After all the accolades that rained down on Halo 3's "Believe" campaign this past awards season, the last thing I wanted to see was yet another monument to the game's mystique. But this spoof about a homicide detective investigating a dead rookie Team Slayer makes "Believe" seem fresh again.
Once again, Halo's universe is brought into the real world. But the quiet sense of awe that surrounded mentions of Masterchief is earnestly mocked, and the reenactment of the rookie's death is priceless. Both a mimicry and a tribute, the piece totally cracks through "Believe's" sobriety.
You've probably seen it a dozen times already, but I'm up late thinking it's awesome how you can watch the whole Indiana Jones movie trailer from right inside an expandable ad. (It's the one at right.)
Rich media is amazing. Well, it can be, anyway.
- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.
- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.
- Apparently 50 Cent is social media savvy.
- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.
Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.
Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.
This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.
I saw this graphic on the Glam Media website today. It was part of a rolling series of images intended to give advertisers a sense of the Glam audience.
Okay, Glam. It's one thing to seduce media folk with deceptive slideshow pictures of models. But a woman putting on makeup while in transit -- and on a moped, no less? (See Vespa mirrors.) That's not just a vapid lifestyle statement; it's stupid and dangerous.
< sarcasm > Way to go, you sassy women's network, you. < / sarcasm >
Fun fact: Glam Media was ranked the #1 online women's network last year.
- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.
- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.
- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.
In the style of punters, desktop hijackers and Trojan horses circa 1998, the New Zealand AIDS Foundation is circulating this chain letter-style "viral." (Get it? GET IT?!!!)
The punchline: "Catching a virus is easy. Always use a condom." The page also reminds viewers that World AIDS Day takes place on December 1st.
At the bottom of the screen is one last hat-tip to a dead era (unless you have a MySpace account, in which case you still see stuff like this every day): "Please forward this email to five friends today."
Founder Tim Coco of agency COCO+CO has launched a personal campaign to get Washington's attention. Apparently his husband Genesio J. Junior Oliveira, Jr. was deported last year after failing to win legal status.
His campaign is called Reunite this Family. The site comes stock with a picture of the happy couple and their dog (just aching for reproduction on a shirt), as well as a ticker keeping track of how many days they have been apart.
If you haven't already guessed, the big indignant thorn in Coco's side is the government's failure to recognize their marriage under the '96 Defense of Marriage Act. Wanna help them out? Go donate money or write a harsh letter to your Senator.
Deep Focus CEO and avid Twitter user Ian Schafer is, as an experiment, auctioning off sponsorship of his Twitter profile and feed. The sponsorship will consist of a branded background image and the replacement of his icon with an image of the brand's choice.
Shafer has set the starting bid at $400. Let's do some math. $400 for one month. Schafer has 377 followers. He tweets 8-10 times per day. If we assume those days to be weekdays, that's about 200 tweets per month (10 tweets X 20 days). Using old-school metrics, the sponsorship will deliver 3,770 impression per day or 75,400 per month. Matching that to the $400 cost nets a CPM of $5.31.
For Lacoste's 75th anniversary, French agency CRM Company Group imagined what tennis players will look like 75 years from now.
The answer: sort of like RoboCop, except with digital banner ads in their shoes. (RoboCop would never stand for that.)
See movie here. Afterward watch Gestures, the story of Rene Lacoste and the energetic, ardor-rich and glamorous brand* that would one day grace the body of, I don't know, Kanye West.
Thanks in:fluencia for the tip.