Global Chaos, Gunmetal Violence, Power Ballads Collide in Call of Duty: Modern Warfare 3

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For Call of Duty: Modern Warfare 3, TBWA\Chiat\Day Los Angeles and The Ant Farm produced four geo-specific teasers that reflect strategic Western-World locations, aired in their respective real-world counterparts and elsewhere.

The teasers ran globally offline and online, driving seething viewers who will likely never go to war -- but will fantasise about it anyway -- to watch the NBA Western Conference Finals and Champions Leagues Finals, where the :90 World Premier was aired.

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by Angela Natividad    Jun- 6-11    
Topic: Campaigns, Commercials, Games, Good, Online, Television



Deodorant Makes Multi-Site Journey Across Internet

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You've seen site and page takeovers, right? Choose your own adventure sagas? Cross website integrations? Well, Paris-based Agency H has combined all three and more resulting in a very cool experience they call "surfing telling" for Mennen.

What begins as a video takeover on Dailymotion continues across a multitude of site including Facebook, Pizza Hut, Eurosport, Micromania and various blogs until it circles back to the original branded Dailymotion page. It's an interesting story about the travels of a single stick of deodorant.

Really nice, really engaging work.

by Steve Hall    May-10-11    
Topic: Online



Redhook Gets Its Package Shortened

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Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."

The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

by Steve Hall    May- 6-11    
Topic: Newspaper, Online, Outdoor



DropYourHint Helps People Shop for Mother's Day

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Wait, what? It's Mother's Day again? Yes. It's that time of year again when Dads and kids typically struggle with just what to get for their wives and mothers - and when Mom works on her best "Gee, thanks, I love it" face. But not this year. Mom and online publishing veteran, Marile Borden, saw an opportunity for Moms to be a conduit between the brands and gifts they love, and the people who typically buy for them. The result? DropYourHint.com, a website that helps Mom drop clever hints to her family via email and social media which, of course, helps Dads and kids act on those hints.

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by Steve Hall    Apr-29-11    
Topic: Online



Orlova Investigates, Renegade Rebrands, Hot Ad Chicks Identified

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- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.

- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.

- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!

- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.

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by Steve Hall    Apr-21-11    
Topic: Agencies, Industry Events, Online, Policy, Racy



Corona Rescues Us From New York Cold

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Here we go with yet another YouTube-themed page takeover. This one comes from Buenos Aires agency Woonky for Corona Beer. A link points to what, at first, a video on YouTube. Of course, a quick look at the link tells you right away you're not on YouTube. hen the video ends, the YouTube facade slides away and the viewer is taken to a Carona branded page.

It's not new. It's not innovative. But anytime we can, even for a few seconds, be momentarily whisked away from this freezing cold New York weather, we're all in.

by Steve Hall    Apr-18-11    
Topic: Online



The Naked Truth of Sex Trafficking Revealed

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Calling attention to a certain form of tourism in Ukraine that the country isn't all too pleased is popular within its borders, non-profit group Femen has launched Do You Want Me, a website on which visitors can dig into the seedy side of the country's sex trade.

The site aims to call attention to the notion paying for sex creates a form of slavery. Similar efforts to fight the proliferation of the sex trade have been done by Amnesty International (here, here and here), by Stop the Traffik in London, by The Salvation Army in South Africa and by the Helen Bamber Foundation.

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by Steve Hall    Apr- 4-11    
Topic: Cause, Online, Racy



IAB Gets Stiff With Compliance Guidelines

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Said to enhance buyer control over ad placement and context, the Interactive Advertising Bureau announced the launch of the Ad Network & Exchange Quality Assurance Certification Program consisting of compliance guidelines, procedures and a certification program. Companies that undergo training, conduct an internal audit and assign a compliance officer to maintain the IAB's Quality Assurance Guidelines will receive a compliance seal from the IAB. The seal, which can be placed on the company's website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.

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by Steve Hall    Apr- 4-11    
Topic: Online, Policy



Infographic Explains Demand Media Process

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Ever heard of Demand Media? Apparently, they are an annoying boil on Google's back and the reason the search giant recently altered its algorithms to eliminate content mills that create boatloads of questionable relevant content. In a nutshell, organizations like Demand Media find out what people are searching for and then right articles to match those search queries thereby insuring Demand Media sites glean heavy traffic which can then be monetized through advertising.

Even though Google did make changes to its algorithms, many say it hasn't affected Demand Media at all much to the dismay of those who find the sort of content Demand Media propagates rubbish.

In an attempt to get to the bottom of Demand Media's success, Online MBA created an infographic that illustrates the process Demand Media goes through to create and monetize its content.

by Steve Hall    Mar-29-11    
Topic: Online



Laundered and Orphaned Sock Society Solves Lost Sock Mystery

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The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.

As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.

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by Steve Hall    Mar-23-11    
Topic: Good, Online, Social, Strange, Video










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