Looks like CP+B's finally doing something with the $300 million in ad money Microsoft gave it. Oops, this isn't a CP+B campaign.
The divine task: reposition Vista.
"Vista is now actually better than its reputation. That's a marketing issue," observed Tim Anderson of the ailing OS -- which, to be fair, was getting panned even before it went live. (Warts and all.)
One of the new ads, at left, reads, "At one point, everyone thought the Earth was flat. Get the facts about Windows Vista." Clicking on that brings you to this page, which in part reads:
When Windows Vista debuted in January 2007, we declared it the best operating system we had ever made. "Windows Vista is beautiful," The New York Times raved. It's humbling that millions of you agree.
But we know a few of you were disappointed by your early encounter. Printers didn't work. Games felt sluggish. You told us--loudly at times--that the latest Windows wasn't always living up to your high expectations for a Microsoft product.
Well, we've been taking notes and addressing issues.
That's charming. Touching, even. But do they mean it? And what happens now?
- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.
- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.
- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.
- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.
- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)
Cheaper than a trip to Disney's Haunted Mansion -- and the souvenir is free.
Here's mine! (For such an emotionally unrewarding effect, it takes bloody days to load.)
To note: some of your creations will probably appear in PointRoll banner ads for the DVD release of Fox's Shutter, an objectively crappy movie. If you'd prefer to avoid being associated with it ALL OVER THE INTERNET!, I'd suggest using a picture you're not featured in.
To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.
The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.
Best entry wins TV time! Put together by Host/Sydney.
What, do genital jokes just make better advergames?
The above inanity is a promotion for Pineapple Express, a movie by the same winners that brought you Superbad. Put together by agency Soap Creative.
Tant pis. Anyway, haven't we seen this gimmick (twice) before?
The video is part of a wannabe-viral seeding campaign called "Le Grand Souffle." Belgian residents, if you have insight on who's behind the campaign, we probably won't care. But we'll cover it anyway.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
Promotional video of the Fiesta Love Factory features people in various states of G-rated ecstasy. Those warm fuzzies are then conveyed out of their bodies and into a Ford Fiesta.
News flash: Coke's Happiness Factory managed to sneak by us, mostly on Coke's frothy reputation and the romance of Willy Wonka, but there is nothing romantic about an auto factory. (Or any factory, actually. I went to the Jelly Belly and saw sadness calcifying behind the taffy machines.)
And lest we forget, Ford was the first home of the assembly line -- which is cool considering it kicked off our industrial revolution and all, but those first assembly line vehicles weren't made with vicarious bliss. They were made on the backs of tired, underpaid mummies and daddies. Think about that next time Papa comes home and demands his nightly gin.
Be a pal, Commit Your Friend.
This is a promotion for The Dark Knight, sponsored by Verizon and put together by Oddcast and Moxie Interactive. Using the same feature-pinpointing technology Nip/Tuck used to make you hate your face (but in a fun way!), the site weds a person's features seamlessly to a loonie in the Arkhum Asylum.
I have no friends worth strapping down, so I decided to commit Mark Zuckerberg. Afterward I felt sorry. His trusting face, staring out at me from the confines of a strait jacket, was just too much to deal with.
He hardly looked like himself.
So I had some Haagen-Dazs ice cream (try it now, save some bees!) and now I feel better.
If you were a fan of Buffy: The Vampire Slayer or its slightly traumatizing spin-off Angel, you might get teary with glee over Acts I and II of Dr. Horrible's Sing-Along Blog, an effort by creator Joss Whedon to raise crowdsourced funding for a web-only show. (See trailer!)
Dr. Horrible, played by Neil Patrick Harris, is a singing supervillain. He uses the blog to share his dreams of dominating the world and joining an elite frat, the Evil League of Evil, whose membership he'll probably never earn unless he defects for a series that takes itself more seriously, like True Blood.
"If you're gonna get into the Evil League of Evil you have to have a memorable laugh," insists Dr. Horrible, who looks like a cross between Doogie Howser, MD and Butters masquerading as Professor Chaos.