Wanna Party? Leave McCain with Mom and Dad

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Hoping to recruit film buffs to the Democratic Party, Truth Through Action launched its first indy production, Blue Balled. Where it lacks political depth, it compensates in party-line zeal.

Nice use of the Requiem for a Dream theme music. And we totally caught that nod to The Graduate!

It's a failsafe ploy for fast appeal: No one ever gets tired of the "I'm 19! Tonight's my lucky night!" plotline, right? I'm guessing not; otherwise, Porky's, American Pie and Chico State would be fresh out of relevance.

Crappy jokes aside, we look forward to seeing future stuff from Truth Through Action.

by Angela Natividad    Jun-17-08    
Topic: Online, Political, Video



BuddyFetch: For People that Just Can't Friend Fast Enough

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This is sort of weird. Buddy Fetch brings Ask Jeeves to mind, except you're not seeking answers to abstract questions; you're seeking buddies.

The results can be just as amusing, though. We entered "writing, marketing, cats" in the search box. These were our results. But this was probably the top find of the day.

The system scans profiles across social networks, blog sites, Twitter and -- oddly enough -- AIM and Gchat. Results can be skewed by sex, age and webcam/mic access. A short profile of each user is listed, as well as their screen names across different media. (Invasive much?)

At left is a testimonial from the Buddy Fetch homepage that made us burst out laughing. Not sure why. Sometimes soul patches make us do that.

by Angela Natividad    Jun-17-08    
Topic: Online, Strange



Dashboard Rock Could Excel a Bit Better at Rocking

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Dashboard Rock, which represents Mazda's attempt to cash in on the popularity of games like Rock Band and Guitar Hero, vibes like Dance, Dance Revolution for your fingers. You can also download 15 songs as you move through the game.

Now here are all the setbacks.

more »

by Angela Natividad    Jun-17-08    
Topic: Bad, Brands, Campaigns, Games, Online, Worst



Enlarged Ego? Patchy Facial Hair? Plain Awkward? Adrantsarax May Be Right for You

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This is awesome!

For client Cedra, Door Number 3/Austin put together Get Your Drug On. It confirms a suspicion we've had for years: that making a drug, or at least the ads for a drug, is as easy as Mad Libs.

Also, gotta love that waiting room music.

by Angela Natividad    Jun-17-08    
Topic: Brands, Campaigns, Good, Online



Twix Tears One Out of the 'Choose Your Own Adventure' Playbook

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Remember those Choose Your Own Adventure books that pretty much let you decide whether you'd die two, or twenty, pages into the story? Visit Twix.com for a grown-man version of the game. You won't get to ride any unicorns, but if you're lucky, you might get to ride something else.

The adventure is called "Get the Girl." The protagonist convinces a girl to come home with him by inviting her over to blog about the media. (That gets me every time.) But there are obstacles! Mull your options over with Twix. (Helpful hint: at the very end, pick "Be honest." You'll dig what happens.)

Accompanying spot: "Oh, blogging! I love blogging!"

by Angela Natividad    Jun-17-08    
Topic: Commercials, Good, Online, Television



Bored, Wealthy and Evil? Have We Got the Distraction for You

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Here's a campaign that could prove useful if you're ever in the Netherlands with more money than you deserve, you gold-digging footballers'-wives, you.

For Miljonair Magazine, Kong/Amsterdam launched the 2008 Swiss-German Phrasebook for Footballers' Wives. A new phrase will be added each day of Euro Cup 2008.

Paris Hilton might find today's phrase handy. But I plan to use yesterday's -- "Excuse me, I thought this was supposed to be a luxury gym?" -- later this afternoon, when all those horrifying children start pouring into the local gym's rubber mat area. Being a bitch in Dutch strikes me as potentially more satisfying than being a bitch in Queens English. (And by Queens, I mean the one in New York.)

by Angela Natividad    Jun-16-08    
Topic: Campaigns, Events, Online, Promotions



Lotus Toilet Paper Absorbs More than Its Fair Share of Moisture

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Check out The Giant by agency Les Ouvriers du Paradis, possibly the most charming bathroom fairy tale ever. You don't have to speak French to infer why Lotus' Just 1 is the toilet paper of choice for mythically large men.

It's so absorbent, you'll only need one sheet! That's the kind of claim that titillates T.P. abusers like me. (I like to yank generously. It's a habit I'm trying to break.)

I want to argue the spot's more logical in the manner of its pitch than Charmin's squeeze-fetish Whipple spots, but that argument fell to pieces when the giant made with the elongated Lotus-fondling.

by Angela Natividad    Jun-16-08    
Topic: Commercials, Good, Online, Television



Starbucks Goes Bananas, Mennen Spiffs, Cusack Talks Dirty Politics, Microsoft Bans 'Gay'

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- Can your manly-man hair pass the caress test?

- If a chaste mermaid won't save Starbucks, maybe frozen bananas will. (Ugh, dude.)

- Some celebrities educate the public on the Burma situation; John Cusack tallies similarities between McCain and Bush. MoveOn, as usual, is helping raise money to get the ad on air.

- Apparently the Copyright Nazis are after more than just pirates these days. In the UK, you can be prosecuted for playing music too loud or playing it for callers on hold without a license. From now on, let's just keep all music secret and see how the record industry fares.

- Baseball and the Tour de France aren't the only sports to disillusion one-time fans; almost half of Advertising Age readers believe the NBA rigs its games. I fondly await the day Canadians lose faith in hockey. Oh wait, many - already - have.

- A Microsoft Xbox Live group banned a player because he used "gay" in his gamer tag, "RichardGaywood." Upon discovering that was the guy's name, they BANNED IT ANYWAY. Microsoft, you charmers, you.

by Angela Natividad    Jun-15-08    
Topic: Brands, Campaigns, Cause, Celebrity, Events, Online, Political



Learn to Distinguish Between Storks. One of Them Isn't Carrying Children

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Some storks bring you babies. But watch out for the one with the glasses; he's got nothing but pickles.

Publicis & Hal Riney/SF is helping to reposition reinvigorate pickle company Vlasic and its 34-year-old stork icon. The stork's personality was modeled off Groucho Marx and appears in current TV ads* as a quirky friend of the family. Vlasic's tagline was also changed to "That's the tastiest crunch I ever heard."

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by Angela Natividad    Jun-13-08    
Topic: Brands, Campaigns, Online, Radio, Strange, Television



MySpace to Redesign. See Mock-Ups Here

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MySpace is redesigning its site, partly to make it more ad-friendly.

It also plans to improve nav, music and internal search, MySpaceTV (expect better embed/sharing options) and profile editing (kinda nifty).

Phase I of the redesign goes live June 18th. One advertiser bought all MySpace's ad real estate for that day. No word on who it is, but expect a major brand or an overhyped movie. (Film promotions for The Incredible Hulk are currently wreaking havoc on the homepage.)

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