Just Another Orthodontics Ad, Taken for a Pimp

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For some odd reason I thought the ad at left, which appeared in my Facebook, was offering me young adults with straight teeth.

The website isn't much clearer. (That is, if you can manage to ignore the glowing "Invisalign" logo at right.) Just spell it out, guys: we've got braces, get 'em while they're hot.

by Angela Natividad    Jul- 5-08    
Topic: Online, Strange



Xeni Jardin Takes the Heat on Boing Boing Conference Call

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Quick backstory: Boing Boing removes all mention of sex columnist Violet Blue from its records. The news comes out, all hell breaks loose, Boing Boing talks back, but fans are unimpressed. Soooo...

Yesterday Boing Boing held a conference call with Xeni Jardin, David Pescovitz, Joel Johnson, John Battelle of Federated Media, and The LA Times.

Apparently they talked for over an hour. Here's parts one and two of the convo.

The short and sweet: Xeni Jardin takes the blame for removing the posts. She also shares a little family history -- and I'm wishin' she didn't, because it feels like a cop-out (here's a little inside-shit for all the inside-shit you're not getting!). Then the Boingers talk "editorial autonomy," John Battelle puts Boing Boing's growth spurt in perspective, everyone discusses the philosophy of "site" and "content" ownership, and nobody says sorry. The end.

PS. For a directory of "formerly wonderful things" that included Violet Blue and were whipped off Boing Boing, check out VioletBlueVioletBlue.net (via those naughty naughty gossips at ValleyWag).

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by Angela Natividad    Jul- 3-08    
Topic: Online



Coors Could Use a Little Help with that Zany 'Interactive' Concept

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Somebody didn't think this one through.

This banner ad for Coors Light first attracted me with its weird copy: "GRAB A COLD ONE. When the mountains turn blue, it's as cold as the Rockies."

I was like, what?! And then I noticed some other text: "COLD ACTIVATED BOTTLE."

"Awesome!" I said. "I can frost this Coors!" So I started clicking all over the ad to make with the frosting.

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by Angela Natividad    Jul- 3-08    
Topic: Bad, Brands, Campaigns, Online



Nike Soccer Releases Ad-Infused Video Widget

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Eyeblaster, AKQA and Mindblaster put their wands together to create a video widget for Nike Football Soccer. It spans 10 countries and is supposedly one of the largest video widget campaigns EVAR. (The PR guy called it "revolutionizing.")

See widget here. Basically it streams a selection of Nike ads: watch 'em one after the other, or browse from a playlist. There are also embed options for social networks.

I'm not convinced anyone wants a video widget pre-loaded with Nike soccer spots, but given that it starts with "The Next Level" by Guy Ritchie -- which makes my brain throb -- I'm glad it default-launches on mute. Way to go, Eyeblaster.

But really, the idea behind widget technology is engaging people without them having to leave the website they're on. AKQA, couldn't you have snuck in a soccer game or some shoe-customizing awesomeness?

by Angela Natividad    Jul- 3-08    
Topic: Brands, Campaigns, Commercials, Online, Strange



The Social Path Takes Buzzwords, Superiority and Hype Out of Social Media

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David Griner of AdFreak fame has convinced his agency, Luckie & Co, to launch The Social Path. It's a clean, uncomplicated and sane place for learning about social media.

The blog went live Sunday. I don't want to gush much, but I spent most of the last half-hour reading the entries. If you're looking for rants or hype-ridden miracles, you will probably be disappointed.

What it will do is simplify topics that have become extremely noisy. And then it will walk you through them while clasping your hand -- not as an "expert," but as a person learning alongside you.

For a sense of what I mean, read his second entry, Five Myths of Social Media. It's a great place to get started.

by Angela Natividad    Jul- 2-08    
Topic: Agencies, Good, Online, Opinion, Social



Santa Has a Social Network! On Ning!

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Gone are the days when earnest, slightly manipulative letters to the North Pole get lost in the USPS ether. Now you can join Santa's social network and hit him up whenever.

He even has a blog!

That's sweet and stuff, but the Santa I remember -- the one from Miracle on 34th St. -- wouldn't be sending repeated emails asking me to join "Santa live now." There's something freaky and subservient-chickenish about that.

by Angela Natividad    Jul- 2-08    
Topic: Online, Strange



Why Go the Long Way? Take the Career Path Express.

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If you happen to be a "..." seeking "...?", you're in luck! NYU's Career Path Express has your number.

The Career Path Express is a co-branded program between NYU and NavAgility, which I guess helps full-time students or people with families get back on the fast track to DoctorLawyerville.

by Angela Natividad    Jul- 2-08    
Topic: Campaigns, Online, Strange



FailWhale Has a Fan Club, AND He Gets the Girl

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If you can't fix what's broken, make it a golden calf.

In futile retaliation against users that are defecting in frustration, die-hard Twitter fans erected a site dedicated to FailWhale, the bird-borne character that appears whenever Twitter tanks.

Buy merch, add FailWhale on Twitter or join his Facebook group. Get this: the group is marked "consumer product."

When did failure become a commodity?

In response to the madness, Yiying Lu, the original designer of FailWhale, created Eve Whale. The dreamy FailWhale love interest blows little birds out of her air hole.

by Angela Natividad    Jul- 2-08    
Topic: Online, Strange, Trends and Culture



Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Philly Does Single-Stream Recycling. Oh Boy

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Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.

Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.

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by Angela Natividad    Jul- 2-08    
Topic: Cause, Online, Outdoor










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