Duracell Salutes the Everyday Obvious

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New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.

I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)

Nice use of the Duracell theme music, though. See:

o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Online, Video



MySpace: Movin' On Up, With Love from Cartier

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With help from TEQUILA, Cartier built a MySpace page to showcase its latest collection, "Love by Cartier."

"How far would you go for love?" This question appears across creative and in artist interviews. For a coveted Love bracelet, expect to go pretty far: $1000 or more. Get this: you have to fill out a form to get any pricing information.

Tracks come courtesy of Lou Reed, Grand National and Marion Cotillard, among others. Download 'em at the Cartier Love website. I tried, but didn't like the process. The form is too much work -- Cartier likes everything just so -- and the site controls the download. So I missed the tiny "33%" at the bottom of the screen and closed the browser.

Way to go.

Cartier's MySpace goes live in the US, UK, France, Hong Kong, Japan, Italy, Switzerland, Spain and China. Here's to hoping users feel more passionate about 18k-gold love than they do about credit card debt.

by Angela Natividad    Jun-27-08    
Topic: Brands, Campaigns, Online



Baby, Your Touch Gives Me Melanoma. Oh, Wait. That's Just a Tattoo

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Earlier we explored messages that only appear in photographs. But hey, how about touch-sensitive tattoos or jewelry that interacts with your body?

All part and parcel of Philips' strange and suggestive Design Probes subsite, which experiments with new ways of wedding life to technology.

Though I agree with Thought Gadget when he argues this video doesn't really emphasize the many possibilities of touch-sensitive tats. Naked teens on a fondle-spree? There's a tired idea.

by Angela Natividad    Jun-26-08    
Topic: Online, Strange, Trends and Culture



Wawa Gets Groovy With HoagieFest

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After listening to this jingle and the rest of the tunes over at the Archer Group-created HoagieFest site for convenience store chain Wawa, you absolutely will not be able to get them out of your head. And, after all, isn't that the point? The agency hired jingle writer Parry Gripp to create the songs which are also available as ringtones and, in acknowledgment of the many already existing Wawa loyalist sites, embeddable MySpace and Facebook sound files.

It's all so very....groovy in a sort of squeaky clean way.

by Steve Hall    Jun-26-08    
Topic: Good, Online



Newsflash! New, 100 Percent Approved Work for JCPenney!

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Despite this week's drama over the Saatchi & Saatchi - "created" faux commercial for JCPenney, Grow Interactive, working with Saatchi & Saatchi double assures this new work for the retailer is, yes, APPROVED BY THE CLIENT! Now that that's out of the way, take a look at Rock Your Look, a new website developed as a sort of karaoke contest which awards the winner a trip to the stage at this year's Teen Choice Awards.

more »

by Steve Hall    Jun-26-08    
Topic: Games, Good, Online



It Ain't Police Academy, But the Hijinks Could Cost You Your Soul!

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The three consciously-casual males at left aren't new contenders for The Bachelorette.

They're competitors in Priest Academy, a French web-based reality show brought to you by the humble servants of the Besancon diocese.

A source in France said the premise behind Priest Academy is to encourage more men to become priests because there's apparently a shortage. Adrants reader Olivier Mermet, who sent us the link, exclaimed, "And do you want to know the worst about it? This is F***in' true stuff!!"

Indeed. The first episode, which debuted on June 12, generated 90,000 views.

For more social media fun and games with your immortal homeboy Jesus, check out the Pope blog. And hey, it's never too late to score one of those rad WWJD wristbands.



In an xD RS, Lava Doesn't Even Sizzle

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To promote yet another limited edition vehicle, the xD RS, Scion went all Hot Lava. The subsite -- produced by SolutionSet -- features a bubbling volcano with a gray xD RS in the foreground; an explosion of lava makes it that wild red-orange color we love so much.

I find the bubbling noises comforting. They remind me of this one time we cooked a rabbit alive, invented some nifty rhymes, and put a curse on Bob Dole.

See print variant with vehicle specs. Beyond magazines and the 'net, expect to see "smoking" billboards, and street teams clad in flameproof uniforms, all from the fancy folk at ATTIK.

And while you contemplate getting an xD RS before all 2000 run out, see previous efforts for the limited edition xB Series 5 and Scion tC.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Magazine, Online, Promotions



Lamato Brings Social Networking to...Um...Old People

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Hey, who says social networking is only for 20-somethings? Not Lamato Network which claims to be aimed at people 32-54. In a series of "real world" promotional videos, created by Tribal DDB Toronto, online social networking features such as poking, friending, networking, sharing photos, notifications, giving a hug and more. Sound stupid? It is but don't worry because it's not real. The whole thing is a promotion for Mott's Clamato Ceaser, some kind of Canadian cocktail made from tomato juice, clam juice and vodka. Sound gross? It probably is. But Canadians must like it.

by Steve Hall    Jun-25-08    
Topic: Campaigns, Online, Social, Video



Sprachel Runs For President!

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Here's a fun little webisode thingy. It's for I Can't Believe It's Not Butter and it features brand mascot Spraychel who has now thrown her hat into the ring and is running for President. Oh sure, it's all to sell a few more tubs of fake butter but, wait, you can win money! You can play games! You can take polls! You can get coupons! And, best of all, you can witness her crush her opponent, Maxwell Butterman.

Oh but wait, what would a campiagn be without a Facebook page? Oh but wait again. Where's her Second Life persona? Oops. Sorry. Forgot SL is so 2005.

Story Worldwide are the gurus behind this one.

by Steve Hall    Jun-25-08    
Topic: Brands, Games, Good, Online, Video



ooVoo Wants Your Money -- for a Tea Party Larger than Three, Anyway

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ooVoo, a six-way video conferencing site that most of us used exactly ONCE -- and probably never again -- is converting to a paid model for PCs, according to an email from Deb Wiseman of Crayon.

Users that participated in My ooVoo Day in February get a month of free use. Mac owners, expect to cash in on that glorious month in a year -- which is when Mac joins the paid model.

Options on the ooVoo site now enable Windows users to "purchase ooVoo options." The charge could be per-use, per-person or time-based; Windows users, any insight?

Aaaanywho, Deb's email is below. And if you're in a nostalgic mood, check out the My ooVoo Day commemorative video.

UPDATE: Deb responded to this post with a detailed purchasing plan (see comments). It's a lot to swallow but at a glance it seems to make sense. One cannot live on sponsorships alone.

Three-person video chat will continue to be free, along with "unlimited one-minute video messages" -- the audiovisual version of Twitter.

more »

by Angela Natividad    Jun-24-08    
Topic: Online, Strange, Video










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