Deep Focus CEO Auctions Off Experimental Twitter Sponsorship


Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.

Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.

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by Steve Hall    May-28-08    
Topic: Good, Online, Social

In 2083, Tennis Players Will Sport Cups on Their Faces


For Lacoste's 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.

The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)

See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don't know, Kanye West.

Thanks in:fluencia for the tip.

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by Angela Natividad    May-28-08    
Topic: Brands, Campaigns, Online

Got an Opinion? Get a Camera. Now You're in Political Advertising.


Contributing to the idea that anything the zeitgeist has to say must be useful to The World At Large, lets would-be propagandists air political ads on the cheap.

For anywhere between $35 to, I don't know, close to $100, you can air your own ad on a network in your area. (Provided you live in Philly, Raleigh, Indianapolis or Charlotte. But hey! More coming soon!)

The results, oddly enough, are really dull attempts to look like the stuff already on TV. Even promising titles like "You Don't Know Bama" left me with going, "Hmmm. NEXT!"

Come on, zeitgeist. Pull out a rabbit.

by Angela Natividad    May-27-08    
Topic: Online, Political, Trends and Culture

Oh, What Kids Would Write if They Had the Chance


Trendhunter drew my attention to Tikatok, a social network that enables kids to design their own books. Books can be viewed online and purchased as hardcovers or paperbacks for about $20 apiece. Trendhunter says it "could be a great gift from kids to their parents."

That is, assuming kids only ever produce happy stories. Titles on Tikatok currently include The Food Pyramid that is Alive, The Nervous Basketball Star, A Dark Deep Pipe, and The Ballerina Who Wanted to be Beautiful.

I'm sensing a little melancholy there. (Especially where dark deep pipes get involved.)

It's just a matter of time before books are published bearing not merely titles but retributions waiting to be hashed out when the wee author is college-aged. My bets are on Daddy's Magic Bottle, Why Does Teacher Cry Before Class? and The Little Bully that Could.

by Angela Natividad    May-27-08    
Topic: Online, Publishing

Heroes' Hayden Panettiere Saves Whales With eBay Promotion


Hayden Panettiere, star of NBC's Heroes and whale lover, has signed an endorsement deal with social site Zude and Shopit to sell clothes and raise money for Save the Whales Again, a Whaleman Foundation and Animal Welfare Institute campaign to "create awareness about the industrial slaughter of whales and dolphins."

The effort is getting added awareness with promotional placement on the homepage of eBay which points to a branded eBay page for Save the Whales Again.

As part of the promotion, an auction is being held to raise money with the winning bid (bidder plus five friends) getting tickets to a celebrity fundraiser held at Eva Longoria's Beso restaurant and a whale watching tour with Hayden in the Channel Islands.

by Steve Hall    May-27-08    
Topic: Cause, Celebrity, Online

Toyota Prank Call Campaign Gets Double the Mileage Out of UGC


In exchange for a little bit of personal information, Toyota Matrix will trick one of your friends into thinking that some nightmare stalker version of you wants to live with them.

But that's not the best part!

Promote this effort in a video ad and turn it in here. If your video goes live on, you could win $2500. And if Toyota decides to use it somewhere else, expect to cash in on up to $60,000, depending where the spot appears.

The campaign is called "Your Other You" -- which I guess is apt, since it's the "dark" you that will be freaking out your friends, and the lame aspirational Ashton Kutcher-wannabe you that will be proliferating the idea on video.

Way to ride the same mule twice, Toyota.

by Angela Natividad    May-26-08    
Topic: Brands, Campaigns, Games, Online

Bad Credit? Girl Wrestlers. OF COURSE!


Hot girl-on-girl arm-wrestling action preaches the gospel of First Premier Bank. Link takes users to where you, yes you, can contribute to the credit crisis.

by Angela Natividad    May-26-08    
Topic: Best, Online

Cold Call Carl Sells Twitter to the Masses


Because why master Twitter yourself when you could pay a consultant $400 per hour?

Via Jetpacks.

by Angela Natividad    May-26-08    
Topic: Good, Online, Spoofs

You, Yes You, Could Be Contributing to Cannibalism


Consider this a warning to those that like to overpromise.

Thanks to Jon N. for the image, which originally came from Voidstate, a very good blog written by a man with triplets.

by Angela Natividad    May-23-08    
Topic: Consumer Created, Online, Product Placement, Spoofs

WeeMees Invite Presidential Candidates into Their Bedrooms!


Right now on WeeWorld, WeeMees can invite Presidential would-bes into their rooms and talk about them. This is something WeeWorld's PR lady calls "fanning the youth vote flames."

Preview the action here and here. (I like the one of Hillary smoking a pipe. Oh, wait. That's a bucket of champagne.)

Obama is currently the most popular in-room addition; McCain, the least.

by Angela Natividad    May-23-08    
Topic: Online, Political

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