Deep Focus just launched a promotional site for the Cameron Diaz/Ashton Kutcher movie, What Happens in Vegas, called What Happened That Night, which aims to help you remember what you did in Vegas the night before. It's one of those answer a few questions, upload a picture and get a customized, forwardable message in return things.
- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.
- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.
- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.
To illustrate the benefits of it GPS device, Israel's Ituran, with help from Shalmor Avnon Amichay/Y&R Tel Aviv, created a GPS-like visual search engine. Using offline GPS technology, Ituran mapped 300 Israeli sites, their relationships to one another and "mapped" it all for easy navigation.
While we can't read a thing on any of he sites, the process seems to work quite well offering up an alternative to the typical way of browsing the web and searching for destinations. This video explains it all.
I spent most of the weekend catching up on Desperate Housewives and Lost on ABC.com. As a result, I got really chummy with Charles Schwab's "Talk to Chuck" campaign.
"Talk to Chuck" brings interpolated rotoscoping -- the process of animating over live action -- to a fresh audience. (Think Waking Life and A Scanner Darkly. All the effects without the substance abuse!)
The College of Notre Dame takes lessons from the surrealists to draw students to its desks -- or, well, "rockets."
Some things are better left to the imagination. Can you imagine how crappy it would have been if Magritte had elaborated on his "not a pipe" concept? "This is not a pipe. It's a funnel! A schoolbus! A sneak-peek into your soul!"
You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.)
Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award.
The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race.
The People's Choice Award winner will be announced this Wednesday on May 7 at One Show.
Talk about an emotional roller coaster. Discussions between heads of Microsoft and Yahoo on Saturday concluded with the two companies deciding they don't mesh well after all.
After company insiders divulged Microsoft and Yahoo were in decidedly harmonious merger talks, Steve Ballmer has formally withdrawn his bid. There will be no board ousting and no bid to meet Yahoo's lofty expectations of $37 per share.
And by "the girl" I mean that sassy vixen Yahoo, which has been towing it mercilessly by the nose for the last three months.
All it cost was a few more dollars of dignity. Was that so hard, Big Spender?
My guess is, the indiscriminate flirting drove Steve Ballmer mad with lust.
Check out this Jack Daniel's racing effort at your own risk. It'll appropriate your screen with its king-sized pop-up, deluge you with laggage and in some cases make you download software you don't want. And you STILL have to enter your birthdate.
All this to learn more about Jack Daniel's sticker-strewn Impala SS? No-bloody-thank-you.
You need either big balls or a life-changing message to force somebody through all this nonsense. And frankly, my life feels roughly the same.
MarketingSherpa has released its 2008 Online Advertising Handbook + Benchmarks report. They sent a copy for us to take a look and it is without doubt the most complete, concise and fact filled piece of hefty online data goodness out there. It's all about planning, designing, executing, and measuring online ad campaigns and has research from a survey with 577 online advertisers.
Dayparting, frequency capping, demographics, online media consumption patterns, spending levels, clickthrough myths, designing the perfect online ad, ad recall, average clickthrough rates, conversion rates, landing page design, online video, gaming, rich media, targeting strategies, contextual and behavioral advertising, online media buying tips. Everything. It's all in there.
The Handbook also includes an advertising eye tracking study conducted with MarketingSherpa's partner, Eyetools which reveals how important online ad placement (position) can be to a campaign's ROI. Get smart. Buy it here. (And, yes, that's an affiliate link and yes we do get a cut of the purchase price.)