Be a pal, Commit Your Friend.
This is a promotion for The Dark Knight, sponsored by Verizon and put together by Oddcast and Moxie Interactive. Using the same feature-pinpointing technology Nip/Tuck used to make you hate your face (but in a fun way!), the site weds a person's features seamlessly to a loonie in the Arkhum Asylum.
I have no friends worth strapping down, so I decided to commit Mark Zuckerberg. Afterward I felt sorry. His trusting face, staring out at me from the confines of a strait jacket, was just too much to deal with.
He hardly looked like himself.
So I had some Haagen-Dazs ice cream (try it now, save some bees!) and now I feel better.
If you were a fan of Buffy: The Vampire Slayer or its slightly traumatizing spin-off Angel, you might get teary with glee over Acts I and II of Dr. Horrible's Sing-Along Blog, an effort by creator Joss Whedon to raise crowdsourced funding for a web-only show. (See trailer!)
Dr. Horrible, played by Neil Patrick Harris, is a singing supervillain. He uses the blog to share his dreams of dominating the world and joining an elite frat, the Evil League of Evil, whose membership he'll probably never earn unless he defects for a series that takes itself more seriously, like True Blood.
"If you're gonna get into the Evil League of Evil you have to have a memorable laugh," insists Dr. Horrible, who looks like a cross between Doogie Howser, MD and Butters masquerading as Professor Chaos.
Idle insanity mashes up with everyday banality, colorful media and schizophrenic graphics in Stunningly Harmful Artlikes, six audio-visual vignettes that may in fact cause you harm.
The series brings Being John Malkovich to mind: media artist Jason Nelson is pretty much letting us glimpse a mundane world through his compulsively musical mind. Along the way you'll see or hear appropriated snatches of songs, games and imagery seen elsewhere but out-of-context.
Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.
Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.
Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)
We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.
That's what you'll find here -- if you can wait long enough for the damn page to load.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.
If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.
Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.
Aside from being the first-ever music video to debut courtesy of your friendly neighborhood search and ad giant, it is also the first video ever to be shot without cameras. Only lasers and scanners were used, which is why Thom Yorke looks kind of like a sonogram.
Watch House of Cards -- better yet, "interact" with it on Google. There's also a making-of video that talks about Geometric Informatics and Velodyne LIDAR, the technology used to capture all the imagery in 3D.
Directed by James Frost of Zoo Films.
So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?
If you're Sharp, you'll promote the box.
Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)
Watch while a refugee from the Sesame Street prop chest gets zapped into the offices of Next Net Networks, Tumblr, Gawker, College Humor and CBS Interactive. The story's moral involves throwing saucy parties and engaging users with authentic videos, but this line is priceless:
"I knew I shouldn't have left out that magical Rolodex. The power of our connections is just way too strong."
Put together for Media Kitchen and Venture Day. Kinda brings Puppet Agency to mind, except that was funnier. I'm sure all those internet companies got a buzz out of seeing themselves on video, though.