Blyk Invents a New Name for 'Media Kit'


Blyk, a mobile social network that hopes to one day wake up and be cool amongst 16-to-24-year-olds, has launched a "One Stop Shop for advertisers and agencies."

Don't be fooled by the name; you won't find any drag-and-drop ad placement tools. What you will find is a media kit loaded with promises, case studies and, ooh, promises. Such as:

- Over 100,000 UK 16-24s fully opted-in to receive communications on their mobile phones
- 29% average campaign response rate
- £0.53 average price per response
- Insightful reporting

If "insightful reporting" won you over too, well, go get 'em, tiger.

by Angela Natividad    Jun- 1-08    
Topic: Agencies, Online, Promotions

You Mean Behavioral Targeting Doesn't Make You Go 'Booyah'?


Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?

A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.

by Angela Natividad    Jun- 1-08    
Topic: Online, Promotions, Strange, Video

'Oh My God, I Hate the Spartan Laser!'


After all the accolades that rained down on Halo 3's "Believe" campaign this past awards season, the last thing I wanted to see was yet another monument to the game's mystique. But this spoof about a homicide detective investigating a dead rookie Team Slayer makes "Believe" seem fresh again.

Once again, Halo's universe is brought into the real world. But the quiet sense of awe that surrounded mentions of Masterchief is earnestly mocked, and the reenactment of the rookie's death is priceless. Both a mimicry and a tribute, the piece totally cracks through "Believe's" sobriety.

more »

by Angela Natividad    May-30-08    
Topic: Online, Spoofs, Video

Ever Have a Night Where You Just Fall for Something You Shouldn't?


You've probably seen it a dozen times already, but I'm up late thinking it's awesome how you can watch the whole Indiana Jones movie trailer from right inside an expandable ad. (It's the one at right.)

Rich media is amazing. Well, it can be, anyway.

by Angela Natividad    May-30-08    
Topic: Campaigns, Online

50 Cent Gets Online, Pop-Ups Go Bollywood, Safe Kitty Sex Promoted, and Crocs Trot the Globe


- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.

- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.

- Apparently 50 Cent is social media savvy.

- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.

more »

Shake Off that Cartoon Crush; Erin Esurance Has a Steady


Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.

Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.

This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.

by Angela Natividad    May-29-08    
Topic: Campaigns, Commercials, Online, Television

Those Idiots that Apply Makeup While Driving? They're Glam Users.


I saw this graphic on the Glam Media website today. It was part of a rolling series of images intended to give advertisers a sense of the Glam audience.

Okay, Glam. It's one thing to seduce media folk with deceptive slideshow pictures of models. But a woman putting on makeup while in transit -- and on a moped, no less? (See Vespa mirrors.) That's not just a vapid lifestyle statement; it's stupid and dangerous.

< sarcasm > Way to go, you sassy women's network, you. < / sarcasm >

Fun fact: Glam Media was ranked the #1 online women's network last year.

by Angela Natividad    May-29-08    
Topic: Bad, Online

Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up


- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.

- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.

- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.

more »

Be Virus Smart: Wear a Condom ... and Maybe Download Norton


In the style of punters, desktop hijackers and Trojan horses circa 1998, the New Zealand AIDS Foundation is circulating this chain letter-style "viral." (Get it? GET IT?!!!)

The punchline: "Catching a virus is easy. Always use a condom." The page also reminds viewers that World AIDS Day takes place on December 1st.

At the bottom of the screen is one last hat-tip to a dead era (unless you have a MySpace account, in which case you still see stuff like this every day): "Please forward this email to five friends today."

Agency: HooperNagel.

by Angela Natividad    May-28-08    
Topic: Cause, Events, Online

Gay Couple Hopes to Reunite. Go Help.


Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington's attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.

His campaign is called Reunite this Family. The site comes stock with a picture of the happy couple and their dog (just aching for reproduction on a shirt), as well as a ticker keeping track of how many days they have been apart.

If you haven't already guessed, the big indignant thorn in Coco's side is the government's failure to recognize their marriage under the '96 Defense of Marriage Act. Wanna help them out? Go donate money or write a harsh letter to your Senator.

by Angela Natividad    May-28-08    
Topic: Cause, Online

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