No, Those Are Not Goatees

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When it comes to educating the public about sex, nobody beats the French for racy content and entertainment value. But RFSU, the Swedish Association for Sexuality Education, comes pretty close.

Visit Shave the Pussy, a promotional "intimate care guide" for, uh, trimming Fiffi. Style you own, name it too (the one at left is called "KFC"), or just rate the designs of others. Get this: for entering a unique design, you could win your own barber set.

Fun times in the bathroom!

by Angela Natividad    Sep-18-08    
Topic: Campaigns, Online, Promotions, Racy, Strange



Old Icons Meet New Ones in Primetime Emmy Campaign

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When you've got nostalgia on your side, you'd be damn silly not to take advantage.

Bowing to this philosophy, WONGDOODY is promoting the 60th Primetime Emmy Awards by compiling collages of popular TV characters from the last 60 years. See banner ads, a ginormous collage (tagline: "one night. everything you love about tv.") and a fun bus wrap ("Everybody on TV is going. Are you?"). It's so Universal Studios!

The campaign, "Where TV Comes Together," will run until the broadcast of the 60th Primetime Emmys, which airs Sunday Sept. 21 at 8pm EST.

In the meantime, it should guarantee some good clean time-wasting fun. Use the ads to play a makeshift version of Where's Waldo?, except with Captain Kirk and Miss Piggy instead of a stripey-shirt dude you don't even know.

by Angela Natividad    Sep-18-08    
Topic: Campaigns, Celebrity, Good, Magazine, Online, Outdoor, Poster, Promotions



More Hygiene Faux-Pas from Your Business Hotel of Choice!

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In Extended Stay Hotels' latest ad, a sizable breeze blows out of clients' asses, effectively enabling them to slam doors from 10 feet away. The premise is, Extended Stay Hotel will make you just that comfortable.

More coherent than its last effort, where a girl wanders around licking stuff. I respect that ESH will make you feel comfortable enough to pass gas, but do I want to be in the building when everybody's sharing what their insides smell like?

Just the thought of strangers ambling about in robes, passing gas and licking shit ... ugh, I wish I hadn't just had Chee-Tos. Way to turn tummies, Toy/New York.

by Angela Natividad    Sep-18-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



Shoot Clays, Cure Leukemia; LiveBar for Lifeless Websites; Pink Palin Kippahs; Crest Slogan Contest

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- LiveBar makes static websites instantly interactive. Hooray! No work for you.

- Twenis. Hilarity.

- Yahoo tries hard to be kooky. "That's the problem with Yahoo: It thinks it's an iPod -- universally loved and carried around. But it's really a Mac -- a fine product nevertheless rejected by many."

more »



Crispin Exchanges MSFT/Seinfeld Ads for Potentially Worse Idea

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Well, everyone got what they wanted. Those zany Bill Gates/Jerry Seinfeld ads (see 1 and 2) are out of the picture and now we'll never see what they were building up to. That upsets me. Then again, I didn't whip out the $10 million for Seinfeld.

In their stead, Crispin's hired a dead-ringer for John Hodgman, the stodgy but lovable "humorist" who personifies PC in Apple's "Mac vs. PC" ads. (See Hodgman pose as free pizza in the most recent spot. He's so cute!)

According to Engadget, the new effort is a direct rebuttal to the "Mac vs. PC" ads, which have become part of popular culture. One even starts out with the John Hodgman lookalike saying, "Hello, I'm a PC, and I've been made into a stereotype."

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Seven Tips For Publishers Joining Ad Networks

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Guest contributor Frank Sims is Senior Vice President of Publisher Services for Viralytics Media and has compiled a list of items of which publishers seeking acceptance from ad networks should be aware. If you think because he runs an ad network this piece is self-serving, you may be right. Then again, heeding his suggestions would certainly seem to increase your chances of acceptance.

With the big Ad Networks touting ever expanding reach and a firm grasp of the "Long-Tail", it almost seems like a slap in the face when you receive that denial letter stating that "your site is not a proper fit for our network at this time". Well don't worry, it may not be due to the fact that your site has an unpleasant design or inferior content - you may have just broken one of the ad network's 7 deadly publisher sins.

To help guide you through the treacherous submission process, here is a list of the seven things to be aware of when applying to the big CPM networks.

more »

by Steve Hall    Sep-17-08    
Topic: Online, Opinion, Tools



'The Fundamentals of Our Economy Are Strong.'

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John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!

Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.

Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.

Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Commercials, Online, Political



Direct Mail Musing, Infiltrating McCain, Toothpaste Autopsies, Ironic Artstuffs

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- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.

- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.

- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?

more »

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Events, Online, Strange, Trends and Culture



Energy Savings Gets the RPG Treatment

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The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners.

LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon.

more »

by Angela Natividad    Sep-16-08    
Topic: Cause, Games, Good, Online



Horny? Can't Cook? 'Cooking to Get Lucky' Is Here to Help

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"A lot of girls out there love healthy food. If you want to get into bed with one, check out our debut episode!"

That's the premise for the mDialog-produced show Cooking to Get Lucky. Its purpose is to turn men into gourmet cooking machines that create meals guaranteed to get the girl. OK, so there isn't necessarily a guarantee but that's the hook upon which the show hangs.

more »

by Steve Hall    Sep-16-08    
Topic: Good, Online, Video










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