Peroni's PR dude sent us the pitch for "Calendario," a new campaign tasked with depicting Peroni as a "timeless classic" and "Italian style in a bottle." (Well, hell. If you can get Italian style in a bottle, I suppose you would find it in the liquor aisle of your local grocer.)
We were then given a link to the Peroni website, where we found zip-zero on "Calendario." What we did find was Peroni's branded rendition of La Dolce Vita: 60 seconds long, stuffed with Peroni billboards and loaded with second-rate models that lack the five o'clock shadow and fleshy life of Federico Fellini's original cast.
That's what you'll find here -- if you can wait long enough for the damn page to load.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.
If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.
Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.
Aside from being the first-ever music video to debut courtesy of your friendly neighborhood search and ad giant, it is also the first video ever to be shot without cameras. Only lasers and scanners were used, which is why Thom Yorke looks kind of like a sonogram.
Watch House of Cards -- better yet, "interact" with it on Google. There's also a making-of video that talks about Geometric Informatics and Velodyne LIDAR, the technology used to capture all the imagery in 3D.
Directed by James Frost of Zoo Films.
So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?
If you're Sharp, you'll promote the box.
Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)
Watch while a refugee from the Sesame Street prop chest gets zapped into the offices of Next Net Networks, Tumblr, Gawker, College Humor and CBS Interactive. The story's moral involves throwing saucy parties and engaging users with authentic videos, but this line is priceless:
"I knew I shouldn't have left out that magical Rolodex. The power of our connections is just way too strong."
Put together for Media Kitchen and Venture Day. Kinda brings Puppet Agency to mind, except that was funnier. I'm sure all those internet companies got a buzz out of seeing themselves on video, though.
Here's an ad banner that packs a lot into a small space. In tandem with the promotion of green energy site ReGeneration and it's tie in with the Dell Graffiti Facebook contest, Federated Media created an ad unit that incorporates a video player which shows the winning designs, rotating headlines from the ReGeneration site and a "more" button which delivers a slide up menu with options to share, subscribe, embed or download.
It's a lot of functionality built into one banner but it works very nicely. After one of the design videos plays, the viewer is presented with thumbnails of the other winners which, if clicked, will play within the banner.
TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.
From the pressie: Embrace Your Grace "[puts] a frank, edgy spin on the typical online community experience ... women can tap into their unfiltered, unapologetic, inner bad girl."
If any woman is ever misguided enough to think her unfiltered, unapologetic, inner
sociopath bad girl can be sated with blogs and online videos, she probably won't turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.
She'll go to Suicide Girls.
Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?
Vivienne Tam and fashionista/paper doll site Stardoll have partnered to bring virtual couture to a seething throng of 9-17-year-old girls. (17? Really?)
Feening to put some clothes on her? Go yonder. There are plenty of options but I personally dig the bouffant-and-knee-high look. It's daring.