After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.
But it looks like the dead founders have been busy. 10 videos aired since February?!
See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.
That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.
It's been confirmed: vibrating banners can kill. Because no man is safe where the banner ads dwell -- not even if he's the type of man who confuses J-Lo's lips with Angelina's.
"Honey, what are you doing in there? You've been on the computer all afternoon."
".......What was that?"
"Mo-om, I'm saving Cookie Puss from getting a faceful of cone!"
If that's not sufficiently crash-worthy, "CookiePussTeroids" is also spelled wrong.
- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!
- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.
- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.
- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.
Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.
Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.
More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.
New Media Strategies just debriefed us on Museum of the Obvious, a campaign that showcases obvious inventions.
I dig the virtual museum, but the online videos are way too long. This might be because New Media Strategies believes that "on the internet, speed kills." (Really?)
Nice use of the Duracell theme music, though. See:
o Sliced Bread
o Pre-Charged Rechargeable Batteries (the actual Duracell product!)
o Oven Mitt
o Football Helmet
With help from TEQUILA, Cartier built a MySpace page to showcase its latest collection, "Love by Cartier."
"How far would you go for love?" This question appears across creative and in artist interviews. For a coveted Love bracelet, expect to go pretty far: $1000 or more. Get this: you have to fill out a form to get any pricing information.
Tracks come courtesy of Lou Reed, Grand National and Marion Cotillard, among others. Download 'em at the Cartier Love website. I tried, but didn't like the process. The form is too much work -- Cartier likes everything just so -- and the site controls the download. So I missed the tiny "33%" at the bottom of the screen and closed the browser.
Way to go.
Cartier's MySpace goes live in the US, UK, France, Hong Kong, Japan, Italy, Switzerland, Spain and China. Here's to hoping users feel more passionate about 18k-gold love than they do about credit card debt.
Earlier we explored messages that only appear in photographs. But hey, how about touch-sensitive tattoos or jewelry that interacts with your body?
All part and parcel of Philips' strange and suggestive Design Probes subsite, which experiments with new ways of wedding life to technology.
Though I agree with Thought Gadget when he argues this video doesn't really emphasize the many possibilities of touch-sensitive tats. Naked teens on a fondle-spree? There's a tired idea.
After listening to this jingle and the rest of the tunes over at the Archer Group-created HoagieFest site for convenience store chain Wawa, you absolutely will not be able to get them out of your head. And, after all, isn't that the point? The agency hired jingle writer Parry Gripp to create the songs which are also available as ringtones and, in acknowledgment of the many already existing Wawa loyalist sites, embeddable MySpace and Facebook sound files.
It's all so very....groovy in a sort of squeaky clean way.
Despite this week's drama over the Saatchi & Saatchi - "created" faux commercial for JCPenney, Grow Interactive, working with Saatchi & Saatchi double assures this new work for the retailer is, yes, APPROVED BY THE CLIENT! Now that that's out of the way, take a look at Rock Your Look, a new website developed as a sort of karaoke contest which awards the winner a trip to the stage at this year's Teen Choice Awards.