In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own.
Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.
In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.
New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.
With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.
I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.
"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.
Visit the Chocolate Steam Dream Machine to make your own Cadbury chocolate bar. If the parrot -- yes, there's a parrot -- likes what you made, he might send you the candy bar you created. If you live in the UK, that is.
Cute. I actually feel like having chocolate now, but not because the idea of a free almond/apple/banana bar is particularly appetizing.
It's that rich purple packaging. Something about it just primes me for a Cadbury cream-filled wonder.
"I was immediately attracted to the idea of turning the movie screen into a kind of mirror to the audience," says Chris Hutsul of Soft Citizen, referring to the spots he directed for the Vancouver International Film Festival (VIFF).
They're smart, funny and unexpectedly existential -- but also familiar, because you see yourself in each of these snapshots: your rage at late-coming friends, your perplexity toward abstract cinema, or the way some foreign films turn you into an overthinking, turtleneck-sporting douchebag. With a ponytail.
o The Overanalyzer
o The Foreign Film
o The Seat-Saver
o The Front Row
o The First Question
o The Die Hard
They end neatly -- gratefully, even -- with the words "We're glad you're here." (So glad, in fact, that they -- meaning VIFF -- have also given you a game to play. It's an amusing one-time distraction, enough of an experience to leave you feeling good, post-chortle.)
Agency: TBWA/Vancouver. Soft Citizen produced, Secret Location assisted with interactive production.
In what appears to be a last ditch effort to make itself a relevant brand and something even the most fashion-unconscious would ever consider buying, Levis has resorted to grade school humor with Unbutton Your Beast. And, yes, they do mean the trouser snake.
Created by EVP and LAIKA/house, a collection of trouser puppets offer up nastiness you can send to your friends. It's not Dick in a Box which at least had the decency to leave something to the imagination. Nope, Unbutton Your beast is very blatantly all about what's behind the zipper and how much it wants to come out and play.
Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.
Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.
Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.
The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.
- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)
- Who's the dick writing comments on your blog? Via David Griner at Adfreak.
- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)
- Branding with LaserGames. Watch out for epilepsy.
- Alphas eat beef jerky.
- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.
"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.
Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.