Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."
The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.
Wait, what? It's Mother's Day again? Yes. It's that time of year again when Dads and kids typically struggle with just what to get for their wives and mothers - and when Mom works on her best "Gee, thanks, I love it" face. But not this year. Mom and online publishing veteran, Marile Borden, saw an opportunity for Moms to be a conduit between the brands and gifts they love, and the people who typically buy for them. The result? DropYourHint.com, a website that helps Mom drop clever hints to her family via email and social media which, of course, helps Dads and kids act on those hints.
- Marina Orlova examines Spring Fever on a segment of her Too Hot For Words show for Anastasia date.
- Renegade is rebranding as Renegade Communications and will become...wait for it...a 360 degree communications company.
- Swedish drink Festis offers you a chance to win free product if you can unbore grandpa with your webcam antics. Careful, ladies. Too much cleavage or thong could give the guy a heart attack!
- The lawsuit over the quality of its beef against Taco Bell has been dropped but Taco Bell isn't staying quiet.
Here we go with yet another YouTube-themed page takeover. This one comes from Buenos Aires agency Woonky for Corona Beer. A link points to what, at first, a video on YouTube. Of course, a quick look at the link tells you right away you're not on YouTube. hen the video ends, the YouTube facade slides away and the viewer is taken to a Carona branded page.
It's not new. It's not innovative. But anytime we can, even for a few seconds, be momentarily whisked away from this freezing cold New York weather, we're all in.
Calling attention to a certain form of tourism in Ukraine that the country isn't all too pleased is popular within its borders, non-profit group Femen has launched Do You Want Me, a website on which visitors can dig into the seedy side of the country's sex trade.
The site aims to call attention to the notion paying for sex creates a form of slavery. Similar efforts to fight the proliferation of the sex trade have been done by Amnesty International (here, here and here), by Stop the Traffik in London, by The Salvation Army in South Africa and by the Helen Bamber Foundation.
Said to enhance buyer control over ad placement and context, the Interactive Advertising Bureau announced the launch of the Ad Network & Exchange Quality Assurance Certification Program consisting of compliance guidelines, procedures and a certification program. Companies that undergo training, conduct an internal audit and assign a compliance officer to maintain the IAB's Quality Assurance Guidelines will receive a compliance seal from the IAB. The seal, which can be placed on the company's website and marketing materials, certifies that the company is adhering fully to the only industry established criteria as outlined by the QAG, finalized in June 2010.
Ever heard of Demand Media? Apparently, they are an annoying boil on Google's back and the reason the search giant recently altered its algorithms to eliminate content mills that create boatloads of questionable relevant content. In a nutshell, organizations like Demand Media find out what people are searching for and then right articles to match those search queries thereby insuring Demand Media sites glean heavy traffic which can then be monetized through advertising.
Even though Google did make changes to its algorithms, many say it hasn't affected Demand Media at all much to the dismay of those who find the sort of content Demand Media propagates rubbish.
In an attempt to get to the bottom of Demand Media's success, Online MBA created an infographic that illustrates the process Demand Media goes through to create and monetize its content.
The spin cycle of sadness. All we are saying is give socks a chance. I'm the Johnny Appleseed of missing socks. They're like sweaters on your feet. Kumbaya, my socks. If we're not careful, there's going to be a sockpocalypse.
As a follow up to its clever debut video, LBi has launched its second Sock Loss video for GE. The new PSA is for L.O.S.S. (Laundered and Orphaned Sock Society), continue to explore the mystery behind loss socks and why there always seems to be one missing.
The Booth at the End is a 62 episode web series that tests the moral fiber and fortitude of its characters. Xander Berkley stars is the main character and sits at the booth at the end of a diner. People come to him with things they want: a parent with a sick child, a woman who wants to be prettier, a nun who wants to hear God again.
For a price, Berkley can make these desires come true. In exchange for what they want, these individuals must sacrifice their morals and perform tasks they otherwise wouldn't. They may be asked to set off a bomb, rob a bank or kill a child. They then must return to the man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the man never forces anyone to do anything.
Promoting the series is an online game called Can You Kill which requires the player to shoot a person and then explain why they shot the person when they did. Once the mission is complete, the reason can be tweeted or shared on facebook.
Stink Digital is out with new work from Wrangler and the brand's Bluebell and Wrangler spring/summer 2011 collections. The company created two "interactive experiences."
The first is a puzzle which features film moving both forwards and backwards, separated by a user controlled splitscreen. Shot in Palm Springs' Ace Hotel, it features model Tony Ward in the role of a man haunted by visions of his own ghost as he moves through the hotel. The effect is bolstered by a non-linear soundtrack which develops as the journey progresses, and a hazy ghosting effect, done interactively, which appears whenever the user opens up the split screen.
The second effort, for Wrangler's "Worn Across America", is more straightforward with a collection of film set pieces the user can 'scrub' back and forth to distress the appearance of the films themselves....just like Wrangler jeans are distressed. The work is accompanied by a southern rock soundtrack from Hear No Evil.