Here's an extended version of the American Express Travel ad that aired during the Emmy Pre-Show. In it, Martin Scorsese gives Tina Fey the hard sell on Boca Raton. It's the kind of thing we might characterize as funny, even if we didn't really watch it, just because it involves an awkward timeshare situation and Scorsese prattling -- almost, it seems, without end.
"There's a possibility of nine days -- not consecutive -- near the end of August, beginning of September." I like how he asks her to make the check out to "Cash."
By Ogilvy for American Express.
Take note, CP+B: In the realm of advertising, Scorsese's like the Seinfeld for a live-in-HD, less corny generation. His AmEx work aside, see what he did for Freixenet last year. (Seinfeld occasionally still does work for AmEx too, but it's all got a datedness to it.)
- Recap of the McCain/Rachael Ray glee-fest.
- University of Georgia claims narcissists can be pegged by their Facebook photos.
- Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task!
- AIG yanks all corporate ad campaigns.
In an online spot called "Bzzzz. Mini Clubman," a passel of geriatric houseflies gather 'round for the emotional funeral of an ex-buddy, whose death is characterized as one "every fly wishes for," "legendary" and "bigger than life."
What happened to him? He was flattened mid-flight by a Clubman.
- Google's Sergey Brin started a blog. In the first entry, he discloses his risk for Parkinson's disease. The New York Times probes why he'd do that.
- British actor Paul Kaye plays Seamus Murphy, the shady proprietor of an airport car park, for another one of those not-yet-viral "viral" campaigns. This is for Holiday Extras, a travel website.
- Esther Lee departs EuroRSCG.
To promote W., Oliver Stone's artistic tribute to America's favorite President (insert eyeroll here), Lionsgate launched the W. Mashup Contest on YouTube.
Use the clips and audio/video composition tools to create your own trailer. Oliver Stone himself gets to decide which is best.
The problem is, YouTube immediately removes entries upon submission. One entrant says, "all that remains of your genius contest entry is the phrase 'This video is no longer available due to a copyright claim by Lionsgate'."
Here is the hole where an entry should be. (In the event that Lionsgate is smart enough to fix this, here's a screenshot.)
A complex promotion for a man who, at the very least, was a complex leader. Maybe they're only suppressing entries by users suspected of storing WMDs.
Today I came across a banner ad run by the Newspaper Association of America, which seeks to reposition "the newspaper" -- a rolled-up, grayish mound of reading material that occasionally appears on the threshold of hotel room doors -- as "The Multi-Medium."
"Is newspaper old media or new media?" the ad asks, followed by an enigmatic, all-encompassing response: "Yes." Below the text is a woman whose newspaper appears to be feeding content to other media from a bunch of wires and cords. Cute.
Click-throughs guide the perplexed to Newspaper Media. With pretty imagery, plenty of data -- many of which are broken links -- and sentences that melodramatically start, "In a world where consumers are tuning out advertising...", the NAA hopes we'll start perceiving newspapers as less a stagnating medium than an abstract (but stable!) concept: "newspaper" isn't just where Gram finds the crossword; it is THE legit news source, offline and online (unless you're looking for data on why).
And the NAA can help you (yes, you!) advertise on both.
In defense of the NAA's position -- which could use some work, starting with those dead links -- print media isn't dying so very quickly. Newspaper readership grew 2.5 percent in the top 100 markets, according to a survey from earlier this year. And trusted newspaper brands increasingly dip into other so-called "new" media: mobile and internet, for a start. The New York Times even started embedding video.
See? Nobody's dying. Now go help Rupert Murdoch finance a new yacht.
There's something crude and flippant about these new ads by the Corn Refiner's Association, which have begun advertising to undo all the bad PR surrounding high fructose corn syrup.
In one spot, a mother casually accuses another of not caring what her kids eat; in another, an uptight boyfriend insinuates his girlfriend doesn't love him because she's offered him an artificially sweetened Popsicle.
Both the girlfriend and the accused mom get the last word in the end. Turns out the corn syrup Nazis don't know why it's bad, and are apparently only following an invisible crowd of lemmings informed by, who knows, the nasty nasty liberal media.
Each spot ends with "You're in for a sweet surprise!" and guides users to SweetSurprise.com, which sports a gigantic, disarmingly fresh ear of (as-yet-unrefined?) corn.
On October 2 in Times Square, Netflix kicks off a five-day movie-watching marathon. The objective: to make the Guinness World Record for most consecutive hours spent watching movies.
Provided you don't die of sleep deprivation, drowning or electrocution,* winners get "undeniable notoriety associated with holding the title of world champion," plus $10K, a lifetime Netflix subscription, and a Popcorn Bowl trophy -- the first of its kind!
But jobless film buffs be warned: the current record-holder, Ashish Sharma of Mathura, India, will also compete. The time to beat is 120 hours and 23 minutes.
To promote the marathon, DECON produced three spots for TV and three for online. The online ones are pretty much the same as the TV ones, except more to-the-point (see?).
Each ends with a huge Netflix logo, followed by the ominous words, "The training has begun." Titillated? Is your calling calling? Enter on Facebook.
In its ongoing quest to appeal to the Prozac nation ("Have a happy period!"), P&G pad-peddler Always redid its site.
Think pastel shades, abusive Corsiva-style typefaces and a general "Happy" theme. PMS-sufferers are invited to spread the happy! with downloadable insanity, zen garden therapy, or -- better yet! -- by printing out iron-on clip art.
"Make your period a happier time by grabbing a comfy tee and pair of panties, picking your favorite transfer designs and heating up the iron!" the site prattles, its copywriter clearly a model of loathing -- or on a whole lot of Zoloft.
When it comes to educating the public about sex, nobody beats the French for racy content and entertainment value. But RFSU, the Swedish Association for Sexuality Education, comes pretty close.
Visit Shave the Pussy, a promotional "intimate care guide" for, uh, trimming Fiffi. Style you own, name it too (the one at left is called "KFC"), or just rate the designs of others. Get this: for entering a unique design, you could win your own barber set.
Fun times in the bathroom!