'Watch This Video - And Learn from It': RA3 RMX Gives Cult Beat a Fresh Spin


"Red Alert 3 Remix," a promotional video for EA's Command & Conquer: Red Alert 3, is the fruit of a partnership between DraftFCB and remix artist CB Shaw. The latter interspersed offbeat Hollywood icons with references to 'net memes and gaming footage -- all to the tune of Hell March, the track used in the opening sequence to the first Red Alert. Good way to draw legacy gamers back into the hype, though many will probably feel alienated by the invasion of Planet Hollywood.

But the line-up is pop culture genius. Jenny McCarthy, Gemma Atkinson, George Takei, Jonathan Pryce, Andrew Divoff, Peter Stormare, Tim Curry, JK Simmons, Kelly Hu, Autumn Reeser, and Ivana Milicevic have all been enlisted as characters in the game.

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'Wario Land: Shake It!' Sends Tremors Through YouTube


My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!.

The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision.

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by Angela Natividad    Sep-23-08    
Topic: Good, Online, Promotions, Video

Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst


Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange

Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta


- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.

- Wieden and Starbucks break up.

- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.

- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."

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Pot Noodle the Musical


Here's good use of a minute!

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange

No, No, Not Too Many Sharks at Boca. Lately.


Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.

"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."

By Ogilvy for American Express.

Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Commercials, Online, Television

Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill


- Recap of the McCain/Rachael Ray glee-fest.

- University of Georgia claims narcissists can be pegged by their Facebook photos.

- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!

- AIG yanks all corporate ad campaigns.

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Death by MINI? Sensational.


In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."

What happened to him? He was flattened mid-flight by a Clubman.

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by Angela Natividad    Sep-22-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral

Brin Blogs Heart Out, Lee Jumps Ship, CP+B Not Quite So 'PC'


- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.

- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.

- Esther Lee departs EuroRSCG.

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by Angela Natividad    Sep-21-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Online, Worst

Lionsgate Copyright Nazis Foil Legit Promotional Effort


To promote W., Oliver Stone's artistic tribute to America's favorite President (insert eyeroll here), Lionsgate launched the W. Mashup Contest on YouTube.

Use the clips and audio/video composition tools to create your own trailer. Oliver Stone himself gets to decide which is best.

The problem is, YouTube immediately removes entries upon submission. One entrant says, "all that remains of your genius contest entry is the phrase 'This video is no longer available due to a copyright claim by Lionsgate'."

Here is the hole where an entry should be. (In the event that Lionsgate is smart enough to fix this, here's a screenshot.)

A complex promotion for a man who, at the very least, was a complex leader. Maybe they're only suppressing entries by users suspected of storing WMDs.

by Angela Natividad    Sep-21-08    
Topic: Campaigns, Consumer Created, Online, Worst

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