Rumors of Polar Bears' Deadliness Are Grossly Exaggerated

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The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.

I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.

Firstborn assisted with the digital components of the campaign.

by Angela Natividad    Jul- 1-08    
Topic: Cause, Commercials, Online, Television



Th1ng Saves London, Flash Searched, Millennials Charge, FailWhale Merched

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- Th1ng was chosen to whore "London's outstanding cultural and business successes" and "its film industry and talent" for the London 2012 Olympic Games. Sounds like hard times in the Mother Country.

- With the launch of Facecard, edo teaches Millennials how to confuse money with plastic. I wish I'd had a self-interested big brother who cared enough to teach me how to charge. Oh wait, I did: Wells Fargo.

more »

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Online, Outdoor, Packaging



Hard Abs Go Soft, Bowflex Powers On

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Earlier today I happened across this testosterone-tacular Bowflex Revolution pop-up.

I can't believe Bowflex is still around! There are so few women that would actually go for Mr. Oily Abs -- but the sight of a perennial Bowflex man turns any guy I'm with into a socially inept troglodyte.

My dad, once a self-proclaimed man of steel, used to watch Bowflex infomercials late at night and go, "When I'm old and retired, you will bring me that machine as a gift."

And because I was five and had no idea how dangerous a delusion could be, I would assent. He's still waiting for one.

by Angela Natividad    Jul- 1-08    
Topic: Online, Strange



The Denver Egotist Has Sure Got a Big Staff.

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"I am the Denver Egotist and I will be back on Monday ... maybe Tuesday, Wednesday and Thursday. It depends on when I wanna kick yer ass."

In an email titled "We're coming out," the Denver Egotist sent us the above video, which reveals its identity, or at least the way it wants to be seen. Definitely less disappointing than that one time KISS removed its makeup.

AgencySpy, another site that does does the "we are everyone and everywhere and nowhere -- bwahahaa!" thing, dug it.

by Angela Natividad    Jul- 1-08    
Topic: Online, Strange, Trends and Culture, Video



Coldwell and Banker Revisit Home Affordability

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After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.

But it looks like the dead founders have been busy. 10 videos aired since February?!

See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.

That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Commercials, Online, Television



'Slap Me in the Face and Call Me HAD!'

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It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.

by Angela Natividad    Jun-30-08    
Topic: Good, Online, Spoofs, Trends and Culture



Carvel Ice Cream Advergame Might Get the Kids Grounded

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"Honey, what are you doing in there? You've been on the computer all afternoon."

"Playing CookiePussTeroids!"

".......What was that?"

"Mo-om, I'm saving Cookie Puss from getting a faceful of cone!"

If that's not sufficiently crash-worthy, "CookiePussTeroids" is also spelled wrong.

by Angela Natividad    Jun-27-08    
Topic: Bad, Brands, Games, Online, Promotions, Strange



A-B Ditches Energy Bevs, Sleepers Solicited, IDA Seeks Airwave Rejects

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- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!

- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.

- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.

- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Events, Online, Promotions, Spoofs



Become a Cop -- or Even a Lawyer! -- All with a Flip of that Burger

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Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.

Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.

More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.

by Angela Natividad    Jun-27-08    
Topic: Brands, Commercials, Good, Online, Television



Duracell Salutes the Everyday Obvious

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New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.

I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)

Nice use of the Duracell theme music, though. See:

o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Online, Video










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