This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.
The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.
Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.
Anomaly/NY worked with Santogold, Julian Casablancas and Pharrell Williams of NERD to produce My Drive Thru, a paper doll music video for Converse. It's effortlessly dope, more so because Pharrell is the coolest fucking celebrity in the entire world. Oh, and the other two are also pretty awesome.
This is part and parcel of Converse's "Connectivity" campaign, which rocked well from Day 1. Scoop My Drive Thru up free on the Converse website, which was revamped to reinforce the celebu-paper doll thing. (Also very cool.) Click "unfold" for screen takeover -- minimal laggage -- then download the track.
Expectations are high when a press release promises, "Cute Lepers will Cure Your 'Terminal Boredom' This Summer!" But there are no lepers, cute or otherwise. It's just some pop band on tour.
Serena Software launched a Facebook super group to promote its business Mashup Composer. Check out the row of enterprise-chic Super Mashers. No hipsters here, except maybe for Mascara Man in far left beside Token Polo Guy. But hey, bet you can't tell which one ISN'T REAL.
"Before long, you'll be seeing just how easy it is to @#$% it (or mash it) with Serena Software."
What the hell's "@#$%"? Is that cog-talk for "mash"?
To show how the penny is shortchanged in the value hierarchy, Office Max launched a campaign called "Power to the Penny." Toting a hidden camera, comedian Matt McCarthy pisses people off all over New York City by trying to buy stuff, like steak dinners, with nothing but bags full of copper coinage.
My favourite scene from the above video:
Chef (who pops outta nowhere): "How about if you come in here and you order the steak, and I take the steak, and I put it in the blender, and I give you the steak in a milkshake. Is that a steak?"
Matt McCarthy: "Why don't you go back in the kitchen, because you're not helping the situation."
I wish I had a penny for every time daddy said that to mommy.
More videos at PennyPranks. Each one ends with a clip-happy visual orgy of everything you can buy at Office Max for a penny. Crayons! Yardsticks! Glue! It's diorama time.
- The Social Path drew our attention to this perplexing Oasis ad where a girl gets knocked up by a cactus -- not for its own sake, but to justify half-assed Myspace campaigns.
- 50 Cent is upset with Taco Bell. Yeah well, we are too.
- Support your Presidential contender of choice with a handy-dandy kippah. Goes with everything.
- This is kind of neat. By the way, save water.
- Just what you need: a Samsung Instinct miniseries.
- Kanye West helps improve self-esteem. With vodka. But you probably already know that trick, don't you?
- Philippe Starck and BBC Two are doing an Apprentice-style series called School of Design. "Vous etes fired." Heh.
From YouTube channel: "Brian Deegan is becoming more of an X Games icon every day, and you know we can't have that! Must...smash...originality!!!"
See MySpace (turn volume down).
See funnier take on the "Must--destroy--[awesome thing]!" shtick.
"There's great confusion among consumers about what constitutes a certified used vehicle," preaches director Mark Mathews of GM's Used-Vehicle Activities, eyes wild with foreboding.*
"Manufacturer certified vehicles offer new-vehicle-like benefits and financing options where others do not; private sellers being the most risky option."
If you're not sufficiently flooded with self-doubt, go get ambushed. Fear monger of choice: Mullen.
Yesterday I read an article on JAMZ about Mad Men and how diversity advocates might threaten the show's authenticity. The author called Mad Men un-nostalgic and a "world where white men were kings." In what appears to be a reasonable justification to crystallize Mad Men as its own white male ecosystem, the author concludes:
Everyone is smoking, drinking, closeted, desperately unhappy. Choices and options are limited. That's the fabric that holds 'Mad Men' together. To suddenly throw in a little diversity would rip it to shreds.
I get the dude. It would be unrealistic to pepper those executive suits with black and brown faces for the sake of the PC police.
But it's also dangerous to use Mad Men as an excuse to shut diversity out -- something agencies are still too good at. That's gratuitous and unrealistically romantic. There's plenty of room to broaden Mad Men's scope without harming its precious and purported authenticity.
Get Your War On, the satirical anti-war comic series by David Rees, is turning into an online video series. See the preview at 236.com, where it will air exclusively.
The "video strip" will be put together by Flat Black Films, which did Waking Life and those Charles Schwab ads that I liked but everyone else hated.