Gary the Puppet Travels the 'Net with Help from a Magical Rolodex

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Watch while a refugee from the Sesame Street prop chest gets zapped into the offices of Next Net Networks, Tumblr, Gawker, College Humor and CBS Interactive. The story's moral involves throwing saucy parties and engaging users with authentic videos, but this line is priceless:

"I knew I shouldn't have left out that magical Rolodex. The power of our connections is just way too strong."

Put together for Media Kitchen and Venture Day. Kinda brings Puppet Agency to mind, except that was funnier. I'm sure all those internet companies got a buzz out of seeing themselves on video, though.

by Angela Natividad    Jul-15-08    
Topic: Agencies, Online



Federated Media Packs Banner With Features And It Works

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Here's an ad banner that packs a lot into a small space. In tandem with the promotion of green energy site ReGeneration and it's tie in with the Dell Graffiti Facebook contest, Federated Media created an ad unit that incorporates a video player which shows the winning designs, rotating headlines from the ReGeneration site and a "more" button which delivers a slide up menu with options to share, subscribe, embed or download.

It's a lot of functionality built into one banner but it works very nicely. After one of the design videos plays, the viewer is presented with thumbnails of the other winners which, if clicked, will play within the banner.

by Steve Hall    Jul-14-08    
Topic: Online



'Embrace Your Grace': It's Bad, Just Not the Bad it Hoped to Be

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TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.

From the pressie: Embrace Your Grace "[puts] a frank, edgy spin on the typical online community experience ... women can tap into their unfiltered, unapologetic, inner bad girl."

If any woman is ever misguided enough to think her unfiltered, unapologetic, inner sociopath bad girl can be sated with blogs and online videos, she probably won't turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.

She'll go to Suicide Girls.

more »

by Angela Natividad    Jul-11-08    
Topic: Bad, Online, Promotions, Television



Jim Beam, Robby Gordon Help Keep Wrigley Field Unbranded

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Jim Bean, and its "The Stuff Inside" campaign, have partnered with NASCAR Sprint Cup Series driver and owner Robby Gordon to save Chicago's Wrigley Field from being corporatized like every other stupid-sounding stadium in America. Seriously. How for a hundred years did stadiums survive without brand having to plaster their names all over them? Oh yea...those greedy agents and professional athletes are getting paid such obscene amounts of money someone has to pay for it. Why not a willing brand?

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by Steve Hall    Jul-11-08    
Topic: Brands, Online, Sponsorship



Vivienne Tam Gets Into Nuddies to Serve Whims of Would-Be Fashionistas

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Vivienne Tam and fashionista/paper doll site Stardoll have partnered to bring virtual couture to a seething throng of 9-17-year-old girls. (17? Really?)

Feening to put some clothes on her? Go yonder. There are plenty of options but I personally dig the bouffant-and-knee-high look. It's daring.

by Angela Natividad    Jul-11-08    
Topic: Celebrity, Good, Online, Strange



Stamp Out Fun Where It Lives -- Right in the Pancreas! Or the Liver.

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Roller skates + ethnic noisemakers = Extreme Clothing Volatility. That's one life lesson I learned at NOLAF (the National Organization for Legislation against Fun), our latest source of advertainment.

NOLAF may sound cheesy and unoriginal (HANDTOSS, anyone?), but it works perfectly as an undemanding time-waster. Here are five reasons why.

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by Angela Natividad    Jul-10-08    
Topic: Brands, Campaigns, Good, Online



Playboy Capitalizes on Boing Boing Frenzy With Hot Blogger Contest

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So in reaction to that stupid move Boing Boing pulled deleting content published on the site by Violet Blue, Playboy thought they'd cash in on the media frenzy by hosting a hottest blogger contest including, of course, Violet Blue herself and Boing Boing's Xeni Jardin among others.

Ariel Waldman, who, herself, was nominated a list of the Top 20 Bloggers We Want To See In Bikinis, points us to the contest in which Sometimes Daily hottie Amanda Congdon battles it out with Tekzilla cutie Veronica Belmont, dirty joke lover Julie Alexandria, video blogging cutie Brigitte Dale, Pop17 babe Sarah Austin, CNET Loaded's beauty Natali Del Conte and...Holy Mad Men boobs!...Business Week's Sarah Lacy of the famed SXSW interview debacle with Facebook's Mark Zuckerberg.

Yes, people, In our world, this is what matters. The hotness quotient. The hotter you are, the more likely you are to succeed in life. OK, so maybe that;s not entirely true but what fun would a list of the top ten bloggers ranked by the number of hard-to-spell, SAT-like words be?

by Steve Hall    Jul-10-08    
Topic: Brands, Good, Online, Promotions, Racy



Hey, Kids! Fight Smoking with Sampled Beats.

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Fans of the irony-soaked music from the Sunny Side of Truth campaign can now mash them up, courtesy of a new Truth project called "ReMix."

Actual DJs and artists on the spin include Cobra Starship, Diplo, DJ Kaskade, Mix Master MIke and DJ Sega. Users can share tracks via mobile and download a complete album from the link above. So go do that, because you know you love yourself some free shit.

by Angela Natividad    Jul-10-08    
Topic: Cause, Good, Online



University Of Phoenix Allies Itself to Bloggers

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Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.

I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.

more »

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Good, Online, Packaging



Twitter, Twitter, Twitter!

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Word has it Twitter might buy Summize, a really useful Twitter search tool.

And despite a higher number of outages in the past coupla weeks, visits to Twitter nonetheless grew 500 percent for the week ending July 5 compared to the same time last year, says Hitwise.

Plurk and FriendFeed continue to fight the good fight, but they're swimming uphill against the microblogging first-to-marketer: Twitter beats both with 12 and 24 times higher traffic, respectively -- yeah, even if their services are more reliable in terms of up-time.

If Friendster's watching right now, it's probably sighing, "I remember when I was the prettiest girl at the party." Yeah, things change fast.

by Angela Natividad    Jul- 9-08    
Topic: Online, Research








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