JC Penney's Crue Boarding is giving away rebates for the full purchasing price when you send them an e-receipt and a shot of you wearing their gear.
To infiltrate its target market -- "full time slackers" into "surfing beer music classy girls" -- Penney's invented Samthebrodude, a fake video blogger who does jack besides post vlogs about this promotion.
Sam's videos are short and the lighting terrible, harking back to a time (pre-dating Lonelygirl15) when those characteristics might have suggested authenticity. Beyond that, he's too much like a character invented out of intensive MySpace research.
Plus, he joined YouTube three weeks ago and has uploaded seven videos -- five of which are all about Crue Boarding's promotion.
See him clutch a guitar, just for show, and flash his rebate check. As if you care.
- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.
- For down-and-out creatives that need to feel like heroes. V-v-v-via.
- PETA insinuates that fishermen have small penises.
- Sarah Palin needs prayer from advertisers.
- Ogilvy picks up Wachovia. Good fucking luck!
- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.
- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?
Because I've always wanted to share my bra size, waist-to-hip ratio, and breadth-of-ass with a fabric softener company that cares just that much, I sat around taking the "Discover Your Shape" quiz on DownyDesignTags.com. This is part of a partnership between myShape and P&G's Downy.
At the end of the test, long-suffering women get a Downy Design Tag, a personal style guide that reveals what our best colors are and which clothes most flatter our bodies. (What is this, a joke?!) Advice is proffered by a celebrity stylist called Jorge, who also dispenses cockle-warming welcome letters and coupons to Ann Taylor LOFT.
Got a minute to kill and a lust for destruction? Take time out for Suicide Kittens, a strategy game where you play a kitten and the objective is to get shot, preferably by your own laser beam.
It gets surprisingly complicated.
I stayed alive too long in level 4, which landed me a big fat GAME OVER, after which I was invited to check out 4mations.tv, a just-launched site for deliciously sophomoric animators.
The funniest thing about this effort, though, were the game tags: suicide, kittens, lasers, and trigonometry...?
By Rubber Republic/London.
In an effort called "A Piece of Your Lov," Volvo invites online users to contribute to the first Volvo XC60 billboard, which looks something like this (except without the "download wallpaper" bar up top).
The image has been cut jigsaw-style. You'll be given a puzzle piece upon which to inscribe a raving little message about the XC60. These notes are called pieces of "Lov," named after the Swedish town of Lov, home of the XC60.
Or at least knows how to stare and snack at the same time.
Brokaw Inc. sent us this video of an elevator rescue that took place at its office. Awesome cut to the American flag at the end. It would make the agency look damn heroic if only they didn't include that shot of all the creatives, standing there, mid-chew. And maybe if they stenciled the likeness of Bill Brokaw over the firefighter.
The video hit YouTube on February 22 and drew a fiery 859 views. Way to take the world by storm! And if for some reason you need another reason to make Brokaw your agency of choice, here's an illustrious name-drop: Brokaw occasionally also does outdoor stuff for White Castle (whose agency of record, incidentally, is JWT).
Apparently just placing a video on YouTube is no longer enough for advertisers wishing to seed their message to as many people as possible. OK, it was never enough for the smart marketers but go with me on this one. Anyway, Wii has placed some Wario Land Shake It game play footage on YouTube that delivers a decidedly different online video experience.
It's only fitting that video pages get the same takeover love "regular" web pages have for so long from the likes of Pointroll, Eyeblaster and other expand-o-banner techniques. Have a look.
Pop your number in at White Castle's Crave is Calling campaign site to get random food-related calls on your phone at odd hours. It's kinda like having an aimless 17-year-old friend with the munchies.
Work by JWT. Users can also shoot the end of a Crave ad -- typical food porn-type stuff -- and upload them onto YouTube. So far only one submission has been made this whole summer, so either the campaign sucks or the copyright Nazis strike again.
- Last night Steve Hall hit Nokia Theater for Adobe's Battle of the Bands (photos here). Later he ran into Barbarian Group, which brought him a-frolicking to a hip hop club. Steve has all the fun.
- Guinness World Records taps greenfield media to manage its 3D book campaign. You'll need 3D specs to get the full experience from the ads, which run from Oct. 6 to Dec. 25 in the United Kingdom and United States.
- Blogging taxpayers aren't keen on this whole "Wall Street bailout" thing: "[We] have yet to see any online evidence of organic support for the Paulson proposal. Instead, what's going on may be the largest flowering of civic dissent since the antiwar protests of 2002-2003, but with a [bipartisan] twist." Our own online digging corroborates that (HuffPo! Michelle Malkin! YouTube junkies!), but Pew says 57 percent of the public favors the bailout. Confusing.
If you're the low-brow cubicle perv we know you are, you probably already know about SFW Porn, where Paint-style animation camouflages visual vice.
Riffing off that style, Diesel promotes its 30th anniversary bash with "SFW XXX." That's not just a Roman numeral 30, it's a naughty '70s-style video that you can't quite be reprimanded for watching. (Bonus points if you tell onlookers this is an ad, which technically counts as research.)
See the pretty panda!
And if you're just that creepy, you might still get off, too. (Hope you haven't got your $30 Diesel skivvies on!)
Bravo to The Viral Factory. This idea -- or, well, appropriation -- may actually sell overpriced grass-stained denim, at least where one blogger's concerned.