Vampires Unite, Fight for Suffrage -- Oh, and Your Viewership

japanese-vampire.jpg

If you knew a vampire didn't need to feed on human blood to survive, would you let him sit next to you on the bus? That's the question behind this cheesy (but compelling) online campaign for True Blood, a new HBO series from Six Feet Under's Alan Ball.

Put together by Campfire -- the same zany folks that convinced you a sadistic witch lived in Maryland -- the effort tries drumming up controversy for a synthetic blood beverage called Tru Blood, which will liberate vampires from their need to feed on people and finally enable them to demand equal treatment among the living.

more »

by Angela Natividad    Jul-15-08    
Topic: Campaigns, Good, Online, Promotions, Strange



Google -- Yes, Google -- Premiers Radiohead's 'House of Cards'

google-radiohead.jpg

Aside from being the first-ever music video to debut courtesy of your friendly neighborhood search and ad giant, it is also the first video ever to be shot without cameras. Only lasers and scanners were used, which is why Thom Yorke looks kind of like a sonogram.

Watch House of Cards -- better yet, "interact" with it on Google. There's also a making-of video that talks about Geometric Informatics and Velodyne LIDAR, the technology used to capture all the imagery in 3D.

Directed by James Frost of Zoo Films.

by Angela Natividad    Jul-15-08    
Topic: Celebrity, Online, Video



Where Sharp TVs Lack Sex Appeal, They Compensate in Enchanted Cardboard

sharp-life-changing-box.jpg

So you've got a line of HDTVs. Yeah, well, so do all your rivals, and LG stole the promotional bacon with its campy-as-shit Scarlet campaign. How do you compete with the TV that compared itself to a red dress?

If you're Sharp, you'll promote the box.

Check out the Life Changing Box by Lowe Worldwide. Give each icon a poke to get something new out of the square brown wonder. The site loads slow as hell, but the results are, I don't know, educational. (Click on the beaker for a cartoon about the birth of LCD. Niftaaay.)

more »

by Angela Natividad    Jul-15-08    
Topic: Brands, Campaigns, Good, Online



Gary the Puppet Travels the 'Net with Help from a Magical Rolodex

gary-the-puppet.jpg

Watch while a refugee from the Sesame Street prop chest gets zapped into the offices of Next Net Networks, Tumblr, Gawker, College Humor and CBS Interactive. The story's moral involves throwing saucy parties and engaging users with authentic videos, but this line is priceless:

"I knew I shouldn't have left out that magical Rolodex. The power of our connections is just way too strong."

Put together for Media Kitchen and Venture Day. Kinda brings Puppet Agency to mind, except that was funnier. I'm sure all those internet companies got a buzz out of seeing themselves on video, though.

by Angela Natividad    Jul-15-08    
Topic: Agencies, Online



Federated Media Packs Banner With Features And It Works

federated_banner.jpg

Here's an ad banner that packs a lot into a small space. In tandem with the promotion of green energy site ReGeneration and it's tie in with the Dell Graffiti Facebook contest, Federated Media created an ad unit that incorporates a video player which shows the winning designs, rotating headlines from the ReGeneration site and a "more" button which delivers a slide up menu with options to share, subscribe, embed or download.

It's a lot of functionality built into one banner but it works very nicely. After one of the design videos plays, the viewer is presented with thumbnails of the other winners which, if clicked, will play within the banner.

by Steve Hall    Jul-14-08    
Topic: Online



'Embrace Your Grace': It's Bad, Just Not the Bad it Hoped to Be

saving-grace-season-2.jpg

TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.

From the pressie: Embrace Your Grace "[puts] a frank, edgy spin on the typical online community experience ... women can tap into their unfiltered, unapologetic, inner bad girl."

If any woman is ever misguided enough to think her unfiltered, unapologetic, inner sociopath bad girl can be sated with blogs and online videos, she probably won't turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.

She'll go to Suicide Girls.

more »

by Angela Natividad    Jul-11-08    
Topic: Bad, Online, Promotions, Television



Jim Beam, Robby Gordon Help Keep Wrigley Field Unbranded

wrigley_robbyhood_inset.jpg

Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?

more »

by Steve Hall    Jul-11-08    
Topic: Brands, Online, Sponsorship



Vivienne Tam Gets Into Nuddies to Serve Whims of Would-Be Fashionistas

vivienne-tam-in-nuddies.jpg

Vivienne Tam and fashionista/paper doll site Stardoll have partnered to bring virtual couture to a seething throng of 9-17-year-old girls. (17? Really?)

Feening to put some clothes on her? Go yonder. There are plenty of options but I personally dig the bouffant-and-knee-high look. It's daring.

by Angela Natividad    Jul-11-08    
Topic: Celebrity, Good, Online, Strange



Stamp Out Fun Where It Lives -- Right in the Pancreas! Or the Liver.

nolaf-whoopie.jpg

Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.

NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.

more »

by Angela Natividad    Jul-10-08    
Topic: Brands, Campaigns, Good, Online



Playboy Capitalizes on Boing Boing Frenzy With Hot Blogger Contest

amanda_congdon_876.jpg

So in reaction to that stupid move Boing Boing pulled deleting content published on the site by Violet Blue, Playboy thought they'd cash in on the media frenzy by hosting a hottest blogger contest including, of course, Violet Blue herself and Boing Boing's Xeni Jardin among others.

Ariel Waldman, who, herself, was nominated a list of the Top 20 Bloggers We Want To See In Bikinis, points us to the contest in which Sometimes Daily hottie Amanda Congdon battles it out with Tekzilla cutie Veronica Belmont, dirty joke lover Julie Alexandria, video blogging cutie Brigitte Dale, Pop17 babe Sarah Austin, CNET Loaded's beauty Natali Del Conte and...Holy Mad Men boobs!...Business Week's Sarah Lacy of the famed SXSW interview debacle with Facebook's Mark Zuckerberg.

Yes, people, In our world, this is what matters. The hotness quotient. The hotter you are, the more likely you are to succeed in life. OK, so maybe that;s not entirely true but what fun would a list of the top ten bloggers ranked by the number of hard-to-spell, SAT-like words be?

by Steve Hall    Jul-10-08    
Topic: Brands, Good, Online, Promotions, Racy










Featured FREE Resource: