TubeMogul Creates 'Dating Site' for Marketers and Content Producers

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TubeMogul recently announced the launch of a new "dating site" for content producers and potential advertisers. It's called TubeMogul Marketplace and from its start, I see its value both as a marketer and as an avid content consumer.

With an incredible amount of content on the Web, digital marketers tasked with identifying potential partnership opportunities can be quickly overwhelmed. TubeMogul's own video distribution service allows anyone with a video file and several online video accounts to plaster the Web with his/her content. The de facto decision often comes down to selecting between a few producers who are so well known that they naturally surface as contenders.

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by Amanda Mooney    Sep- 7-08    
Topic: Online, Social, Tools



Don't Just Be a Man; Be a Pretty Smart Shopper.

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Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.

More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.

by Angela Natividad    Sep- 7-08    
Topic: Best, Brands, Campaigns, Commercials, Online, Strange, Television



Skype Shares Laughter Chain.

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"Best of Skype Laughter Chain" is FOUR AND A HALF MINUTES of footage of other people laughing. After awhile you'll be like, "That is one seriously ugly noise."

The video is part of a broader effort where people upload videos of themselves laughing. Sorta like that Gmail thing from last year. The idea is that Skype provides the ultimate setting for mirth and hilarity with its video chat feature. That's cool, and I'm a Skype fan and all, but this "take a giggle, pass it on!" gimmick is lame. It's like a whole campaign composed of inside jokes you weren't let in on.

by Angela Natividad    Sep- 5-08    
Topic: Brands, Campaigns, Consumer Created, Online



Dear HSBC: Cinematic Scope Doesn't Compensate for Bad Service

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This is HSBC's "Lumberjack" by JWT/London/NYC and production company Gorgeous. At first watch it's like Swiss Family Robinson meets Lord of the Flies, except everybody's grown up and cops ruin all the fun.

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by Angela Natividad    Sep- 5-08    
Topic: Brands, Commercials, Online, Television



Self-Conscious Web Series Fails to Spark Interest for 'Most Interesting Man'

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"What does it mean to be interesting? That's an interesting question." It's also one of the better lines from "Behind Interesting," a six-part web series by Dos Equis and Break, which is letting Dos Equis ride its leaderboards like a carnival pony.

"Behind Interesting" expands on Dos Equis' Most Interesting Man in the World campaign. Problem is, all that over-practiced pompousness is just too earnest to be ironic.

by Angela Natividad    Sep- 4-08    
Topic: Bad, Brands, Campaigns, Online



Step Right Up, Getchyer Ironic Political Buttons Right Here!

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Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.

Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)

For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."

...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.

by Angela Natividad    Sep- 4-08    
Topic: Consumer Created, Online, Political, Spoofs



CAPTCHA Talks Smack, Robot House Tweets, Conservatives Critique Palin Pick

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- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o

- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.

- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.

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by Angela Natividad    Sep- 3-08    
Topic: Brands, Online, Social, Trends and Culture, Word of Mouth



Want a Porsche? Spin Those Dreams Into Bragging Rights

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Sike friends into thinking you have a Porsche. Upload a shot of your driveway on the Porsche -- I Can subsite, choose from one of four platinum-coloured models, then PhotoShop your heart out with a limited set of image adjustment tools.

The result is an almost-perfect, semi-nifty shot of a Porsche in your driveway. (Unless, like me, you Googled up a dream driveway too.) Save as wallpaper or share with friends. Just don't invite them over.

Impressed? Yeah? ...No? Well, the effort earned Cramer Krasselt/Chicago some LA Times love.

by Angela Natividad    Sep- 3-08    
Topic: Brands, Campaigns, Online



Amalgamated Rips 'Virtual Drinking Buddy' Off 'Wrath of Cannes' Winner

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You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot.

The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.

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by Angela Natividad    Sep- 3-08    
Topic: Agencies, Brands, Campaigns, Commercials, Online, Television, Worst



Cops Tweet, SBUX Seduces, Pets Prattle, GOOG Cozies Up to Agencies

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- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.

- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.

- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)

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