Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
You will smirk until the last Peanuty-tense moment.
- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.
- Obama rawks -- online, at least, but also literally (with help from PhotoShop).
- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)
- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.
- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!
- AOL snags an ex-Googler to head Bebo Europe.
With a bitty boost from Digitas, the Holiday Inn Express launched the second season of The Smart Show, a semi-dorky, sponsor-heavy web series about business travel.
The site went live today. In the debut episode, host Henry Dittman -- who looks like an early Bob Saget -- asks strangers what their dream job would be. Then he reveals Condy Rice's fantasy calling, and in a random turn of events proceeds to sell us on the merits of virtual personal assistants with DSL lips.
Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
A handy-dandy rule of thumb: avoid using a service whose name sounds exactly like "Fees!" (exclamation included).
PFEEZ! is a site that publishes "creative" photographs of stuff people are selling on Ebay. The lunatic at left, par exemple, is selling a very old Swiss 20-franc piece.
The site positions itself as "a totally bizarre photo/videoblog" that helps sellers "catch people's attention on curent Ebay sales (for FREE)."
If you're a seller on Ebay, you'll need all the help you can get. Guffaw.
Seeking distraction? Practice your competitive discus-throwing skills on Discus Champion, a game Tamba made for King Solomon's Casino, which is kinda funny because until I realized the discus was actually a head-sized poker chip, I thought this was a really lame promotion for Ultimate Frisbee.
For some odd reason I thought the ad at left, which appeared in my Facebook, was offering me young adults with straight teeth.
The website isn't much clearer. (That is, if you can manage to ignore the glowing "Invisalign" logo at right.) Just spell it out, guys: we've got braces, get 'em while they're hot.
Quick backstory: Boing Boing removes all mention of sex columnist Violet Blue from its records. The news comes out, all hell breaks loose, Boing Boing talks back, but fans are unimpressed. Soooo...
Yesterday Boing Boing held a conference call with Xeni Jardin, David Pescovitz, Joel Johnson, John Battelle of Federated Media, and The LA Times.
Apparently they talked for over an hour. Here's parts one and two of the convo.
The short and sweet: Xeni Jardin takes the blame for removing the posts. She also shares a little family history -- and I'm wishin' she didn't, because it feels like a cop-out (here's a little inside-shit for all the inside-shit you're not getting!). Then the Boingers talk "editorial autonomy," John Battelle puts Boing Boing's growth spurt in perspective, everyone discusses the philosophy of "site" and "content" ownership, and nobody says sorry. The end.
PS. For a directory of "formerly wonderful things" that included Violet Blue and were whipped off Boing Boing, check out VioletBlueVioletBlue.net (via those naughty naughty gossips at ValleyWag).
Somebody didn't think this one through.
This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."
I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."
"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.