'Wario Land: Shake It!' Sends Tremors Through YouTube

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My sister, who's way into video games, sent me to YouTube.com/ExperienceWii, where users can watch footage from Wario Land: Shake It!.

The :45 video had major nostalgic appeal. I remember playing Wario games on Super NES and even on Virtual Boy -- where, in addition to wreaking havoc on a titillating infrared world, Wario also wreaked havoc on my vision.

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by Angela Natividad    Sep-23-08    
Topic: Good, Online, Promotions, Video



Saddled with a Chest Mat? Bodygroom Manalogues Channel Angst

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Riffing off The Vagina Monologues, Philips launched the Bodygroom Manalogues, a web campaign where a chiseled, slightly scruffy guy performs inconsequential rants -- most related to body hair -- under poor light. Submit your own "manalogue" to see if it's worthy of web staging.

To curb any lingering speculation about what the campaign is for, a Philips razor hovers casually in the lower left-hand corner. Mousing over it makes the razor stand to attention -- decidedly phallic -- and freezes the video.

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



Android Unveiled, Candystand Sold, Teachers Targeted, Flat Screens for Fiesta

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- T-Mobile debuts first Google Android phone, thereby changing face of mobile forever, etc., etc.

- Wieden and Starbucks break up.

- Wrigley sells advergaming goldmine Candystand to Funtank. No word on why the service, which CEO James Baker of Funtank called "great viral marketing," was sold. Maybe it was just time to cash in.

- Biggie Smalls hits the big screen. "Too bad we're not in middle school anymore," says a twenty-something colleague. "I'm imagining the tears ... and the hugging."

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Pot Noodle the Musical

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Here's good use of a minute!

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by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Online, Strange



No, No, Not Too Many Sharks at Boca. Lately.

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Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.

"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."

By Ogilvy for American Express.

Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)

by Angela Natividad    Sep-23-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill

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- Recap of the McCain/Rachael Ray glee-fest.

- University of Georgia claims narcissists can be pegged by their Facebook photos.

- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!

- AIG yanks all corporate ad campaigns.

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Death by MINI? Sensational.

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In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."

What happened to him? He was flattened mid-flight by a Clubman.

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by Angela Natividad    Sep-22-08    
Topic: Brands, Campaigns, Online, Strange, Video, Viral



Brin Blogs Heart Out, Lee Jumps Ship, CP+B Not Quite So 'PC'

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- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.

- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.

- Esther Lee departs EuroRSCG.

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by Angela Natividad    Sep-21-08    
Topic: Agencies, Brands, Campaigns, Cause, Good, Online, Worst



Lionsgate Copyright Nazis Foil Legit Promotional Effort

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To promote W., Oliver Stone's artistic tribute to America's favorite President (insert eyeroll here), Lionsgate launched the W. Mashup Contest on YouTube.

Use the clips and audio/video composition tools to create your own trailer. Oliver Stone himself gets to decide which is best.

The problem is, YouTube immediately removes entries upon submission. One entrant says, "all that remains of your genius contest entry is the phrase 'This video is no longer available due to a copyright claim by Lionsgate'."

Here is the hole where an entry should be. (In the event that Lionsgate is smart enough to fix this, here's a screenshot.)

A complex promotion for a man who, at the very least, was a complex leader. Maybe they're only suppressing entries by users suspected of storing WMDs.

by Angela Natividad    Sep-21-08    
Topic: Campaigns, Consumer Created, Online, Worst



The Newspaper: Less a Medium than a Feeding Tube

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Today I came across a banner ad run by the Newspaper Association of America, which seeks to reposition "the newspaper" -- a rolled-up, grayish mound of reading material that occasionally appears on the threshold of hotel room doors -- as "The Multi-Medium."

"Is newspaper old media or new media?" the ad asks, followed by an enigmatic, all-encompassing response: "Yes." Below the text is a woman whose newspaper appears to be feeding content to other media from a bunch of wires and cords. Cute.

Click-throughs guide the perplexed to Newspaper Media. With pretty imagery, plenty of data -- many of which are broken links -- and sentences that melodramatically start, "In a world where consumers are tuning out advertising...", the NAA hopes we'll start perceiving newspapers as less a stagnating medium than an abstract (but stable!) concept: "newspaper" isn't just where Gram finds the crossword; it is THE legit news source, offline and online (unless you're looking for data on why).

And the NAA can help you (yes, you!) advertise on both.

In defense of the NAA's position -- which could use some work, starting with those dead links -- print media isn't dying so very quickly. Newspaper readership grew 2.5 percent in the top 100 markets, according to a survey from earlier this year. And trusted newspaper brands increasingly dip into other so-called "new" media: mobile and internet, for a start. The New York Times even started embedding video.

See? Nobody's dying. Now go help Rupert Murdoch finance a new yacht.

by Angela Natividad    Sep-21-08    
Topic: Newspaper, Online, Strange










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