"Best of Skype Laughter Chain" is FOUR AND A HALF MINUTES of footage of other people laughing. After awhile you'll be like, "That is one seriously ugly noise."
The video is part of a broader effort where people upload videos of themselves laughing. Sorta like that Gmail thing from last year. The idea is that Skype provides the ultimate setting for mirth and hilarity with its video chat feature. That's cool, and I'm a Skype fan and all, but this "take a giggle, pass it on!" gimmick is lame. It's like a whole campaign composed of inside jokes you weren't let in on.
This is HSBC's "Lumberjack" by JWT/London/NYC and production company Gorgeous. At first watch it's like Swiss Family Robinson meets Lord of the Flies, except everybody's grown up and cops ruin all the fun.
"What does it mean to be interesting? That's an interesting question." It's also one of the better lines from "Behind Interesting," a six-part web series by Dos Equis and Break, which is letting Dos Equis ride its leaderboards like a carnival pony.
"Behind Interesting" expands on Dos Equis' Most Interesting Man in the World campaign. Problem is, all that over-practiced pompousness is just too earnest to be ironic.
Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.
Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)
For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."
...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.
- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o
- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.
- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.
Sike friends into thinking you have a Porsche. Upload a shot of your driveway on the Porsche -- I Can subsite, choose from one of four platinum-coloured models, then PhotoShop your heart out with a limited set of image adjustment tools.
The result is an almost-perfect, semi-nifty shot of a Porsche in your driveway. (Unless, like me, you Googled up a dream driveway too.) Save as wallpaper or share with friends. Just don't invite them over.
Impressed? Yeah? ...No? Well, the effort earned Cramer Krasselt/Chicago some LA Times love.
You may remember Robbie Wenger. He won the grand prize at Wrath of Cannes -- yeah, that was him licking the statue -- for Virtual Drinking Buddy, a subsite he created for The Knot.
The theme behind Virtual Drinking Buddy was "never be alone again," and toward that end it provided a classy old boozehound that drinks at your side and occasionally even insults you -- just like a real friend.
- Cops in Scottsdale, Arizona use Twitter to keep the community abreast of what's happening in the city: closed roads, active crime scenes and the like.
- Google cozies up to agencies with evangelism missions and SWAG. Don't be fooled by all those friendly faces! John Battelle isn't.
- Ramadan's got brands in a tizzy. Coke released special packaging; Starbucks is showcasing Arabian blends and Ramadan-inspired pastries at its stores in the Middle East. Observers of Ramadan, which fast! until! sunset!, will undoubtedly be thrilled. (I love SBUX, but after a food-free day it's the last place I'd go. Who says "I'm starving! A tart and some coffee would do me good"?!)
It's not often online banners excite. Gone are the days a banner would evoke anything other than "Will that friggin' thing stop flashing?!" But Pittsburgh agency Brunner has created an ingeniously inventive banner campaign for Zippo which makes humorous use of the product's primary function.
In three version, a skyscraper banner is cut in two. The top half is a fake ad. The bottom is the actual ad for Zippo. The top reacts to the bottom and then the two come together to deliver more information about the lighter. You can see the three versions here, here and here.
New York Times journalist Matt Richtel has invented a storytelling format called the Twiller. The idea is for Twitter users to follow fictional characters -- which some already do anyway -- as they progress though a plot.
It's not the worst idea ever, and when my friend Atif first explained it to me I thought, "Hey, that sounds sort of like Memento."
Except Twillers are a long-term commitment. Richtel's been developing his plot for the last two months. Follow @mrichtel, tweet by grueling tweet, as he works out the narrative kinks.