Hey, Kids! Fight Smoking with Sampled Beats.

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Fans of the irony-soaked music from the Sunny Side of Truth campaign can now mash them up, courtesy of a new Truth project called "ReMix."

Actual DJs and artists on the spin include Cobra Starship, Diplo, DJ Kaskade, Mix Master MIke and DJ Sega. Users can share tracks via mobile and download a complete album from the link above. So go do that, because you know you love yourself some free shit.

by Angela Natividad    Jul-10-08    
Topic: Cause, Good, Online



University Of Phoenix Allies Itself to Bloggers

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Awhile ago, The Economist published an article about digital nomads, a growing class of workers that aren't anchored to an office. (Typically they're anchored to wi-fi, possibly the cruelest micro-manager of all.) People like this now constitute 30 percent of the US workforce.

I don't think most people think all-online professions are very realistic ("Clearly she's a trustafarian!"), so articles like The Economist's are a big step toward legitimizing them to pinstriped peers and bummed-out parents.

more »

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Good, Online, Packaging



Twitter, Twitter, Twitter!

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Word has it Twitter might buy Summize, a really useful Twitter search tool.

And despite a higher number of outages in the past coupla weeks, visits to Twitter nonetheless grew 500 percent for the week ending July 5 compared to the same time last year, says Hitwise.

Plurk and FriendFeed continue to fight the good fight, but they're swimming uphill against the microblogging first-to-marketer: Twitter beats both with 12 and 24 times higher traffic, respectively -- yeah, even if their services are more reliable in terms of up-time.

If Friendster's watching right now, it's probably sighing, "I remember when I was the prettiest girl at the party." Yeah, things change fast.

by Angela Natividad    Jul- 9-08    
Topic: Online, Research



Dove Slaughters a Perfectly Good Queen and Bowie Song

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Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.

The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"

by Angela Natividad    Jul- 9-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television



'Goodfellas,' 'Peanuts' Used to Promote...

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Goodfellas Peanuts!

You will smirk until the last Peanuty-tense moment.

by Angela Natividad    Jul- 8-08    
Topic: Brands, Commercials, Good, Online, Trends and Culture, Video



Tila Channels Wordsworth, Obama Goes on Tour, 'I Love Money' Strips Down, Google Irks Babies

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- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.

- Obama rawks -- online, at least, but also literally (with help from PhotoShop).

- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)

- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.

- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!

- AOL snags an ex-Googler to head Bebo Europe.

by Angela Natividad    Jul- 8-08    
Topic: Bad, Celebrity, Commercials, Online, Political, Spoofs, Television



'Smart Show' Returns for a Second Season

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With a bitty boost from Digitas, the Holiday Inn Express launched the second season of The Smart Show, a semi-dorky, sponsor-heavy web series about business travel.

The site went live today. In the debut episode, host Henry Dittman -- who looks like an early Bob Saget -- asks strangers what their dream job would be. Then he reveals Condy Rice's fantasy calling, and in a random turn of events proceeds to sell us on the merits of virtual personal assistants with DSL lips.

more »

by Angela Natividad    Jul- 8-08    
Topic: Online, Sponsorship



Ogilvy -- er, Lenovo -- Blogs and Tweets the Summer Olympics

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Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:

Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.

more »

by Angela Natividad    Jul- 7-08    
Topic: Campaigns, Events, Online, Social, Sponsorship



PFEEZ! Counters Ebay FEES! with Free Promotion

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A handy-dandy rule of thumb: avoid using a service whose name sounds exactly like "Fees!" (exclamation included).

PFEEZ! is a site that publishes "creative" photographs of stuff people are selling on Ebay. The lunatic at left, par exemple, is selling a very old Swiss 20-franc piece.

The site positions itself as "a totally bizarre photo/videoblog" that helps sellers "catch people's attention on curent Ebay sales (for FREE)."

If you're a seller on Ebay, you'll need all the help you can get. Guffaw.

by Angela Natividad    Jul- 7-08    
Topic: Online, Promotions, Strange



Heave Poker Chip! Win PRIZES!

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Seeking distraction? Practice your competitive discus-throwing skills on Discus Champion, a game Tamba made for King Solomon's Casino, which is kinda funny because until I realized the discus was actually a head-sized poker chip, I thought this was a really lame promotion for Ultimate Frisbee.

by Angela Natividad    Jul- 7-08    
Topic: Games, Online, Promotions










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