You Know You Wanna Be a Super Masher

serena-super-masher.jpg

Serena Software launched a Facebook super group to promote its business Mashup Composer. Check out the row of enterprise-chic Super Mashers. No hipsters here, except maybe for Mascara Man in far left beside Token Polo Guy. But hey, bet you can't tell which one ISN'T REAL.

"Before long, you'll be seeing just how easy it is to @#$% it (or mash it) with Serena Software."

What the hell's "@#$%"? Is that cog-talk for "mash"?

by Angela Natividad    Jul-25-08    
Topic: Online, Promotions, Strange



Got a Penny? Go Buy Glue

penny-restaurant-guy.jpg

To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.

My favourite scene from the above video:

Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"

Long pause.

Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."

I wish I had a penny for every time daddy said that to mommy.

More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.

by Angela Natividad    Jul-25-08    
Topic: Brands, Campaigns, Online, Strange, Video



Cactus Prick Gets Girl Knocked Up, 50 Cent Sues Taco Bell, Kanye West Champions Healthy Self-Image

cactus-kid-love.jpg

- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.

- 50 Cent is upset with Taco Bell. Yeah well, we are too.

- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.

- This is kind of neat. By the way, save water.

- Just what you need: a Samsung Instinct miniseries.

- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?

- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.



Is Deegan Original? I Don't Know, But This Campaign Isn't

darkmane-myspace.jpg

From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"

See MySpace (turn volume down).

See funnier take on the "Must--destroy--[awesome thing]!" shtick.

by Angela Natividad    Jul-24-08    
Topic: Celebrity, Online, Promotions



Scare Tactics Used to Talk You Onto GM's Used Car Lot

used-car-ambush.jpg

"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*

"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."

If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.

more »

by Angela Natividad    Jul-24-08    
Topic: Brands, Campaigns, Online



Mad Men: An Exception to the Diversity Onslaught?

Mad_Men_Negro.jpg

Yesterday I read an article on JAMZ about Mad Men and how diversity advocates might threaten the show's authenticity. The author called Mad Men un-nostalgic and a "world where white men were kings." In what appears to be a reasonable justification to crystallize Mad Men as its own white male ecosystem, the author concludes:

Everyone is smoking, drinking, closeted, desperately unhappy. Choices and options are limited. That's the fabric that holds 'Mad Men' together. To suddenly throw in a little diversity would rip it to shreds.

I get the dude. It would be unrealistic to pepper those executive suits with black and brown faces for the sake of the PC police.

But it's also dangerous to use Mad Men as an excuse to shut diversity out -- something agencies are still too good at. That's gratuitous and unrealistically romantic. There's plenty of room to broaden Mad Men's scope without harming its precious and purported authenticity.

more »

by Angela Natividad    Jul-24-08    
Topic: Agencies, Online, Opinion, Television



Get Your War On Invades Online Video!

get-your-war-on.jpg

Get Your War On, the satirical anti-war comic series by David Rees, is turning into an online video series. See the preview at 236.com, where it will air exclusively.

The "video strip" will be put together by Flat Black Films, which did Waking Life and those Charles Schwab ads that I liked but everyone else hated.

by Angela Natividad    Jul-24-08    
Topic: Good, Online, Political, Video



Islam is Cool. By the Way, Here's a Wife.

shaadi-prince-charming.jpg

Hoping to expand your nuptial smorgasbord? Add Shaadi to your list -- which, if you've been paying attention, should already include Russians, Filipinos and good white-bread Christian girls.

Shaadi is a conservative Indian "matrimonial" site, which I guess is less obnoxious than Filipina Heart's more overt cattle call. I found the ad alongside an article titled "Ad campaign promoting Islam angers NY lawmaker." Dude, that is some seriously misguided contextual action.

by Angela Natividad    Jul-23-08    
Topic: Bad, Online, Strange



Just Another Sad Chick Who Thinks Sex Will Save Puppies

regina-russell-brad-garrett.jpg

Subject Line: How Sex with Brad Garrett Can Save Puppies!

Body: This is hilarious! You got to see it. Regina Russell partners with us at The Humane Society of the United States from time to time and oh man is the video a riot! She is one creative gal producing this video!

Homegirl's not that funny. Though I can see how the scene with the bear and the cigarette might elicit a hoarse guffaw.

by Angela Natividad    Jul-23-08    
Topic: Bad, Cause, Online, Video



Next Time You're in Quicksand, Lie Still. (Thanks, Samsung!)

yawning-bear.jpg

Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?

The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.

more »

by Angela Natividad    Jul-23-08    
Topic: Brands, Campaigns, Games, Online, Promotions








Stanton Optical


Featured FREE Resource: