Hooray for You: Splashcast Turns Virals into Ad Platforms

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Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.

When users click on the highlighted items, they're exposed to an ad and a link to purchase.

Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.

Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.

by Angela Natividad    Jun-20-08    
Topic: Campaigns, Online, Product Placement



McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped

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- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."

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Breaking News: Agencies Unhappy with Stock Photos

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3/4ths of stock photo buyers surveyed by Photoshelter (399 out of 536 people, mostly art directors and creative directors) feel like they've seen everything stock photo companies have to offer. They also rated availability, quality and diversity of photos "poor to average."

See stats and charts.

In general, people seek images that are natural-looking, believable or candid. Sore spots include the "ethnic people (general lifestyle)," "seniors being active," and "current technology" categories.

Given the constraints (how do you make the contrived look real?), I admire the wherewithal of companies like Corbis or Getty. They sure do try to think of everything. That photo at left? It's called -- wait for it! -- "Bride Talking on Her Cell Phone."

Here's an idea, ad-heads: take your own damn pictures! Or get to know compfight. Intimately.

by Angela Natividad    Jun-19-08    
Topic: Agencies, Online, Research



Foot-Focused Moving Company Sponsors Severed Feet

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When it comes to moving and moving companies, big trucks and cardboard boxes are the sort of imagery that usually come to mind. Severed feet washed ashore on a Canadian island is probably the last bit of imagery to cross one's mind when cogitating that topic. That is, unless you're a moving company called PutYourFeetUp and your ad banner happens, courtesy of oh-so-smart contextual advertising, to appear above a news story about...severed feet washing ashore on a Canadian island.

Thanks to Tom Hespos, who found it on Fark, for sending it in.

by Steve Hall    Jun-19-08    
Topic: Bad, Online, Strange



Uniqlock Scores, Gawker Goes Gorilla, Rio Sees Future, Ludacris Flows Mobile

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- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.

- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.

- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.

- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?

- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.



'Music is' a Fusion of Good Beats, Pretty Sights and Heartstrings

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To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.

The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.

Videos below.

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by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Good, Online, Television, Video



So THAT'S Why the Jack Always Feels Sticky.

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Forget about cows, celebrities and good health. After watching this video for BC Dairy, you will never see poker the same way again.

"I have longed for your heart."

"I have longed for your spade!"

The online video debuted in tangent with Teen Power Team, a TV spot that parodies Team America: World Police and crime-fighting dolls in general. (I dig how there's a token Spanish-speaker. Those saucy Canadians!)

Expect more where those came from. All ads, however random, conclude with the same tidy moral: must drink more milk. Dot com.

And you probably expect this by now, but I'll say it anyway: the website lets you UPLOAD VIDEOS and WIN STUFF.

Put together by Bent Images Labs for DDB Canada in Vancouver and Tribal DDB Canada (for the digital stuff).

by Angela Natividad    Jun-18-08    
Topic: Commercials, Online, Spoofs, Strange, Television



MySpace Redesign Rides Flaming Wings of Batman

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Looks like Batman film The Dark Knight is the sponsor for Phase I of MySpace's redesign, which went live today.

The homepage features a movie trailer, which is thankfully quiet unless you push the volume icon. And things do seem cleaner and faster.

It struck me as funny that under the heading "New to MySpace?" are buttons marked "Take a Tour" and "Latino." I indulged myself and pushed "Latino," and now I can't seem to get my ass back out in English-speaking MySpace. Curse you, AJAX, curse you!

Wait. I sorted it out. Just had to scroll to the bottom of the page and pick a new country. That definitely spiced up my day.

by Angela Natividad    Jun-18-08    
Topic: Online, Sponsorship



Brazil Takes Home Cannes Young Cyber Lion

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Adland tips us to the winners of the Cannes Young Cyber Lions. The site reports, "Gold in the Cyber Lion category goes to Fabiano de Queiroz Silva and Marcela Mariano Dias. Silver goes to Korea and Joong Sik Choi and Seok Jin Shin. Bronze goes to Lithuania and Raimonds Platacis and Märcis Mikelsons." More to follow.

by Steve Hall    Jun-18-08    
Topic: Industry Events, Online



'Get Smart' Whored, Mommy Scolds McCain, Man Conceives Soda, Jack Hits the Track

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- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.

- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.

- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.

- Bun in the oven? Learn how to troubleshoot.

- What a strange way to market a cola. I'm disgusted. But also sold.










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