To promote its all-music TV network, Fuse.tv launched "Music Is," a $15 million ad campaign that taps into emotional connections with music.
The tagline ("Get your music on") is pretty lame but the the videos are good. Haven't seen any bad ones but I'm partial to Soulmates, probably because Lamp Chop died before I could grow out of his show.
Forget about cows, celebrities and good health. After watching this video for BC Dairy, you will never see poker the same way again.
"I have longed for your heart."
"I have longed for your spade!"
The online video debuted in tangent with Teen Power Team, a TV spot that parodies Team America: World Police and crime-fighting dolls in general. (I dig how there's a token Spanish-speaker. Those saucy Canadians!)
Expect more where those came from. All ads, however random, conclude with the same tidy moral: must drink more milk. Dot com.
And you probably expect this by now, but I'll say it anyway: the website lets you UPLOAD VIDEOS and WIN STUFF.
Put together by Bent Images Labs for DDB Canada in Vancouver and Tribal DDB Canada (for the digital stuff).
Looks like Batman film The Dark Knight is the sponsor for Phase I of MySpace's redesign, which went live today.
The homepage features a movie trailer, which is thankfully quiet unless you push the volume icon. And things do seem cleaner and faster.
It struck me as funny that under the heading "New to MySpace?" are buttons marked "Take a Tour" and "Latino." I indulged myself and pushed "Latino," and now I can't seem to get my ass back out in English-speaking MySpace. Curse you, AJAX, curse you!
Wait. I sorted it out. Just had to scroll to the bottom of the page and pick a new country. That definitely spiced up my day.
Adland tips us to the winners of the Cannes Young Cyber Lions. The site reports, "Gold in the Cyber Lion category goes to Fabiano de Queiroz Silva and Marcela Mariano Dias. Silver goes to Korea and Joong Sik Choi and Seok Jin Shin. Bronze goes to Lithuania and Raimonds Platacis and Märcis Mikelsons." More to follow.
- matrixx pulls a fast one: to score coverage for a cross-promotion between Vespa, Subway and Get Smart, it produced a write-up for us. "Please do feel free to use or rewrite the whole thing," the matrixx rep said generously. What a nifty guy. And here we were thinking we had jobs to do.
- David and Goliath put together Jack's Track, a racing game that makes the most of Jack Daniel's NASCAR sponsorship.
- MoveOn says this anti-McCain ad is its most effective ad EVAR. It involves a baby. Meh.
- Bun in the oven? Learn how to troubleshoot.
- What a strange way to market a cola. I'm disgusted. But also sold.
Hoping to recruit film buffs to the Democratic Party, Truth Through Action launched its first indy production, Blue Balled. Where it lacks political depth, it compensates in party-line zeal.
Nice use of the Requiem for a Dream theme music. And we totally caught that nod to The Graduate!
It's a failsafe ploy for fast appeal: No one ever gets tired of the "I'm 19! Tonight's my lucky night!" plotline, right? I'm guessing not; otherwise, Porky's, American Pie and Chico State would be fresh out of relevance.
Crappy jokes aside, we look forward to seeing future stuff from Truth Through Action.
This is sort of weird. Buddy Fetch brings Ask Jeeves to mind, except you're not seeking answers to abstract questions; you're seeking buddies.
The results can be just as amusing, though. We entered "writing, marketing, cats" in the search box. These were our results. But this was probably the top find of the day.
The system scans profiles across social networks, blog sites, Twitter and -- oddly enough -- AIM and Gchat. Results can be skewed by sex, age and webcam/mic access. A short profile of each user is listed, as well as their screen names across different media. (Invasive much?)
At left is a testimonial from the Buddy Fetch homepage that made us burst out laughing. Not sure why. Sometimes soul patches make us do that.
Dashboard Rock, which represents Mazda's attempt to cash in on the popularity of games like Rock Band and Guitar Hero, vibes like Dance, Dance Revolution for your fingers. You can also download 15 songs as you move through the game.
Now here are all the setbacks.
This is awesome!
For client Cedra, Door Number 3/Austin put together Get Your Drug On. It confirms a suspicion we've had for years: that making a drug, or at least the ads for a drug, is as easy as Mad Libs.
Also, gotta love that waiting room music.
Remember those Choose Your Own Adventure books that pretty much let you decide whether you'd die two, or twenty, pages into the story? Visit Twix.com for a grown-man version of the game. You won't get to ride any unicorns, but if you're lucky, you might get to ride something else.
The adventure is called "Get the Girl." The protagonist convinces a girl to come home with him by inviting her over to blog about the media. (That gets me every time.) But there are obstacles! Mull your options over with Twix. (Helpful hint: at the very end, pick "Be honest." You'll dig what happens.)
Accompanying spot: "Oh, blogging! I love blogging!"