Wall*E Used to Expose Kleenex's Snottier Side

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"Another box of Kleenex, one more forest gooooone!" That's part of Greenpeace's freaky new campaign song, inspired by the motion picture Wall*E. The group reimagined the doe-eyed, trash-smushing robot as the descendant of eco-antagonist Kleer*E, which -- in their words -- "gobbles up forests and spits out boxes of Kleenex."

Political cartoonist Mark Fiore produced the vid, available here. What was cute is now sinister, all part and parcel of Greenpeace's ongoing Kleercut campaign -- an effort to litter Kleenex's family-friendly brand persona with tree carcasses, wood splinters and warped, nightmarish jingles.

"Tell Kimberly-Clark to stop the Iron*E!" puns Greenpeace shamelessly. Once the goosebumps go down, though, I have to admit it's all very charming in a twisted sort of way.

by Angela Natividad    Aug-25-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange, Video



Greedy People Sought Far and Wide to Populate New Website

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MediaBuys, LLC has launched a web destination called Greedy People, where, according to the Flash intro, "People will do just about anything for MONEY." Think of it as Bragster with a desperate twang, or Digital Panhandler 2.0.

Users can earn cash for just about anything, and I mean anything. There's a dude on here apparently willing to pay somebody $25 to buy tampons for his "crazy feminist girlfriend." And another guy who'll pay $250 for somebody to talk to his dead relatives. (No prior experience necessary.)

Hell, the economy's weak; here's one more space that's raining money. See print ads here. (Down the right-hand side of the pressie.)

by Angela Natividad    Aug-25-08    
Topic: Consumer Created, Online, Social, Strange



Enfatico Now Producing Work For Dell

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While Dell's Digital Nomads site has been up for a few weeks, it's only just beginning to receive press. The site is a social media offering for the increasing number of people for whom location has become irrelevant when it comes to work and online life.

Digital Nomads is a blog, a Facebook page, a LinkedIn page, a Twitter identity and a YouTube page. While it's been unclear whether or not Enfatico was involved in the creation of the work, an email to Dell Digital Nomad Enterprise Evangelist Bruce Anderson confirmed the agency's involvement. Anderson tells us Enfatico was "involved in the overall layout, design and social-media integration for the site."

With Dell's Richard at Dell having previously made mention to Adrants of work already done by Enfatico, it would seem that knowledge combined with the launch of Digital Nomads, would call for the retirement of that Enfatico countdown clock.

by Steve Hall    Aug-21-08    
Topic: Agencies, Brands, Online, Social, Weblogs



Levi's Unbuttons Fresh Musicians, Fringe Celebs

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"Everyone has something to reveal. They just need to be unbuttoned," Levi's croons, crowning its "Unbuttoned" campaign for the classic 501 jeans with "spoonfuls of soul and swagger" (I just love that line). On personal subsites, three artists -- Estelle, Nikka Costa and Wale -- describe why they became musicians and pass on a free track for users to download.

Each MP3 has a different sound, but they all feel big and breezy. (Slightly off-topic, isn't it nice to see so many companies share downloadable ear candy? It's like trick-or-treating, except with iTunes instead of a pillowcase.)

Music isn't all Levi's is baring. Other celebs with something to share include the adorable Jamie Bestwick, who's giving away a free BMX video, and there's a Perez Hilton giveaway coming in September. (They gave us the link, but it's still doorknob-dead.) What Perez is giving away I'm sure I don't know, considering his two cents always come free.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Celebrity, Good, Online



One Instance Where Bad English May Be Key to Super Stardom

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Ooh, ooh, new time-wasting website. The makers of I Can Has Cheezburger?, home to many LOLcats, have launched Engrish Funny. And yeah, it's exactly what you think it is: random pictures of really crappy Asian-English translations. Diggin' the Domo favicon and rating system.

by Angela Natividad    Aug-20-08    
Topic: Online, Spoofs, Strange



Will Another Wannabe Model Show Bring the 'Real' to Reality TV?

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In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)

The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.

The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Vogue.tv. Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.

by Angela Natividad    Aug-20-08    
Topic: Brands, Online, Sponsorship, Video



Berry-Stained Stoli Invades the States from Mother Russia

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Imagine if the Coke Happiness Factory got hijacked by dancing Reds that prefer fruity vodka to sugar water. You're probably picturing "Airship," the latest spot for Stoli Blakberi, put together by Publicis/London and production company Stink/Psyop. Music by Prokofiev.

Part of what keeps me drinking Stoli is unwavering affection for its advertising. On TV or in print, it's always got the same feel: over-the-top, cartoony, propagandistic. Disney's "It's a Small World After All" meets the hoarse ballads and frosty grit of Moscow.

Stoli is a proud, heavy-handed romantic, and taking a swig is like surrendering to history: the beautifying dizziness, concrete on your lips, bile in your throat. It's a suffering, and a brand, baptized in nostalgia.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Lots of Words, and Something About a Pony.

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The other day I was complaining -- or was it more like bitching? -- about how all car ads seem pretty much the same. (If not "the same," then "zealously derivative.") Then Organic busts out with this really weird ad for the Chrysler Town & Country.

It's all words. The narrator's telling this bizarre story, then the words appear in front of you, so you get this tiring but riveting experience of seeing and hearing crunchy nouns like "pocket pony" and "crabapples" at the same time. (Don't ask, just watch.)

more »

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



'Nick and Norah' Website's Loaded with Distractions

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I got up early this morning to play with the website for Nick and Norah's Infinite Playlist, a Wackness-meets-Go-type movie featuring Michael Cera and Kat Dennings.

It feels totally inspired by the chaos of Manhattan. You're hit with a trailer, after which you can enter the site, riddled with cardboard cut-outs, frenetic noise (honking horns, sirens) and, under "Music," an Infinite Playlist that's not so infinite. (Two songs so far. Will there be more? Somebody needs to contract this guy.)

more »

by Angela Natividad    Aug-19-08    
Topic: Campaigns, Good, Online, Promotions



Gary Oldman Gloryhunts for ITV -- Oops, Except Not

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One-time babykiller Gary Oldman is back on the hunt -- this time, for glory. Following in the footsteps of Rosario Dawson and Neil Patrick Harris, the actor is starring in his own web series, The Gloryhunter.

UPDATE: Looks like Oldman's not in The Gloryhunter after all. (We never got to see it; Silverlight is not our friend.)

Oldman appears in an ad for ITV's live football (that is, soccer) programming. See ad.

So weird seeing Oldman kick soccer balls around after trying to off Natalie Portman in a bathroom. Guess that's the way of things.

by Angela Natividad    Aug-18-08    
Topic: Campaigns, Celebrity, Online, Promotions










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