Virgin Wants to Put You on TV!


To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.

The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.

Best entry wins TV time! Put together by Host/Sydney.

by Angela Natividad    Jul-21-08    
Topic: Brands, Campaigns, Consumer Created, Online, Television

'Hey Look, It's Like My Thumb is My Cock.'


What, do genital jokes just make better advergames?

The above inanity is a promotion for Pineapple Express, a movie by the same winners that brought you Superbad. Put together by agency Soap Creative.

by Angela Natividad    Jul-18-08    
Topic: Campaigns, Games, Online, Promotions

Oh Noooo, the Atomium's Collapsing


Tant pis. Anyway, haven't we seen this gimmick (twice) before?

The video is part of a wannabe-viral seeding campaign called "Le Grand Souffle." Belgian residents, if you have insight on who's behind the campaign, we probably won't care. But we'll cover it anyway.

by Angela Natividad    Jul-18-08    
Topic: Campaigns, Online, Video

Not Every Suicide Note Looks Like a Suicide Note. (Some Look Like Kate Moss)


For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.

The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."

See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*

more »

by Angela Natividad    Jul-18-08    
Topic: Campaigns, Cause, Commercials, Guerilla, Online, Television

Because 'Blood, Sweat and Tears Factory' Would Have Been Too Long


Promotional video of the Fiesta Love Factory features people in various states of G-rated ecstasy. Those warm fuzzies are then conveyed out of their bodies and into a Ford Fiesta.

News flash: Coke's Happiness Factory managed to sneak by us, mostly on Coke's frothy reputation and the romance of Willy Wonka, but there is nothing romantic about an auto factory. (Or any factory, actually. I went to the Jelly Belly and saw sadness calcifying behind the taffy machines.)

And lest we forget, Ford was the first home of the assembly line -- which is cool considering it kicked off our industrial revolution and all, but those first assembly line vehicles weren't made with vicarious bliss. They were made on the backs of tired, underpaid mummies and daddies. Think about that next time Papa comes home and demands his nightly gin.

by Angela Natividad    Jul-17-08    
Topic: Bad, Brands, Campaigns, Online

Friends Don't Let Friends Roam the Streets While Insane


Be a pal, Commit Your Friend.

This is a promotion for The Dark Knight, sponsored by Verizon and put together by Oddcast and Moxie Interactive. Using the same feature-pinpointing technology Nip/Tuck used to make you hate your face (but in a fun way!), the site weds a person's features seamlessly to a loonie in the Arkhum Asylum.

Um, neato.

I have no friends worth strapping down, so I decided to commit Mark Zuckerberg. Afterward I felt sorry. His trusting face, staring out at me from the confines of a strait jacket, was just too much to deal with.

He hardly looked like himself.

So I had some Haagen-Dazs ice cream (try it now, save some bees!) and now I feel better.

by Angela Natividad    Jul-17-08    
Topic: Online, Promotions, Strange

Joss Whedon's Dr. Horrible Could Make Profitable New Model for Online Serials


If you were a fan of Buffy: The Vampire Slayer or its slightly traumatizing spin-off Angel, you might get teary with glee over Acts I and II of Dr. Horrible's Sing-Along Blog, an effort by creator Joss Whedon to raise crowdsourced funding for a web-only show. (See trailer!)

Dr. Horrible, played by Neil Patrick Harris, is a singing supervillain. He uses the blog to share his dreams of dominating the world and joining an elite frat, the Evil League of Evil, whose membership he'll probably never earn unless he defects for a series that takes itself more seriously, like True Blood.

"If you're gonna get into the Evil League of Evil you have to have a memorable laugh," insists Dr. Horrible, who looks like a cross between Doogie Howser, MD and Butters masquerading as Professor Chaos.

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by Angela Natividad    Jul-17-08    
Topic: Brands, Celebrity, Good, Online, Promotions

Strunning, Harmful, and Even Artlike. If You're Bjork circa 2001.


Idle insanity mashes up with everyday banality, colorful media and schizophrenic graphics in Stunningly Harmful Artlikes, six audio-visual vignettes that may in fact cause you harm.

The series brings Being John Malkovich to mind: media artist Jason Nelson is pretty much letting us glimpse a mundane world through his compulsively musical mind. Along the way you'll see or hear appropriated snatches of songs, games and imagery seen elsewhere but out-of-context.

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by Angela Natividad    Jul-17-08    
Topic: Good, Online, Opinion, Strange

Mochila Uses Obama Girl to Make Play for Political Gen-Y 'Net Users


Amber Lee Ettinger -- better known as Obama Girl -- is seriously amazing. She didn't just shake her ass for politics; she turned that ass-shaking into a recognized brand.

Mochila is partnering with Barely Political, Obama Girl's parent, to promote online political coverage of the 2008 Presidential campaign. The pair will sponsor NetRoots Nation 2008 in Austin from July 17-20.

more »

by Angela Natividad    Jul-17-08    
Topic: Brands, Campaigns, Celebrity, Online, Political, Sponsorship

Without Fellini's Finesse, Peroni Does No Justice to 'La Dolce Vita'


Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)

We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.

That's what you'll find here -- if you can wait long enough for the damn page to load.

by Angela Natividad    Jul-16-08    
Topic: Brands, Campaigns, Online, Worst

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