Levi's Wants Men to Unleash Their Beast


In what appears to be a last ditch effort to make itself a relevant brand and something even the most fashion-unconscious would ever consider buying, Levis has resorted to grade school humor with Unbutton Your Beast. And, yes, they do mean the trouser snake.

Created by EVP and LAIKA/house, a collection of trouser puppets offer up nastiness you can send to your friends. It's not Dick in a Box which at least had the decency to leave something to the imagination. Nope, Unbutton Your beast is very blatantly all about what's behind the zipper and how much it wants to come out and play.

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by Steve Hall    Oct- 1-08    
Topic: Good, Online, Racy, Strange

Stock Photo Faux-Viral Attracts Bloggers, But Not Corbis


Everyone that starts an agency has a dream account -- a client that, upon winning its business, validates your ability to both create and persuade.

Corbis is that dream for General Projects, a just-launched design shop that wooed its prospective client with Schtock.com.

Schtock is really flippin' cool. Each time you reload the site, you see a random, totally abstract image. When you click on the "About the image" tab, you'll find each one was composed of many stock photos. The work at left, for example, is called "Emo." Here's how many stock photos it took to produce it.

The site blog claims Schtock is the lovechild of someone at "a major stock photo company," putting illicit use to imagery that see nothing but the cutting-room floor. "Corbis" isn't mentioned outright, but all the photos can be found on Corbis's image search.

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by Angela Natividad    Oct- 1-08    
Topic: Agencies, Brands, Good, Online, Promotions, Strange, Viral

WaMu Fades to Grey, Petco Hamster Races, Branding with LASERBEAMS


- Last week Washington Mutual ran this colorful little ad on its homepage. It reads, "Most banks are grey. That's not our style." Its fortunes have changed since then. See what ad they're running now. (Thanks to Adrants reader Martha for the link.)

- Who's the dick writing comments on your blog? Via David Griner at Adfreak.

- Over the bar-and-bowling scene? Hit up a hamster race near you. (Come prepared. See track specs.)

- Branding with LaserGames. Watch out for epilepsy.

- Alphas eat beef jerky.

- Bored or pissed off at Cubicle Cog #4? Play the Super Fantastic Corporate Confusion game. Unlike life, it will not let you down.

by Angela Natividad    Oct- 1-08    
Topic: Bad, Brands, Campaigns, Games, Good, Online, Strange

You Wouldn't Believe It, But This is An Ad for Rolling Paper


"The Fly in the Eye" follows in the tradition of old-school psychological horror cinema. Created by Cisma/Sao Paulo, it's the story of a man who, in his efforts to get rid of a fly, bends the constraints of reality and for some reason ends up with two irises in one socket.

Weird shit. The video concludes with "Always expect the unexpected!", followed by a link to BlackThinking.com.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Packaging, Specialty, Video

Customizable M&Ms Come Off Kinda Creepy


imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

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by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online

Got 48 Seconds? Enter Embarq's Video Contest, Win $5,000


Calling all out of work, starving creatives! Wait, that would be discrimination or something and we don't do that in this industry, right? So I guess even working creatives are welcome too. iCrossing has created 48 Seconds, a video contest for its client Embarq, an internet, satellite, wireless and phone provider. As expected, some of the videos are crap. Others surprise. Here's a nice one of a guy painting a mural of the Joker.

Why is the contest called 48 seconds? Because, with Embarq internet service, web pages will load 48 seconds faster than dial up, not that anyone's actually on dial up anymore but still.

so if you need a little extra cash and you think youu can do better than all those consumer generated idiots out there, enter the contest and show the world how "real" creative is done.

by Steve Hall    Sep-30-08    
Topic: Good, Online, Promotions, Video

Because I Get Off Seeing My Likeness on Coffee Mugs


Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange

IKEA Web Series, or Portent of Things to Come?


IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video

'No Stank You' Reminds You: Smoking is So. Not. Trendy.


WONGDOODY brings retro effects and electonica beats to No Stank You, a fervently trendy effort to keep teens in Washington from smoking.

A dance-off sets the stage for the first spot. Each team consists of a person and a disembodied set of lungs. One set's healthy; the other looks like the tattered black pieces of a deflated life vest.

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by Angela Natividad    Sep-29-08    
Topic: Agencies, Campaigns, Cause, Commercials, Online, Television

Bed Head and Bullsh*t Do Not a Cewebrity Make


JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.

To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.

Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.

Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.

See him clutch a guitar, just for show, and flash his rebate check. As if you care.

by Angela Natividad    Sep-29-08    
Topic: Bad, Brands, Campaigns, Online, Video

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