Volkswagen's Got Some Extra Back

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And unlike other cars, which wave their ostentatious extras in your face, you can't even see the excess tooshums. Because you know why? It's made up of service, so says the tagline: "The extra Volkswagen part on every Volkswagen. Volkswagen service."

Nice repetition of brand name!

By production firm Czar, NL and DDB for Volkswagen.

by Angela Natividad    Aug-18-08    
Topic: Commercials, Online, Television, Video



Claussen Tries 2.0ing Up Its Value Proposition

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Claussen, which has asked us for years to judge pickles by their snap, takes its chances on online "viral" advertising with this video for its "World's Most Excellent Pickle" campaign.

The premise: a series of "pickle fitness" tests were conducted. The footage was boring, so two comedians were tapped to ad-lib over it, Mystery Science Theater 3000-style. It is not funny, and the sight of pickles being systematically snapped by the accordion-looking machine only left us with a dull, empty ache in our chests: is this our lives?

Yeah. Yeah, it is.

And I like how on YouTube, the video is disseminated by "funnystuff75." Way to be obvious, Mister Obvious.

Imposed on us (and now YOU!) by Draft FCB.

by Angela Natividad    Aug-18-08    
Topic: Bad, Brands, Campaigns, Online, Video



Husky Media: Puny Video Ads are for Puny Marketers!

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Video ad firm Husky Media has decided to ride against the tide, offering advertisers big-ass ads instead of feeble pre-rolls and teeny ticker tape text. View the demo video, which makes the proposition look sane: videos flanked on either side by gigantor ad messages. It's about as offensive as Coverflow.

"At Husky Media, we believe bigger is better and will never succumb to the shrink ray," boasts Co-CEO David Carson of Husky. "We've been seeing it everywhere this summer, from the size of a cup of yogurt to dog food to cheese wheels to 'staycations' to 14 oz. pints of beer. Isn't a pint supposed to be 16 oz.? This is one summer trend we will not let idly pass. Last I heard WE LIVE IN AMERICA."

That's officially the Best PR Quote Ever. Bonus points if he starts appearing in public with a cowboy hat.

by Angela Natividad    Aug-15-08    
Topic: Good, Online, Video



World Peace Finally Gets Just Desserts

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To honor the legacy of John Lennon, Ben & Jerry's have launched Imagine Whirled Peace, an ice cream flavor loaded with toffee cookies and fudge peace signs.

Upload shots of yourself in a peace mosaic at the Imagine subsite. (You know, like the song. Note Lennon specs on twitchy cow.) The ice cream company also partnered with The Lennon Estate and Peace One Day to host a bed-in, nodding to Lennon and Yoko Ono's lavishly-covered bed-in for peace -- a golden opportunity to lie around all day, preach peace, and play King and Queen Meet Lowly Serfs with scandalized reporters and photographers.

More here about how Ben & Jerry's poaches the Baby Boomers by canonizing idols with frozen treats. Frankly though, I've always been the Phish Food kind.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Celebrity, Online, Packaging, Strange



Evian Shrinks, True Blood Examined, Multimap Lets the Pigeons In

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- It's targeted you with limited-edition designer bottles and luxury facial sprays. Now Evian wants your kids. Introducing Evian Les Petits!

- Greenwich aspires to seize the spotlight as soon as it's off Beijing.

- Microsoft UK's Multimap uses pigeons to promote its "bird's eye view" feature. Created by digital agency LBi, it marks the first time Multimap has used cartoons to advertise.

- Check out the Word Clock typographic screensaver, which one Bos AD thinks is the "coolest screensaver EVER." It's pretty cool. Kind of like UNIQLOCK without the girls, or the music, or the colors.

- If you're following HBO's online campaign for True Blood, you should catch this 3-minute Ad Age video about virals. True Blood premieres September 7. Dude, sometimes it sucks to not have cable.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Online, Packaging, Promotions, Strange



Bionic Lobster Takes On Disability, Alienation, Maniacal Chef

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"After finding a Leatherman on the ocean floor, our hero transformed himself from clawless freak into BIONIC LOBSTER: the handiest lobster alive."

Awesome premise -- one-clawed lobster gets new lease on life -- by STICK and MOVE/Philly for client Leatherman. (If Finding Nemo taught us anything, it's that everyone loves a story about broken fish prevailing over life's hard knocks.) Happily, they went all the way with it: See spot where Bionic Lobster fends for his life, MacGuyver-style, in a seafood restaurant. And there are comic books! Three parts so far, and if you bother to download the PDFs, well-made and funny too.

Looking forward to seeing more stuff by STICK and MOVE.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Southern Comfort: What to Have when You're Just Trashed

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Southern Comfort (with Lime!): for when you're beyond sensory cognizance. The music sucks, your conduct questionable, everyone's funny, and Ugly at left is starting to look like a Good Investment.

The spot's called "Suspended Moments" and is part of a big hard year-end push. Also, in efforts to get down with the music scene, Southern Comfort goes by SoCo now. (It worked for J-Lo, Diddy and BevMo, right?)

Beginning next month, "SoCo Music Experience" webisodes will air on Heavy, My Damn Channel, Pitchfork.tv, Complex.com and DeathandTaxesMagazine.com. I'm not sure what a "Music Experience" is, but if I had to guess, I'd say they're like trashy music videos with slipperier floors. And heavy on the indie bands for good measure.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Affiliate Summit Delivers Insight, Business Opportunity, Booth Babes

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Affiliate Summit Boston was held August 10-12 at the Seaport World Trade Center. Affiliate Summit brings together those who, well, engage in affiliate marketing. What's affiliate marketing? Basically, it's revenue share advertising. A site runs ads for free but gets a cut of whatever sale occurs through the advertising. If you've seen those amazon book listings on websites then you've seen affiliate advertising.


Here's
another great definition: "Affiliate marketing widens the scope of your internet presence by encouraging other websites to become advocates for your services, increasing your online exposure and improving the efficiency of your advertising spend."

more »

by Steve Hall    Aug-14-08    
Topic: Industry Events, Online



New Colorado Lotto Spot.

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See the new Colorado Lottery spot by Cactus. It promised instant fun but didn't deliver, although the spot probably would've been mildly amusing if it weren't buttressed by a threat to hit us with talent fees if we host the goddamn ad and don't take it down by October 6.

Fucking wet blankets.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television, Worst



Because Even Religious Paraphernalia is Fair Game

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Some guy who makes Presidential kippahs is experimenting with a John Edwards "cheater" kippah. But he's not sure if he really wants to sell them because he read The Secret and doesn't want to send negative energy into the universe.

Go help him make up his mind.

by Angela Natividad    Aug-14-08    
Topic: Online, Packaging, Political, Strange










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