Optical Allusions Amuse, Confuse, Promote Non-Existent Site


was probably fun to film but, um, huh? OK, so it's kind of fun but to promote a new phone, the Samsung Soul? Two minutes later, you don't even care what it's for. Oh the not so minor detail the Song site is down doesn't help.

by Steve Hall    May-12-08    
Topic: Bad, Online, Video

Site Helps You Remember What Happened in Vegas


Deep Focus just launched a promotional site for the Cameron Diaz/Ashton Kutcher movie, What Happens in Vegas, called What Happened That Night, which aims to help you remember what you did in Vegas the night before. It's one of those answer a few questions, upload a picture and get a customized, forwardable message in return things.

by Steve Hall    May- 6-08    
Topic: Good, Online

CEO Uses Daughter's Ass on Billboard, Rossellini Has Sex With Bugs


- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.

- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.

- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.

more »

by Steve Hall    May- 6-08    
Topic: Celebrity, Online, Outdoor, Racy, Social, Strange, Tools

Israel's Iturn Creates GPS-Enabled Search Engine


To illustrate the benefits of it GPS device, Israel's Ituran, with help from Shalmor Avnon Amichay/Y&R Tel Aviv, created a GPS-like visual search engine. Using offline GPS technology, Ituran mapped 300 Israeli sites, their relationships to one another and "mapped" it all for easy navigation.

While we can't read a thing on any of he sites, the process seems to work quite well offering up an alternative to the typical way of browsing the web and searching for destinations. This video explains it all.

by Steve Hall    May- 5-08    
Topic: Online

Chuck's Richer than Sin, But He Won't Treat You Like a Dog


I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.

"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)

more »

by Angela Natividad    May- 5-08    
Topic: Brands, Campaigns, Commercials, Online

College of Notre Dame Straps Students to Space Ships!


The College of Notre Dame takes lessons from the surrealists to draw students to its desks -- or, well, "rockets."

Some things are better left to the imagination. Can you imagine how crappy it would have been if Magritte had elaborated on his "not a pipe" concept? "This is not a pipe. It's a funnel! A schoolbus! A sneak-peek into your soul!"

by Angela Natividad    May- 5-08    
Topic: Campaigns, Online

Because Isn't It Time that Gorilla Was Knocked Off Its High Horse?


You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)

Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.

The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.

The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.

by Angela Natividad    May- 5-08    
Topic: Commercials, Industry Events, Online, Television

And Microsoft is Like, 'You Know What? Forget It'


Talk about an emotional roller coaster. Discussions between heads of Microsoft and Yahoo on Saturday concluded with the two companies deciding they don't mesh well after all.

After company insiders divulged Microsoft and Yahoo were in decidedly harmonious merger talks, Steve Ballmer has formally withdrawn his bid. There will be no board ousting and no bid to meet Yahoo's lofty expectations of $37 per share.

more »

by Angela Natividad    May- 4-08    
Topic: Online

Microsoft Gets the Girl After All


And by "the girl" I mean that sassy vixen Yahoo, which has been towing it mercilessly by the nose for the last three months.

All it cost was a few more dollars of dignity. Was that so hard, Big Spender?

My guess is, the indiscriminate flirting drove Steve Ballmer mad with lust.

by Angela Natividad    May- 2-08    
Topic: Brands, Online

Why Would Anyone Jump Through Hoops to 'Experience' Your Ad?


Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.

All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.

You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.

by Angela Natividad    May- 2-08    
Topic: Brands, Campaigns, Online, Sponsorship, Worst

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