Budget Elicits UGC from Budget Travelers ... and Totally Fails to Budget Wisely

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I don't really know what this video's all about, but I'm pretty sure it isn't worth $25,000 in prize money.

By the way, what a completely insane amount of dosh for a UGC contest. I mean seriously, way to piss off your bottom-line guys.

"Hey, chief. Uh, yeah. Not only did Budget not win new car rental customers, but our low-budget 'Travel Budget!' marketing strategy also cost us over 25 grand."

Just because you're not spending $2.5 million on TV doesn't mean you should wipe your ass with the savings.

UPDATE: It turns out the video linked above was made by Budget employees in a deluded effort to encourage more users to enter the contest. How. Very. Sad.

by Angela Natividad    May-23-08    
Topic: Campaigns, Online, Worst



Facebook Loves Itself Some Indiana Jones

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Promotions for Indiana Jones and the Kingdom of the Crystal Skull have hit Facebook with a vengeance.

250,000 free Indiana Jones virtual fedoras sold out on Wednesday and there are all kinds of film tie-ins for popular apps, including "Where I've Been," Flixster and SuperPoke.

I always suspected that no one, however noble, could actually own a whip without abusing it once in awhile. Not even Harrison Ford.

by Angela Natividad    May-23-08    
Topic: Celebrity, Online, Promotions, Sponsorship



Meth Airs Whine Reel, Chevy Laughs at Citroen, Yahoo Extorts for SEO, MoveOn Outs Hitler Lover

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- I thought this Meth Minute video would be a wacky cartoon about abusing methamphetamines. But it was just a reel of complaint calls.

- Oprah's Angel Network and Free the Children have formed the O Ambassadors project, which "encourages young leaders to dream."

- MoveOn wages war against Pastor John Hagee, who said Adolf Hitler was a God-sent hunter of Jews. Hagee is one of McCain's "key backers," and McCain is currently MoveOn's pet project.

- Chevy considers how impractical a dancing car would be.

- Yahoo offers an under-the-table paid program where you provide the description ad copy for the ORGANIC RESULTS of your website. And it'll only cost you TWENTY CENTS per click. This is because Yahoo's spiders might fail to properly process your SEO efforts. Little wonder Jolie O'Dell calls it "frikkin criminal." (We second the motion.)

by Angela Natividad    May-23-08    
Topic: Brands, Online, Political, Strange, Video, Worst



Some Pig Wants You to Bring Out Your Dead

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Oink Ink Radio needs entries for its 11th annual Dead Radio contest.

"Disheartened copywriters are invited to submit their best radio scripts that have been rejected, passed up, and left to collect dust. Oink then treats the winning copywriter to an expense-paid weekend in either New York or Los Angeles, homes to Oink studios."

more »

by Angela Natividad    May-22-08    
Topic: Agencies, Consumer Created, Online, Radio



Economist.com Surrenders to the Web 2.0 Aesthetic

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The quote at left comes from a banner ad for The Ideas People, a "knowledge" campaign meant to school you on the modern pioneers of great ideas while slyly promoting The Economist.

It reads, "No one becomes perfect, but some become great." I thought it was apt in light of the launch of The Economist's fully redesigned homepage.

The current print edition says the designers sought to wed clean usability with informational depth. (In less diplomatic terms, it's another web 2.0 casualty. Think AJAX! Big FONTS! And widget-looking things!)

more »

by Angela Natividad    May-22-08    
Topic: Magazine, Online, Packaging, Publishing



'What Men Need to Know' is for Online Lad Mag. O RLY?

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As promised in frustratingly obtuse video teasers like this one, "What Men Need to Know" unveiled its secret sponsor today.

And it's ...

more »

by Angela Natividad    May-21-08    
Topic: Good, Online, Promotions, Publishing



WeeWorld Starstruck, FWA Theater Goes Live, Vespa Gets Smart, Pole Dancers Feud

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- WeeWorld is holding a celebrity lookalike contest. The WeeMee at left is a Miley Cyrus lookalike. Funny: it's become difficult to recognize her without her blankie.

- What could be more chic than shoving a five-dollar footlong up your headlight? Vespa teams up with Get Smart and Subway.

- Check out the FWA Theater, which went live on Monday. It has a "Hot Advertisements" section that made us recall the fighting days of Firebrand. And then we laughed.

- Registered voter kthustler27 would like Hillary or Obama to buy his vote. He had an eBay auction up, but it's been yanked.

- This has nothing to do with advertising, but watching pole dancers fight just doesn't get old.

by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Online, Promotions, Sponsorship, Video



Bush Won't Help Lenders, Countrywide Demonstrates Why

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Here's a contextual quirk that appeared in Joe Madison's AP news feed. In the video, Bush refuses to support a bill that bails mortgage lenders out of crisis mode. Meanwhile, a contextual ad for Countrywide -- a lender in dire straits -- appears below his torso.

"No closing cost refi. No points. No credit report," the ad promises. Jesus, Countrywide. Is it any wonder Bush wouldn't stick his neck out for you?

In related news, Countrywide recently got ripped in the press when its CEO trashed a hard-up borrower via email. (It was an accident. The borrower was appealing for financial relief, and apparently the flustered Mozilo pushed "reply" instead of "forward.")

What beautiful irony.

by Angela Natividad    May-21-08    
Topic: Bad, Brands, Online



Now You, Too, Can Be in the Business of Propaganda!

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In an ad bluntly called "McCain, Fire Charlie Black," MoveOn tries strong-arming John McCain into dismissing his lobbyist, whose firm allegedly made millions by aiding dictators, terrorists and sundry other villains.

$25 helps get it on the air!

by Angela Natividad    May-21-08    
Topic: Campaigns, Online, Political, Video



Forget the Snack Bars; Want Some Eye Candy with that Cuppa?

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A UK-based Kellogg's Nutri-Grain campaign aspires to bring the office tea trolley back in vogue.

I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling. (So much hotter than his American counterpart, the break room bagel guy.) He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog.

by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online










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