'The Fundamentals of Our Economy Are Strong.'


John McCain makes another one of those verbal oopsies (see a previous noteworthy soundbite) and Team Obama wastes no time whipping an ad around it. Bonus points for mentioning the Lehman Brothers collapse. Way to be timely!

Feels like dirty press to me. Our economy's shit, but it's not a lost cause, and I think that's what McCain wanted to highlight. You cannot save a lost cause.

Still, a fellow blogger points out, "running the economy from a defensive mindset like that is different than having a vibrant economy." McCain's a defense guy for sure -- and defense usually implies lack of leverage. You're trying to protect what's left, not win new ground.

Even so, are we all in agreement that a vibrant economy can be manufactured with Extra-Strength Hope Serum?

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Commercials, Online, Political

Direct Mail Musing, Infiltrating McCain, Toothpaste Autopsies, Ironic Artstuffs


- GI Direct hopes to inspire direct mail marketers with Creative Formats, a visul muse that makes direct mail seem rad as scrapbooking. Search by feature, format, market sector or size of run.

- MoveOn.org goes behind enemy lines in hopes of, I don't know, making McCain implode. Meet Billy Mires, bus driver of the "Straight Talk Express." He'll pass on charming yet ironic factoids like how John McCain invented the BlackBerry.

- The anatomy of toothpaste. What you see at left is Colgate Total Mint Stripe. Was it Andy Warhol who said art is whatever you can get away with?

more »

by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Events, Online, Strange, Trends and Culture

Energy Savings Gets the RPG Treatment


The Ad Council and the US Department of Energy are using a new ad effort to build a new "energy ethic" for tweens. The campaign's called "What's your excuse?" and was created by Goodby, Silverstein & Partners.

LoseYourExcuse.gov is stocked with tips for saving energy, desktop background downloads and the like. I really love the game, though. Been playing it all afternoon.

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by Angela Natividad    Sep-16-08    
Topic: Cause, Games, Good, Online

Horny? Can't Cook? 'Cooking to Get Lucky' Is Here to Help


"A lot of girls out there love healthy food. If you want to get into bed with one, check out our debut episode!"

That's the premise for the mDialog-produced show Cooking to Get Lucky. Its purpose is to turn men into gourmet cooking machines that create meals guaranteed to get the girl. OK, so there isn't necessarily a guarantee but that's the hook upon which the show hangs.

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by Steve Hall    Sep-16-08    
Topic: Good, Online, Video

Ask.com Targets Ritual Cannibals that Can't Walk in Heels


An hour or so ago I read a grisly article about some Russian kids that killed and ate their goth friends. After scrolling down to the end of the piece and feeling appropriately perturbed, I came across the Ask.com video ad at left.

"How can you learn to walk in high heels?" it burbles cheerfully. "Get the answer." I played the video out of morbid curiosity and watched a pair of legs walk, with sass, up until the grand finale -- when the owner of those legs topples over with a scream, followed by cries of dismay.

It remains unclear whether she was eaten after her plummet from grace.

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by Angela Natividad    Sep-16-08    
Topic: Brands, Campaigns, Good, Online, Strange

Bud Light's 'Swear Jar' Scores 'Outstanding Commercial' Emmy


Anheuser-Busch won its first-ever Emmy for "Swear Jar," a spot where employees at an office add change to a jar every time somebody swears.

Not so unusual, except the secretary's revealed that the money might be used to buy packs of Bud Light for the office, so even the top execs see motherbleep!in' bleep!suckers around every fuckin'! corner.

Produced by DDB/Chicago via Hungry Man. The PR folk say it's been watched 12 million times online and has never appeared on TV.

Once again Bud Light scores with what in waking life we'd call a vocal tic. See a spot it ran earlier this year, when the word of the week was "dude."

by Angela Natividad    Sep-15-08    
Topic: Brands, Commercials, Online, Video, Viral

Chris Blake Uses Digital Angst to Promote Weepy Ballad


Art, movies, TV, books and music have probably depicted the break-up from every possible angle. So if you're an indie artist trying to ride a power ballad to fame, what's a homie to do?

Tap the zeitgeist. Pun intended. For his song Someone Else, Chris Blake claims to have Googled "biggest regrets" and cobbled the results into a music video, which he then posted on YouTube.

Regrets range from provocative ("My reluctance to hold my daughter") to banal ("Spending too much time on Facebook"). I dig the contrast between the words and backgrounds.

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by Angela Natividad    Sep-15-08    
Topic: Online, Promotions, Trends and Culture, Video, Viral

Target Uses 'Web 2.0 Aesthetic' to Peg College Kids


I recently saw this cute rich media ad for Target's "Happy Together" campaign, targeted to college kids.

Its composed of harmonious extremes that appear one after the other, like flash cards: planner + dreamer, night owl + morning bird, extrovert +introvert. The accompanying illustrations remind me of the work of Liling Yu, who created Twitter's FailWhale.

Yu's art totally personifies the Web 2.0 aesthetic: bug-eyed animal friends, soothing pastels, and non-confrontational sans-serif typefaces, all culminating in brands that seem to want to play with us. That Target knows to tap into all this is part of what keeps it young, fresh and lively.

by Angela Natividad    Sep-14-08    
Topic: Brands, Campaigns, Good, Online

Bill and Jerry: Too Quirky for Quirky Suburbia?


In installment 2 of Microsoft's avant-garde repositioning extravaganza, Bill Gates and Jerry Seinfeld try the simple life.

Imagine it: two rich dudes, bunking in with a family straight out of Little Miss Sunshine. It's almost like when Paris Hilton and Nicole Richie lived on a farm, except more weird than entertaining.

But maybe I'm just reacting to the malicious geriatric.

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by Angela Natividad    Sep-12-08    
Topic: Brands, Campaigns, Celebrity, Online, Strange, Video

Sifting Through the Debris of PhotoShelter's Collection


"Ok, so this picture is a metaphor of-sorts," began Rachel Hulin in her last post for PhotoShelter. "You see, those are beautiful balloons. And we had a wonderful New Year's. But eventually the balloons floated to the floor. And then the cats ate them.

"And it's with this bit of knowledge that I sadly depart as stewardess of Shoot! the Blog."

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by Angela Natividad    Sep-12-08    
Topic: Online, Social, Specialty, Trends and Culture

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