ooVoo Wants Your Money -- for a Tea Party Larger than Three, Anyway


ooVoo, a six-way video conferencing site that most of us used exactly ONCE -- and probably never again -- is converting to a paid model for PCs, according to an email from Deb Wiseman of Crayon.

Users that participated in My ooVoo Day in February get a month of free use. Mac owners, expect to cash in on that glorious month in a year -- which is when Mac joins the paid model.

Options on the ooVoo site now enable Windows users to "purchase ooVoo options." The charge could be per-use, per-person or time-based; Windows users, any insight?

Aaaanywho, Deb's email is below. And if you're in a nostalgic mood, check out the My ooVoo Day commemorative video.

UPDATE: Deb responded to this post with a detailed purchasing plan (see comments). It's a lot to swallow but at a glance it seems to make sense. One cannot live on sponsorships alone.

Three-person video chat will continue to be free, along with "unlimited one-minute video messages" -- the audiovisual version of Twitter.

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by Angela Natividad    Jun-24-08    
Topic: Online, Strange, Video

Morbid Press Play Capitalizes on George Carlin's Death


Today, not more than a few hours after word of George Carlin's death spread across the internet, this atrocity arrived in the Adrants inbox:

"Today, we learned of the passing of comedy great George Carlin, an unintentional champion of freedom of speech.

Over the years, the discussion of WHAT CAN BE SAID on TV has raised eyebrows, and court gavels. From "period" to "pregnant," how are companies talking to their audiences these days and how has it changed since years before.

An editor at [redacted] is available for commentary on this new media culture, including:

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by Steve Hall    Jun-24-08    
Topic: Magazine, Online, Opinion, Strange, Worst

The Werewolves are Coming ... and They Want that Awesome-Smelling Bucket


Here's to hoping weepy bobby soxers, blood-splattered chicken and scowling Brits get your appetite going. This spoof trailer for pulp film Night Hunger is an (unofficial!) ad ploy for guess-which-fried-chicken-company. (Catch subliminal branding action around 1:25.)

The film was shot by director Ben Whitehouse of RSA Films, the parent company of Little Minx -- the wild and wonderful folks that hope to make film gods out of ad directors. Guffaw.

by Angela Natividad    Jun-23-08    
Topic: Brands, Campaigns, Online, Spoofs, Strange, Video

Armor All Plays Hot or Not with Champion Racecars


Need a brainless diversion? Visit Choose the Champion.

Think fast: two cars pitted against each other. Who wins? Your click makes a winner. Questioning your value? Track your progress. Feeling aggressive? Upload your own car shot. Need a friend? There's a message board, too.

The whole thing is one big fat promotion for Armor All, brought to you by the immortal folks at Clorox.

Coupons available here.

by Angela Natividad    Jun-20-08    
Topic: Brands, Games, Online, Promotions

Hooray for You: Splashcast Turns Virals into Ad Platforms


Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.

When users click on the highlighted items, they're exposed to an ad and a link to purchase.

Splashcast told us the highlighting process is subtle so video viewers don't get irritated, but from what I can tell it's about as subtle as Facebook's photo-tagging feature.

Contact Splashcast directly if this -- and the possible backlash -- is something you want to play around with.

by Angela Natividad    Jun-20-08    
Topic: Campaigns, Online, Product Placement

McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped


- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."

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Breaking News: Agencies Unhappy with Stock Photos


3/4ths of stock photo buyers surveyed by Photoshelter (399 out of 536 people, mostly art directors and creative directors) feel like they've seen everything stock photo companies have to offer. They also rated availability, quality and diversity of photos "poor to average."

See stats and charts.

In general, people seek images that are natural-looking, believable or candid. Sore spots include the "ethnic people (general lifestyle)," "seniors being active," and "current technology" categories.

Given the constraints (how do you make the contrived look real?), I admire the wherewithal of companies like Corbis or Getty. They sure do try to think of everything. That photo at left? It's called -- wait for it! -- "Bride Talking on Her Cell Phone."

Here's an idea, ad-heads: take your own damn pictures! Or get to know compfight. Intimately.

by Angela Natividad    Jun-19-08    
Topic: Agencies, Online, Research

Foot-Focused Moving Company Sponsors Severed Feet


When it comes to moving and moving companies, big trucks and cardboard boxes are the sort of imagery that usually come to mind. Severed feet washed ashore on a Canadian island is probably the last bit of imagery to cross one's mind when cogitating that topic. That is, unless you're a moving company called PutYourFeetUp and your ad banner happens, courtesy of oh-so-smart contextual advertising, to appear above a news story about...severed feet washing ashore on a Canadian island.

Thanks to Tom Hespos, who found it on Fark, for sending it in.

by Steve Hall    Jun-19-08    
Topic: Bad, Online, Strange

Uniqlock Scores, Gawker Goes Gorilla, Rio Sees Future, Ludacris Flows Mobile


- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.

- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.

- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.

- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?

- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.

'Music is' a Fusion of Good Beats, Pretty Sights and Heartstrings


To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.

The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.

Videos below.

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by Angela Natividad    Jun-19-08    
Topic: Brands, Campaigns, Good, Online, Television, Video

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