. Or check out the intro video below. Your boss may not actually be within your view but you'll feel a lot better anyway.
For its third outing of the Samsung Boosted campaign, Barbarian Group has created Secret Sites, a scavenger hunt that drops clues to a URL which leads to a site on which the first person who visits can win a Samsung Series 7 computer. Clues to the Hangman-style URL are dropped on Twitter and Facebook. Several sites will be part of the campaign. ScracthAndSnifWebsite was the first.
Check out the Boosted Secrets contest site to see what it's all about.
You have to be pretty old to remember the original slew of soap operas. While many are currently suffering cancellation, there was a day when soap operas ruled the airwaves with millions upon millions of viewers. And while they were always advertiser supported, they got there name from the fact household brands such as P&G, Lever, and Colgate-Palmolive sponsored and produced the shows when they were first broadcast on radio and then television.
As daytime television audiences dwindled, soap operas lost their luster and, sadly to many, have been getting cancelled after 25 - 35 year runs. But, leave it to the web to rescue and rejuvenate just about anything. While episodic online shows aren't a new thing and have been produced for quite some time, the genre is far from the mainstream glory days of televised soap operas.
So here's the latest condom marketing idiocy. Durex is out with Digital Love, a site on which, so they say, you can have sex without actually coming into contact with a partner. Which, of course, is likely the best way not to get pregnant or contract a sexually transmitted disease. However, the site offers no such thing.
You get a slow loading site, a webcam experience (if you have one) and the chance to stare at a hot woman or man who will coo sexual innuendo in your ears until, surprise, you are told you are an idiot for actually thinking you could have sex without touching.
This is awesome! Yea, yea, yea. We've seen all kinds of YouTube takeover efforts that mess with the standard layout but we like this one from Virgin Radio which, while watching any one of three videos, allows you to turn up the volume and, in turn, turn up the craziness that occurs with the YouTube page layout. And really, that's it. Simple. Fun. And effective.
Start by viewing the video below, which itself is pretty funny, and then click on one of the two options at the end.
At the IAB MIXX Conference this morning during Advertising Week, Hulu announced Ad Swap, a new advertising product that allows watchers to swap out an ad they are watching for one that's more relevant.
As described on the Hulu blog by Hulu SVP of Advertising JP Colaco, "When an ad begins to play, a user can click on the Hulu Ad Swap icon in the top left corner of the player and bring up a number of ad choices, customized to that user's profile and previous ad viewing preferences."
Ever wonder what your parents think about your advertising profession? Well, the parents of Maximilian Hoch and Manuel Urbanke care so much they created a website, My Son Does Advertising, on which they offer commentary about the work their sons have done.
Of course it's rather obvious Maximilian and Manuel have created this site themselves in an effort to get work since, according to their work experience listed on the site, both appear to be unemployed.
We won't hold that against these two fine gentlemen. After all, a guy's gotta work to eat, right? So if you need a copywriter or an art director, check the site out and the work they have done together. You might like it.
By now, you've all seen the Cheech and Chong Magic Brownie movie in which the two stoners embark upon a road trip to Flaming Pole. If not, watch it below. What you might not know is that General Mills may have let an interesting opportunity pass them by as this video gains traction.
The video promotes the brand's 90 calorie Fiber One bar. But a big part of the video is the quest to reach Flaming Pole. Sounds like the marketer could and should have done something with Flaming Pole. Well they didn't. But someone did. Head over to FlamingPole.com.
On the site it's pointed out Generals Mills did purchase their way to the top of "magic brownies" search results but they neglected to capitalize on Flaming Pole. Perhaps it's irrelevant but we think they could have had a lot of fun building out Flaming Pole to Burning Man-esque greatness.