"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*
"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."
If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.
Yesterday I read an article on JAMZ about Mad Men and how diversity advocates might threaten the show's authenticity. The author called Mad Men un-nostalgic and a "world where white men were kings." In what appears to be a reasonable justification to crystallize Mad Men as its own white male ecosystem, the author concludes:
Everyone is smoking, drinking, closeted, desperately unhappy. Choices and options are limited. That's the fabric that holds 'Mad Men' together. To suddenly throw in a little diversity would rip it to shreds.
I get the dude. It would be unrealistic to pepper those executive suits with black and brown faces for the sake of the PC police.
But it's also dangerous to use Mad Men as an excuse to shut diversity out -- something agencies are still too good at. That's gratuitous and unrealistically romantic. There's plenty of room to broaden Mad Men's scope without harming its precious and purported authenticity.
Get Your War On, the satirical anti-war comic series by David Rees, is turning into an online video series. See the preview at 236.com, where it will air exclusively.
The "video strip" will be put together by Flat Black Films, which did Waking Life and those Charles Schwab ads that I liked but everyone else hated.
Hoping to expand your nuptial smorgasbord? Add Shaadi to your list -- which, if you've been paying attention, should already include Russians, Filipinos and good white-bread Christian girls.
Shaadi is a conservative Indian "matrimonial" site, which I guess is less obnoxious than Filipina Heart's more overt cattle call. I found the ad alongside an article titled "Ad campaign promoting Islam angers NY lawmaker." Dude, that is some seriously misguided contextual action.
Subject Line: How Sex with Brad Garrett Can Save Puppies!
Body: This is hilarious! You got to see it. Regina Russell partners with us at The Humane Society of the United States from time to time and oh man is the video a riot! She is one creative gal producing this video!
Homegirl's not that funny. Though I can see how the scene with the bear and the cigarette might elicit a hoarse guffaw.
Test Your Instincts is a free (brought to you by Samsung Instinct!) quiz that gauges a person's wildlife savvy: what do you do when a jellyfish stings, when a shark comes angling for your surfboard, or when you're stuck in quicksand (which happens to me all the time)?
The scenarios are wordy, but you'll at least learn something* and there's no registration process. I fared pretty terribly. Oddly, the answers I did know were mostly culled from Captain Planet.
Social media firm Votigo partnered with L'Oreal to promote its Shue Uemura Art of Hair Product Line.
The result: what else? -- UGC! A style challenge, to be exact. Go do somebody's hair and take a picture. Be sure to claim you used an Art of Hair product.
Entrants will be graded, in part by their peers, based on artistic approach, technical difficulty and stylist's pick. The winner gets a trip to Tokyo.
Renaud, the author of Shoot My Blog, asked a bunch of other bloggers (including us; we declined) to shoot a digital photo of something with his blog in the background. Here are the results.
It's cool that he got a bunch of people to go out of their way and do this for him, but what's it all for? Like Paris Hilton circa 2006, the blog apparently only exists to be photographed. You wanna put an ad on that bad-boy or what?
Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. Oops, this isn't a CP+B campaign.
The divine task: reposition Vista.
"Vista is now actually better than its reputation. That's a marketing issue," observed Tim Anderson of the ailing OS -- which, to be fair, was getting panned even before it went live. (Warts and all.)
One of the new ads, at left, reads, "At one point, everyone thought the Earth was flat. Get the facts about Windows Vista." Clicking on that brings you to this page, which in part reads:
When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. "Windows Vista is beautiful," The New York Times raved. It's humbling that millions of you agree.
But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product.
Well, we've been taking notes and addressing issues.
That's charming. Touching, even. But do they mean it? And what happens now?
- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.
- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.
- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.
- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.
- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)