Maybe It's a Think Piece on Life

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Somebody sent us a link to El Lobo Rojo, an online video series that's airing all summer long.

Mostly it's just random shit, sort of like SickAnimation except nobody has a penis for a head, and nothing is funny. A guy sets his fake mustache on fire. Then some dude gets fired for not removing his tattoos. And then the prick that fires him sits around, talking schizophrenic nonsense through a promotional poster for The Love Guru.

If this is all we have to look forward to, please bring Dr. Horrible back.

by Angela Natividad    Jul-30-08    
Topic: Online, Strange, Video



Microsoft: If You Can't Win 'Em, Trick 'Em

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Under the premise that if people could experience Vista firsthand, they'd love it, Microsoft decided to bamboozle a bunch of Vista-haters with The Mojave Experiment.

Groups of users were invited to try Mojave, the "newest version of Windows." After showering Vista with opinions of disdain, they gave Mojave a go and lavished it with compliments. Then they were told it was Vista.

more »

by Angela Natividad    Jul-30-08    
Topic: Bad, Brands, Campaigns, Guerilla, Online



Nothing Says HP Like a Ditz Who Can't Operate a Shower

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HP's latest online video campaign, aimed at the back-to-school crowd, launches with "Shaun White and Friends Fight to Help Shower Hottie." Created by Feed Company, the piece (which reeks of Axe) begins and ends with cheap fortune cookie wisdom: Practice Random Acts of Chivalry.

This from the same people that brought us "Hands" and "Maestro"? You gotta be kidding.

by Angela Natividad    Jul-30-08    
Topic: Bad, Brands, Campaigns, Online, Video



Work with Google. Then Let Google Work You, You Sexy Sexy Manhunk.

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Under "From" name "Work with Google," Cassabananawide.com is pushing the following spam-tastic email pitch: "Have you heard? People are using their computers to make $1,000's every week with Google!" The headline is flanked by the glowing image of a blonde giving an ecstatic male laptop-junkie a shoulder massage.

I love how it says "No product required" right next to an image of the software container, which features a prominent Google logo and that same picture of the girl giving a massage. What's that all about?

The call to action: "Yes please rush me my Google happy ending software!"

by Angela Natividad    Jul-29-08    
Topic: Online, Strange, Worst



Obama Zombied, Nike Gets Courageous, Cuil Not Cool

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- Obama gets some zombie-style YouTube video parody. With bikinis!

- Deep Focus has created a new site for Nike called Courage which has a social media component. People can upload their own video representation of courage.

- No one likes the new search engine Cuil.

- Writing in Ad Age, Marti Barletti, who has seemingly watched half an episode of Mad Men, makes a twisted analogy between the show and the supposedly awful state of affairs when it comes to marketing to women. In a nutshell, it's a puff piece to promote her book.

more »

by Steve Hall    Jul-29-08    
Topic: Online, Political



Sears Needs to Pull Out its Power Tool

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Dear Sears,

Nobody likes a spitball, not even if it's online.

And while I get the "new year, new you!" idea behind your latest back-to-school campaign, "Don't Just Go Back; Arrive" still vibes kinda bootsy. Everything about it -- the crumpled pieces of wide-ruled paper, the scribbles that serve as navigation, the offer to bring Vanessa Hudgens (whom every 'net-savvy Disney fan under 10 has seen NAKED!) to a high school near me, seems forced, dated and focus-grouped-to-the-hilt.

Also, do we really need another show about dancing teens with big dreams and a bigger sense of hubris?

Come on, dream bigger. Be risky. Remind us why there's still a Sears in every mall. Throw us off-balance and keep us there.

by Angela Natividad    Jul-29-08    
Topic: Online



Dark Whoppers Recycled, Keys Blows Smoke, Scrabulous Cut, Mooches Called Out

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- Because nobody talks male impotence (or teen sex) like Americans do.

- Seth Godin is launching a members-only social network for marketers called Triiibe. It's like Fight Club -- for ideas. "Spots are limited and early members get privileges and bragging rights" -- and discount opps for his new book. My God, Seth, who do you think you are -- Obama?

- To Indonesian fans: Alicia Keys is very sorry for doing a gig sponsored by Philip Morris. (So soon after all the goodwill gleaned post-Africa, too.)

- The Scrabulous app on Facebook is officially dead.

more »

by Angela Natividad    Jul-29-08    
Topic: Brands, Campaigns, Celebrity, Games, Online, Social



Think Sex with a Condom Blows? Try Swimming in One

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Chinese condom maker Elasun is using the Beijing Olympics to push a naughty set of sports-themed ads over the 'net. Neat tagline: "Sports make you health." Line of fortune cookies in the works?

More here. But if you don't click, at least look at the basketball one, because it's, oh, priceless.

by Angela Natividad    Jul-29-08    
Topic: Events, Online, Strange



OMG! You Have Dork Cling.

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It's Dork Dodge! In this RPG game by JC Penney, you're a college girl trying to leave the dorm, where a hot but insecure love interest is waiting. Your job: to emotionally castrate the losers in your way. (Attacking them with items from Penney's Dorm Life line is usually a safe bet.) "Losers" labeled by Penney's include -- but are not limited to -- an incest-friendly hick, a Swedish exchange student, a bodybuilder and a goth.

Don't be too gentle or they'll follow you (dork cling!), thereby destroying your chances of a tasty hook-up forever. In that case, your best option is to ask a friend for help. (Oddly, the friends are as douchey as the men.) And don't dally too long or Mister Bouquet-of-Flowers out there will ditch yo' ass. (He's on a very tight schedule.)

But aww, it's the tech era, and some of these squares are cute. My favourite pick-up line: "Did you know 'NERD' stands for Never-Ending Rendezvous ... with Destiny? Look it up."

Put together by EVB San Francisco. If for some odd reason you're now into the Penney's Dorm Life line, see Facebook page. I just love me a furry pink picture frame.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Games, Online, Promotions



It's a Docudrama About People Like You!

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MTV and Nokia are partnering for a documentary about the 2008 Cannes Young Lion Film Competition. 26 teams from all over the world will be followed; the four that get top views on YouTube will be featured in the documentary.

Get a glimpse of Team USA. Then do yourself a favour and close the window at 1:00 or so, because 6:20 is a loooooong time unless you're friends with these guys, or their moms.

What ruined it for me was that feeble Spartans leotard action at the beginning. "Hey, guys, come on. I didn't agree to wear this, even though I'm wearing it. You cheated. I win. Grumble grumble."

by Angela Natividad    Jul-28-08    
Topic: Agencies, Brands, Campaigns, Online, Promotions, Sponsorship, Video










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