To facilitate the all-online launch of Kit Kat Cookies & Cream (on the record: yuck), Nestle got into bed with JWT/Sydney and RMG Connect to conceive Hans Fagerlund, whom they describe as "a cross between Jack Black and Will Ferrell."
That's some fucked-up cross-breeding.
Our little freak Hans is also a Chunga Champion, Chunga being the art of stacking Cookies and Cream Kit-Kats with his bare hands. Seriously. It's Jenga! With calories!
For a recently-launched TV campaign, Yell.com is seeding videos across YouTube that wrap up its TV ads.
In the spot we reviewed, a bratty kid called Marcus tells party planner Fresno he wants a ghetto-fabulous fete instead of a Roman-themed party. Fresno takes on the challenge. Here are the results, complete with party footage and interviews with Fresno's assistant and Marcus's parents -- the feeble, well-to-do folk that created the monster in the first place.
Nice idea, not super-engaging though. How do TV viewers know to go online to finish the story? It's not like the spot was a cliffhanger, and I don't think anybody feels personally invested in Marcus's fate. Or even Fresno's, for that matter.
In June, Visa worked with AKQA to offer $100 in Facebook ad credits to the first 20,000 small business owners that downloaded its Visa app.
The app now boasts 42,543 monthly active users, but comments on the Visa Business Network page consist almost entirely of people that never received a coupon. Others are confused about whether the credits are just supposed to appear in their Facebook Ads cache.
"I smell a scam," Johnny Premier says; Frank Horbelt shouts, "There's potential here ... (But you guys are squandering it!)"
TubeMogul recently announced the launch of a new "dating site" for content producers and potential advertisers. It's called TubeMogul Marketplace and from its start, I see its value both as a marketer and as an avid content consumer.
With an incredible amount of content on the Web, digital marketers tasked with identifying potential partnership opportunities can be quickly overwhelmed. TubeMogul's own video distribution service allows anyone with a video file and several online video accounts to plaster the Web with his/her content. The de facto decision often comes down to selecting between a few producers who are so well known that they naturally surface as contenders.
Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider.
More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.
"Best of Skype Laughter Chain" is FOUR AND A HALF MINUTES of footage of other people laughing. After awhile you'll be like, "That is one seriously ugly noise."
The video is part of a broader effort where people upload videos of themselves laughing. Sorta like that Gmail thing from last year. The idea is that Skype provides the ultimate setting for mirth and hilarity with its video chat feature. That's cool, and I'm a Skype fan and all, but this "take a giggle, pass it on!" gimmick is lame. It's like a whole campaign composed of inside jokes you weren't let in on.
This is HSBC's "Lumberjack" by JWT/London/NYC and production company Gorgeous. At first watch it's like Swiss Family Robinson meets Lord of the Flies, except everybody's grown up and cops ruin all the fun.
"What does it mean to be interesting? That's an interesting question." It's also one of the better lines from "Behind Interesting," a six-part web series by Dos Equis and Break, which is letting Dos Equis ride its leaderboards like a carnival pony.
"Behind Interesting" expands on Dos Equis' Most Interesting Man in the World campaign. Problem is, all that over-practiced pompousness is just too earnest to be ironic.
Inspired by all the election-time media-whoring, Make the Logo Bigger designed buttons that depict what voters McCain and Obama are going after.
Variants include Carnies for McCain, Luthiers for Obama; Fluffers for McCain, Cobblers for Obama; Women for McCain, Women for Obama. (Sure, Obama scored with women when Hillary endorsed him, but the GOP pulled out the big guns when top Republican women rallied in defense of Sarah Palin earlier today.)
For those of you that watched Sarah Palin's acceptance speech at the RNC tonight, the button at left is a tribute to one of the many soundbite-worthy statements she made: "Do you know what they say the difference is between a hockey mom and a pitbull? Lipstick."
...Yeah. I'm holding out for a "Drill baby drill!" pin though, because you know that shit was bananas.
- Blogger Meggie Poo unsubscribes to a random retail e-newsletter ... and its CAPTCHA calls her a whore. O_o
- Some members of the maverick Mad Men twitterati are affiliated with We Are Sterling Cooper, which "[catalogues] the conversation around AMC's Mad Men and its fanbase across the social web." Thanks @AmandaMooney.
- Speaking of fake Twitter characters, meet @S.A.R.A.H., an artificially intelligent house from the Sci Fi Channel's Eureka. Created by Fallon.