Come On, Big Boy. Pick Up that Magnum and Blow Holes Through Republik.


Bowing to its slogan, "Change or die," North Carolina-based agency The Republik is inviting users to shoot the living crap out of its old website.

Choose from a 44 Magnum, a shotgun or a sniper rifle. The Magnum is by far the most satisfying, and after about 10 hits, a fancy new Republik site appears. It's got a lot going on. Existing projects float across a galaxy of polka-dots, and the top nav is vaguely reminiscent of Modernista, except without all the distractions.

When clicked, a floating dot labeled "don't click here" brings users to an alarmingly red self-promo page. Not a bad gimmick, but gimmicky all the same.

If I had the cash and a cause, would I tap The Republik by merit of its site? At the very least, I'd want to hear them out. I could be wrong, but I think they get it.

by Angela Natividad    Aug-26-08    
Topic: Agencies, Games, Good, Online

CK Pushes Sweatsuits, IE8 Eats Cookies, Google Dinners Seized, Cho Gets Show


- Calvin Klein hopes a new e-commerce subsite will help it unload some "white label" (that is, very expensive but still mostly nylon and cotton) sports gear.

- For marketers hoping to retain a healthy base of Internet Explorer users, IE8 might turn cookies into a sometimes friend. Its InPrivate feature blocks them and automatically clears users' browsing histories once they end a session. Some writers are fondly calling it "porn mode."

- Free din-din at Google: officially off-limits, unless you happen to be an engineer. Not to worry, less twitchy Googlers won't starve. Lunch and breakfast remain a perk.

- PhotoShelter is selling some of its photographers' work as limited-edition art. Check out the existential phone booth.

more »

by Angela Natividad    Aug-26-08    
Topic: Celebrity, Online, Political, Strange, Trends and Culture

Kids Rattle Stats Off to Save Sharks


Check out "Don't Hate," an ad where a bunch of wise-arse kids barrage ign'ant adults with shark-friendly statistics like "Did you know you're more likely to be killed by a coconut falling out a tree?"

Don't get me wrong, it's a good message. Something about these kids -- the way they talk, their righteous I adhere to the Food Pyramid! tenors -- makes me want to tie my tubes, though. But hey, I also learned that sharks "just aren't interested" in eating me.

*steps into suit made of freshwater fish carcasses*

That's what they think!

Distributed by Raging Artists for Wild Aid. See variants. Oh yeah, and KISS stands for "Kids Involved in Saving Sharks," which was founded by an 11-year-old boy. Somebody I know was all, "Ugh. KAP -- Kids As Pawns. Can we puh-LEEZE stop that insanity." SRSLY, yo.

by Angela Natividad    Aug-25-08    
Topic: Online

Wall*E Used to Expose Kleenex's Snottier Side


"Another box of Kleenex, one more forest gooooone!" That's part of Greenpeace's freaky new campaign song, inspired by the motion picture Wall*E. The group reimagined the doe-eyed, trash-smushing robot as the descendant of eco-antagonist Kleer*E, which -- in their words -- "gobbles up forests and spits out boxes of Kleenex."

Political cartoonist Mark Fiore produced the vid, available here. What was cute is now sinister, all part and parcel of Greenpeace's ongoing Kleercut campaign -- an effort to litter Kleenex's family-friendly brand persona with tree carcasses, wood splinters and warped, nightmarish jingles.

"Tell Kimberly-Clark to stop the Iron*E!" puns Greenpeace shamelessly. Once the goosebumps go down, though, I have to admit it's all very charming in a twisted sort of way.

by Angela Natividad    Aug-25-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange, Video

Greedy People Sought Far and Wide to Populate New Website


MediaBuys, LLC has launched a web destination called Greedy People, where, according to the Flash intro, "People will do just about anything for MONEY." Think of it as Bragster with a desperate twang, or Digital Panhandler 2.0.

Users can earn cash for just about anything, and I mean anything. There's a dude on here apparently willing to pay somebody $25 to buy tampons for his "crazy feminist girlfriend." And another guy who'll pay $250 for somebody to talk to his dead relatives. (No prior experience necessary.)

