Last week, writer Stephen Baker of BusinessWeek wrote a collaborative article with Twitter users. The compilation took several days and generated more than 250 contributions, including quotes and citizen reporting.
The result, "Why Twitter Matters," was published today. (Expect tons of linkbacks to individual tweets, not to mention gratuitous use of "tweet" itself.) Looks like the stream-of-thought community just won a new convert.
Hey, Baker. Think Twitter ex-architect Blaine Cook looks anything like Jesus?
The Max Havelaar Foundation, a coalition of fair trade producers and initiatives worldwide, is using this video to promote fair trade practices.
I'm not really sure what's going on, aside from that a bunch of subversives seem really unhappy with what they're finding at the grocery store.
Alternatively, they could just be looking for buddies to play catch with. Reason #458 to take up Ultimate Frisbee.
- Fast Company loves itself some Alex Bogusky. Enough to compare him to Jesus. No word on whether the author washed his feet with her hair.
- Shelf that silly Microsoft morale video. "It's here and it's hot! Home Depot Solid Gold!"
- To combat the eBay suit, craigslist countersues. Then the nanny found their babas and put them down for a nap.
Having generated reluctant admirers with its "Ugly can be beautiful" campaign in 2005, Crocs now gives us "What a Croc!" -- which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.
See insane screaming man and the pretty pretty princess. The latter is the result of a collabo between Crocs and Jibbitz, self-styled "the official Crocs shoe charm." And you thought those Godforsaken mules couldn't get any uglier.
Thanks AdFreak for bringing "What a Croc!" to our attention.
If it weren't bad enough an army of wannabes copied, unsuccessfully, Alex Tew's very successful Million Dollar Homepage, now there's a dude who wants to spread that filth all over an actual hillside, as in a real-world hillside in Austria.
Thomas Kager, a 34 year old software developer plans to sell both pixels and actual real estate on a 10,0000 meter portion of a hill. As the press release explains, "Kager's idea is to market squares of virtual advertising space on his website to companies and individuals who, after their purchase, will receive one square meter of real outdoor advertising space for a five-year period."
InGrid Home Security recently tapped video site National Banana -- whose online offerings include "Gay 4 Obama" and "Spitzer Call Girl Resigns" -- to help build some saucy new ads.
See the results of the collabo on InGrid. The idea behind the spots is to compare InGrid's sexy "wired" home security with the cumbersome systems of yore. The out-of-touch dad/embarrassed-young-daughter gimmick was not lost on us.
"Hey Adrants! I don't know if you'd be interested or not, but this homebuilder is hip." (Signed "anon.")
An email like the one above is a really good way of guaranteeing we will quietly hate your company even before we're exposed to its creative. Anyway, check out Shapell Matchmaker, a Shapell Homes campaign that pairs people to their ideal corner of suburbia.
See cheesy video. (Was Bruce Campbell busy?) I took the website quiz, which was kind of fun. My perfect match was the Glens in Gilroy.
So not hip.
Adult Swin, those crazy folks who bring us Aqua Teen Hunger Force has teamed with Honda for a T-shirt contest to promote the auto maker's Fit. Dubbed Adult Tees, the contents asks viewers to design t-shirts inspired by Adult Swim. The winner of the contest, which runs from May 12 for seven weeks with the sweepstakes portion from June 30 to July 7.
To promote the contest, Adult Swim will air "Fit is Go" themed on-air promotions and :30's which will encourage people to visit adultswim.com to upload their t-shirt designs and to check out other contestant's submissions. Oh, and Honda branding and videos will be all over the Adult Swim website, natch.
Oddly, as of today, there's no mention of the contest on the website yet.
This was probably fun to film but, um, huh? OK, so it's kind of fun but to promote a new phone, the Samsung Soul? Two minutes later, you don't even care what it's for. Oh the not so minor detail the Song site is down doesn't help.
Deep Focus just launched a promotional site for the Cameron Diaz/Ashton Kutcher movie, What Happens in Vegas, called What Happened That Night, which aims to help you remember what you did in Vegas the night before. It's one of those answer a few questions, upload a picture and get a customized, forwardable message in return things.