'University of it's never too late to learn'

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...that whole "grammar" thing, though, you'll probably need to learn elsewhere.

The ad at left is part of a University of Phoenix campaign where consecutive ads finish the thought started by "University of...", probably with other gimpy platitudes:

University of seizing the day.

University of never giving up.

University of I CAN.

Ooh, just found a variant. University of my hopes. Didn't see that one coming.

by Angela Natividad    Sep-11-08    
Topic: Brands, Campaigns, Online



McCain's Real Change Comes in Fun-tastic Refreezable Bags

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What's McCain's campaign for real change? Bringing politics to more humble roots: the frozen foods market. It's McCain Potatoes -- now in three lovable styles! Because can you honestly call sweet potato fries crusty and old?

Didn't think so. "Go for the BLUE bag."

Thanks to Adrants reader Tom for the tip. Don't look now, but this might actually be funnier than VPILF.

by Angela Natividad    Sep-11-08    
Topic: Online, Political, Spoofs, Trends and Culture



EepyBird Guys Make Awesome, But Not Productive, Office-Mates

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The Eepybird guys got together with ABC's objectively hot Samurai Girl to wreak havoc on the landscape of perpetual paper-pushers. See them turn multi-colored Sticky Notes into makeshift Slinkies! It's about as engaging as watching a dude tip dominos -- which, oddly enough, never gets old.

Social marketing firm Digisynd sacrificed 280,951 Sticky Notes to produce the above-linked video. But don't take those protest signs out yet, Greenpeace! Most of the pads are probably still fit to realize their mediocre fates as grocery lists and passive-aggressive "friendly reminders."

by Angela Natividad    Sep-10-08    
Topic: Online



Divorced? Divorcing? Hoping to? We've Got Your Card!

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Check out the "new face of divorce." FirstWivesWorld.com aspires to be the go-to social network for divorcees -- or women that expect to be divorced soon.

The site is chock-full of social media distraction, like blogs and videos from other casualties of wedlock. And like jilted partners trying with vigor to keep their outlooks sunny-side-up, desperately gleeful headlines shout, "A Single, Liberating Act: Reclaiming My Maiden Name" and "Divorce is the Best Thing Ever, Says Kate Hudson"!

But there are also practical lessons, like an old-fashioned schooling on the meaning of "honeytrap" and -- finally! -- a near-solid response to that irresistible question: do men have an infidelity gene? (Apparently some do.)

It's like the '50s! 2.0. With the most crucial difference being that while you drink alone, your charmingly redecorated home will ring with the slightly-delayed warmth and pixellated cheer of spankin' new digital chums.

Still perplexed? See video tutorial on why First Wives World exists.

by Angela Natividad    Sep-10-08    
Topic: Online, Social, Specialty, Strange, Trends and Culture



Caesar's Uses Self-Entitlement to Reel 'Em In

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Imagine it: endless champagne, a lively -- but intimate -- night life, creamy white sheets, Roman baths, and sweet nothings brimming from the mouths of chiseled strangers.

What's all this? Why, "The Life You Were Meant to Live," a less-than-subtle ploy by Leo Burnett/Chicago to get your pipe-dreaming ass into Caesars. Spots include:

o "I'll Have the Bubbliest Champagne" -- for the ladies!
o "Try it Before You Croak" -- for the couples! -- or maybe just singles that enjoy morning-after intimacy.
o "I'm the Funny Good Looking One" -- for graying men still pursuing validation!

more »

by Angela Natividad    Sep-10-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Football Fans Get Their 15 Minutes on (and for!) Samsung HDTVs

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Samsung partnered with the NFL to bring football fandom to the big screen. See a couple of the TV ads, lengthened for the 'net, at That's How I See It. A spot I've seen often is the one where a dad gives his son a Vikings helmet, heirloom-style, to wear while watching TV.

In general I feel like we've seen too much of this kind of thing before. (See fans! Fans like you! Fetch wallet!) But if you feel closely affiliated with a certain football team, maybe getting recognized by a big brand always feels fresh. Kinda like how I feel every time a rapper shouts my area code into a mic.

by Angela Natividad    Sep-10-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Will Barefaced (and Barebottomed) Sexism Win Ecko an Audience?

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Some chick sent us an email just dripping with faux indignation. It was all, "Have you seen this site? There hasn't been anything so demeaning to women in the history of the internet!" Don't be a tease, honey, just say it: DEAR ADRANTS, PLEASE WHORE ECKO MFG.

And boy is it worthy. The job ECKO MFG tries accomplishing, with almost cheesy earnestness, is stirring drama over Ecko's "SEXIST!!!" manufacturing practices: bikini-clad women stitching jeans together. It could be The Stepford Sweatshop -- if Connecticut were ruled by frat boys and not WASPs.

more »

by Angela Natividad    Sep- 9-08    
Topic: Brands, Campaigns, Online, Racy, Strange



Miley Cyrus Stripped, Michelob Reinvigorated, Copyranter Quits (Again)

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- Copyranter calls it quits. Again. Don't worry, he'll still be writing for Animal New York, and he's open to sponsorship.

- Speaking of sponsorship, HBO whips out some wad for web celebs like lonelygirl15. The network is rounding up YouTube headliners for a web series called Hooking Up. Witness the lameness.

- Degourget doesn't like Esquire's first-ever digital magazine cover, which was sponsored by the "ugly-assed Ford Flex." The price we pay for bells and whistles.

- Clear Channel Radio hosted an event called Stripped, where artists play "stripped-down" versions of songs in a jammy "unplugged" setting. Why is this news? Because Miley Cyrus performed Girls Just Wanna Have Fun, that's why. Everything involving Miley Cyrus is news, especially when the headline reads "MILEY CYRUS STRIPPED."

more »



Live the Life of a DJ with Samsung's 'My DJ Fantasy'

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Engaging. Interactive. Immersive. Yup, they're overused buzzwords but they do a pretty good job describing this new Woo Agency-created work for Indamixx's and Samsung's DJ Fantasy, an example of the computer maker's vertical market applications for its mobile computer Q1 Ultra. The Q1 Ultra is a very cool looking portable computer which celebrity DJ Cut Chemist is endorsing.

more »

by Steve Hall    Sep- 9-08    
Topic: Good, Online, Video



Stuff Freed, Sun Slams, ANA Complains, Axe Does Disney

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- The Sun slams Australia for winning fewer Olympic medals than Britain with a knock off Australia's tourism campaign, "Where the bloody hell were you?"

- Classmates.com and NetZero have teamed to launch Free Internet, a site on which people can take advantage of free offers, coupons, discounts and other free stuff.

- MySpace and TheWB.com, today announced a content partnership to bring the new digital series "Sorority Forever" - created by director/producer McG and the producers of the Internet series "Prom Queen" - from TheWB.com to MySpaceTV.

more »

by Steve Hall    Sep- 9-08    
Topic: Campaigns, Newspaper, Online, Policy, Promotions










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