Ad Support Used to Raise Value of Oil Painting

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To promote the work of painter brother Marc Dehareng, Belgian 'net junkie Renaud Dehareng launched GrowingBuzz.com. One painting -- and unfortunately, not the most charming one -- was chosen to become "the future most expensive painting in history." To hike up the dollar value, advertisers bid to have their sites represented when users mouse over the art.

Two advertisers have bid since the launch two days ago, bringing the painting's value to ... drumroll, please! ... $11.50. When we clicked on the painting today, it brought us to ProFish-Technology.be, "studies and consulting in aquatic environment."

Neat idea, but the execution lacks charisma.

by Angela Natividad    Oct- 3-08    
Topic: Online, Promotions, Sponsorship



Wicked Uncles Break Toys without Breaking a Sweat

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Decapitate bears, blow Barbies to bits and deflate giant orange balls in Teddy Bear's Picnic, a disturbingly engaging game for Wicked Uncle.

Seems like the kind of game Hugh Grant's character would've enjoyed playing in About a Boy, shortly before getting told off by eight scowling mothers. Those good enough to make the leaderboard get a five pound (the currency) voucher and enter a sweepstakes to win an iPod touch. Generous.

Wicked Uncle helps the hapless "buy the perfect present" without busting their balls or getting bent over in shipping costs. But it's only available for UK residents, so you can relegate this convenience to other fun British stuff you can't have, like Cadbury Almond Apple Banana bars.

Game by TAMBA, which also did that Muck About thing for Match.com.

by Angela Natividad    Oct- 2-08    
Topic: Games, Good, Online, Promotions



'They Like Pets, Right? Why Not Get Them a Drug-Sniffing Dog?'

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Patsy, a little potato-faced woman, doesn't know how to talk to her kids about drugs. But she knows that she should, so she finds ways to unearth drug use in ways they won't expect: ambushing them in the shower, patting them down mid-embrace, and stripping labels off the family's prescription pills. (Don't ask. I was clueless about the logic of that.)

In the end, well-meaning Patsy only alienates her kids and bamboozles her husband into accidentally taking female hormone pills. (No labels on the drug bottles, remember?) The moral of this story? "Don't be a Patsy."

more »

by Angela Natividad    Oct- 2-08    
Topic: Campaigns, Cause, Commercials, Online, Television



Chevy Plays Taxi Cab Confessions With College Students

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In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own.

by Steve Hall    Oct- 2-08    
Topic: Online, Promotions, Social, Video



Pandora Scores TB Banknorth A Boatload of New Accounts

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Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.

In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.

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by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online



Book Helps Brands Avoid 'Social Media' From Destroying Reputation

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New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.

With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.

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by Steve Hall    Oct- 2-08    
Topic: Brands, Good, Online, Social, Tools



If Fiesta Means Love, then What's a Tesla Roadster?

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I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.

"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.

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Don't Be Fooled, It's a 'Super-Tasting Bird.'

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Visit the Chocolate Steam Dream Machine to make your own Cadbury chocolate bar. If the parrot -- yes, there's a parrot -- likes what you made, he might send you the candy bar you created. If you live in the UK, that is.

Cute. I actually feel like having chocolate now, but not because the idea of a free almond/apple/banana bar is particularly appetizing.

It's that rich purple packaging. Something about it just primes me for a Cadbury cream-filled wonder.

by Angela Natividad    Oct- 2-08    
Topic: Brands, Online, Promotions



VIFF Turns Camera Eye to Film Festival Audience

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"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).

They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.

o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard

They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)

Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.



Levi's Wants Men to Unleash Their Beast

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In what appears to be a last ditch effort to make itself a relevant brand and something even the most fashion-unconscious would ever consider buying, Levis has resorted to grade school humor with Unbutton Your Beast. And, yes, they do mean the trouser snake.

Created by EVP and LAIKA/house, a collection of trouser puppets offer up nastiness you can send to your friends. It's not Dick in a Box which at least had the decency to leave something to the imagination. Nope, Unbutton Your beast is very blatantly all about what's behind the zipper and how much it wants to come out and play.

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by Steve Hall    Oct- 1-08    
Topic: Good, Online, Racy, Strange










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