Shake Off that Cartoon Crush; Erin Esurance Has a Steady

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Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.

Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.

This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.

by Angela Natividad    May-29-08    
Topic: Campaigns, Commercials, Online, Television



Those Idiots that Apply Makeup While Driving? They're Glam Users.

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I saw this graphic on the Glam Media website today. It was part of a rolling series of images intended to give advertisers a sense of the Glam audience.

Okay, Glam. It's one thing to seduce media folk with deceptive slideshow pictures of models. But a woman putting on makeup while in transit -- and on a moped, no less? (See Vespa mirrors.) That's not just a vapid lifestyle statement; it's stupid and dangerous.

< sarcasm > Way to go, you sassy women's network, you. < / sarcasm >

Fun fact: Glam Media was ranked the #1 online women's network last year.

by Angela Natividad    May-29-08    
Topic: Bad, Online



Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up

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- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.

- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.

- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.

more »



Be Virus Smart: Wear a Condom ... and Maybe Download Norton

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In the style of punters, desktop hijackers and Trojan horses circa 1998, the New Zealand AIDS Foundation is circulating this chain letter-style "viral." (Get it? GET IT?!!!)

The punchline: "Catching a virus is easy. Always use a condom." The page also reminds viewers that World AIDS Day takes place on December 1st.

At the bottom of the screen is one last hat-tip to a dead era (unless you have a MySpace account, in which case you still see stuff like this every day): "Please forward this email to five friends today."

Agency: HooperNagel.

by Angela Natividad    May-28-08    
Topic: Cause, Events, Online



Gay Couple Hopes to Reunite. Go Help.

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Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington's attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.

His campaign is called Reunite this Family. The site comes stock with a picture of the happy couple and their dog (just aching for reproduction on a shirt), as well as a ticker keeping track of how many days they have been apart.

If you haven't already guessed, the big indignant thorn in Coco's side is the government's failure to recognize their marriage under the '96 Defense of Marriage Act. Wanna help them out? Go donate money or write a harsh letter to your Senator.

by Angela Natividad    May-28-08    
Topic: Cause, Online



Deep Focus CEO Auctions Off Experimental Twitter Sponsorship

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Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.

Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.

more »

by Steve Hall    May-28-08    
Topic: Good, Online, Social



In 2083, Tennis Players Will Sport Cups on Their Faces

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For Lacoste's 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.

The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)

See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don't know, Kanye West.

Thanks in:fluencia for the tip.

more »

by Angela Natividad    May-28-08    
Topic: Brands, Campaigns, Online



Got an Opinion? Get a Camera. Now You're in Political Advertising.

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Contributing to the idea that anything the zeitgeist has to say must be useful to The World At Large, SaysMe.tv lets would-be propagandists air political ads on the cheap.

For anywhere between $35 to, I don't know, close to $100, you can air your own ad on a network in your area. (Provided you live in Philly, Raleigh, Indianapolis or Charlotte. But hey! More coming soon!)

The results, oddly enough, are really dull attempts to look like the stuff already on TV. Even promising titles like "You Don't Know Bama" left me with going, "Hmmm. NEXT!"

Come on, zeitgeist. Pull out a rabbit.

by Angela Natividad    May-27-08    
Topic: Online, Political, Trends and Culture



Oh, What Kids Would Write if They Had the Chance

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Trendhunter drew my attention to Tikatok, a social network that enables kids to design their own books. Books can be viewed online and purchased as hardcovers or paperbacks for about $20 apiece. Trendhunter says it "could be a great gift from kids to their parents."

That is, assuming kids only ever produce happy stories. Titles on Tikatok currently include The Food Pyramid that is Alive, The Nervous Basketball Star, A Dark Deep Pipe, and The Ballerina Who Wanted to be Beautiful.

I'm sensing a little melancholy there. (Especially where dark deep pipes get involved.)

It's just a matter of time before books are published bearing not merely titles but retributions waiting to be hashed out when the wee author is college-aged. My bets are on Daddy's Magic Bottle, Why Does Teacher Cry Before Class? and The Little Bully that Could.

by Angela Natividad    May-27-08    
Topic: Online, Publishing



Heroes' Hayden Panettiere Saves Whales With eBay Promotion

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Hayden Panettiere, star of NBC's Heroes and whale lover, has signed an endorsement deal with social site Zude and Shopit to sell clothes and raise money for Save the Whales Again, a Whaleman Foundation and Animal Welfare Institute campaign to "create awareness about the industrial slaughter of whales and dolphins."

The effort is getting added awareness with promotional placement on the homepage of eBay which points to a branded eBay page for Save the Whales Again.

As part of the promotion, an auction is being held to raise money with the winning bid (bidder plus five friends) getting tickets to a celebrity fundraiser held at Eva Longoria's Beso restaurant and a whale watching tour with Hayden in the Channel Islands.

by Steve Hall    May-27-08    
Topic: Cause, Celebrity, Online








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