Customizable M&Ms Come Off Kinda Creepy

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imc2 made a site where you can put your likeness on M&Ms. I've always wanted to eat my own face off, so I clicked through to The Candy Lab with premature glee.

What I saw were my old buddies, the Red and Yellow M&Ms, wearing zoned-out, slightly stoned expressions. Between them sat a giant M&M into which they trapped the head of a jovial black dude.

Use the buttons on the right to get The Head to sing you I Want Candy or She Blinded Me with Science.

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by Angela Natividad    Sep-30-08    
Topic: Agencies, Brands, Campaigns, Online



Got 48 Seconds? Enter Embarq's Video Contest, Win $5,000

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Calling all out of work, starving creatives! Wait, that would be discrimination or something and we don't do that in this industry, right? So I guess even working creatives are welcome too. iCrossing has created 48 Seconds, a video contest for its client Embarq, an internet, satellite, wireless and phone provider. As expected, some of the videos are crap. Others surprise. Here's a nice one of a guy painting a mural of the Joker.

Why is the contest called 48 seconds? Because, with Embarq internet service, web pages will load 48 seconds faster than dial up, not that anyone's actually on dial up anymore but still.

so if you need a little extra cash and you think youu can do better than all those consumer generated idiots out there, enter the contest and show the world how "real" creative is done.

by Steve Hall    Sep-30-08    
Topic: Good, Online, Promotions, Video



Because I Get Off Seeing My Likeness on Coffee Mugs

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Hoping to reproduce the viral success (eh?) that Elf Yourself garnered for OfficeMax, EVB/San Francisco launched MakeMeSuper.com for Kodak.

Look look! It's me! Except blonde and trapped in the '70s!

Use the Kodak gallery to prop your face -- or that of an unwitting victim -- on a spandex-clad body. Your name is incorporated in a theme song (choose from one in five HUNDRED!), and -- that's not all! -- your own logo and swag. It's almost too super to stand.

by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Online, Strange



IKEA Web Series, or Portent of Things to Come?

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IKEA's first webisode stars Illeana Douglas, who arrives on-set as a spokesperson but is mistaken for an employee. The ensuing adventure involves Jeff Goldblum, Tom Arnold, Justine Bateman, Jane Lynch, Craig Bierko, and Kevin Pollack.

You could play the video without the sound on and probably lose none of the impact. I felt only a blandly receptive response to the cheery color palette.

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by Angela Natividad    Sep-30-08    
Topic: Brands, Campaigns, Celebrity, Online, Video



'No Stank You' Reminds You: Smoking is So. Not. Trendy.

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WONGDOODY brings retro effects and electonica beats to No Stank You, a fervently trendy effort to keep teens in Washington from smoking.

A dance-off sets the stage for the first spot. Each team consists of a person and a disembodied set of lungs. One set's healthy; the other looks like the tattered black pieces of a deflated life vest.

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by Angela Natividad    Sep-29-08    
Topic: Agencies, Campaigns, Cause, Commercials, Online, Television



Bed Head and Bullsh*t Do Not a Cewebrity Make

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JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.

To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.

Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.

Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.

See him clutch a guitar, just for show, and flash his rebate check. As if you care.

by Angela Natividad    Sep-29-08    
Topic: Bad, Brands, Campaigns, Online, Video



Prayers for Palin, Ogilvy Takes Wachovia, McMahon Raps, Fishing for Validation

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- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.

- For down-and-out creatives that need to feel like heroes. V-v-v-via.

- PETA insinuates that fishermen have small penises.

- Sarah Palin needs prayer from advertisers.

- Ogilvy picks up Wachovia. Good fucking luck!

- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.

- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?

by Angela Natividad    Sep-28-08    
Topic: Agencies, Brands, Campaigns, Online, Outdoor, Political



Downy Doesn't Just Soften Clothes; It Helps Pick Them Out, Too

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Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on DownyDesignTags.com. This is part of a partnership between myShape and P&G's Downy.

At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.

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by Angela Natividad    Sep-25-08    
Topic: Bad, Brands, Campaigns, Online



Animation Site Plugged with Kitten-Killing Game

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Got a minute to kill and a lust for destruction? Take time out for Suicide Kittens, a strategy game where you play a kitten and the objective is to get shot, preferably by your own laser beam.

It gets surprisingly complicated.

I stayed alive too long in level 4, which landed me a big fat GAME OVER, after which I was invited to check out 4mations.tv, a just-launched site for deliciously sophomoric animators.

The funniest thing about this effort, though, were the game tags: suicide, kittens, lasers, and trigonometry...?

By Rubber Republic/London.

by Angela Natividad    Sep-25-08    
Topic: Games, Good, Online, Promotions



Volvo Doesn't Want Any Piece of Our Lov

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In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).

The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.

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by Angela Natividad    Sep-25-08    
Topic: Brands, Campaigns, Consumer Created, Online, Outdoor, Social










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