Hell, the economy's weak; here's one more space that's raining money. See print ads here. (Down the right-hand side of the pressie.)

by Angela Natividad    Aug-25-08    
Topic: Consumer Created, Online, Social, Strange

Enfatico Now Producing Work For Dell


While Dell's Digital Nomads site has been up for a few weeks, it's only just beginning to receive press. The site is a social media offering for the increasing number of people for whom location has become irrelevant when it comes to work and online life.

Digital Nomads is a blog, a Facebook page, a LinkedIn page, a Twitter identity and a YouTube page. While it's been unclear whether or not Enfatico was involved in the creation of the work, an email to Dell Digital Nomad Enterprise Evangelist Bruce Anderson confirmed the agency's involvement. Anderson tells us Enfatico was "involved in the overall layout, design and social-media integration for the site."

With Dell's Richard at Dell having previously made mention to Adrants of work already done by Enfatico, it would seem that knowledge combined with the launch of Digital Nomads, would call for the retirement of that Enfatico countdown clock.

by Steve Hall    Aug-21-08    
Topic: Agencies, Brands, Online, Social, Weblogs

Levi's Unbuttons Fresh Musicians, Fringe Celebs


"Everyone has something to reveal. They just need to be unbuttoned," Levi's croons, crowning its "Unbuttoned" campaign for the classic 501 jeans with "spoonfuls of soul and swagger" (I just love that line). On personal subsites, three artists -- Estelle, Nikka Costa and Wale -- describe why they became musicians and pass on a free track for users to download.

Each MP3 has a different sound, but they all feel big and breezy. (Slightly off-topic, isn't it nice to see so many companies share downloadable ear candy? It's like trick-or-treating, except with iTunes instead of a pillowcase.)

Music isn't all Levi's is baring. Other celebs with something to share include the adorable Jamie Bestwick, who's giving away a free BMX video, and there's a Perez Hilton giveaway coming in September. (They gave us the link, but it's still doorknob-dead.) What Perez is giving away I'm sure I don't know, considering his two cents always come free.

by Angela Natividad    Aug-20-08    
Topic: Brands, Campaigns, Celebrity, Good, Online

One Instance Where Bad English May Be Key to Super Stardom


Ooh, ooh, new time-wasting website. The makers of I Can Has Cheezburger?, home to many LOLcats, have launched Engrish Funny. And yeah, it's exactly what you think it is: random pictures of really crappy Asian-English translations. Diggin' the Domo favicon and rating system.

by Angela Natividad    Aug-20-08    
Topic: Online, Spoofs, Strange

Will Another Wannabe Model Show Bring the 'Real' to Reality TV?


In partnership with modeling firm IMG, Bebo's launching yet another web series called Model.Live, whose tagline, "Reality TV just got real," rings a little, well, hollow. (In its defense, episode 1 -- which consisted mainly of serious, sleepy conversation between the people representing these models -- was just dull enough to convince me it's real shit.)

The show aims to reveal the truth about how professional models live. And it's not all coke and parties. These girls field degrading commentary and make dramatic, career-altering decisions every day. Sadly, no Mama Tyra can stand over their shoulders and guide them gently to a Victoria's Secret contract.

The 12-episode series follows three wannabe-supermodels from NYC's Mercedes-Benz Fashion Week to Milan, Paris and Elsewhere. It went live yesterday on Bebo and Clothing company EXPRESS -- a brand that's long affiliated itself with the runway by sole merit of its Muzak -- is sponsoring. Every week, it will air the models' responses to featured questions from fans.

by Angela Natividad    Aug-20-08    
Topic: Brands, Online, Sponsorship, Video

Berry-Stained Stoli Invades the States from Mother Russia


Imagine if the Coke Happiness Factory got hijacked by dancing Reds that prefer fruity vodka to sugar water. You're probably picturing "Airship," the latest spot for Stoli Blakberi, put together by Publicis/London and production company Stink/Psyop. Music by Prokofiev.

Part of what keeps me drinking Stoli is unwavering affection for its advertising. On TV or in print, it's always got the same feel: over-the-top, cartoony, propagandistic. Disney's "It's a Small World After All" meets the hoarse ballads and frosty grit of Moscow.

Stoli is a proud, heavy-handed romantic, and taking a swig is like surrendering to history: the beautifying dizziness, concrete on your lips, bile in your throat. It's a suffering, and a brand, baptized in nostalgia.

by Angela Natividad    Aug-19-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television

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