Chatterous Gets You Laid, Spoken Word Promotes Healthcare, Starbucks Points Fingers, Acura Sucks Up

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- There's something about spoken word poetry that makes us clench our glutes. You know, like someone about to suffer something unavoidably bad. This spoken word PSA by "MIKE-E" for the American Cancer Society wasn't terrible, but we winced all through it anyway.

- Google Maps, meet GTA IV.

- So Twitter went down for just exactly too long, and in that time frame Jolie O'Dell discovered Chatterous (now in alpha!). It will get you laid.

- New Google killer on the loose. You know what's fun? Googling "Google killer".

- Starbuck's profits fell 28 percent compared to this time last year. Bummer. CEO Schultz says the crappy numbers "reflect the sharp weakening US consumer environment."

- Acura's TSX hopes to endear itself to Millennials by pointing out how we don't sleep. EVER. Printwork by RPA.

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Cause, Magazine, Online, Promotions, Video



'Projectile Dysfunction' Rampant Among Young Male Gamers

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As AdFreak Tim Nudd correctly surmises, this fake medical condition approach from DDB LA which promotes Activision's Enemy Territory: Quake War will resonate perfectly with young boys who, if they aren't thinking about gaming, are thinking about sex. So, an "ailment" such as "projectile dysfuntion" is sure to get a laugh. There's a video and there's a site. Now go have a giggle because yes, even at your age, you still think this stuff is funny.

by Steve Hall    May- 1-08    
Topic: Good, Online, Spoofs, Strange, Video



GoDaddy Diggs, Pix Clicked, Draft/FCB Boxes, Twitter Discussed

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-The boys at Diggnation Live had their way with the GoDaddy Girl last night. Or, rather, she had her way with them.

- PIXSTA, a UK-based company, launched an image-based online ad network which lets people click on various things in an image returning search results based on the object clicked.

- Draft/FCB Italy is moving and they've created a video to celebrate. George Parker doesn't like it but hey, it's better than looking at the faces of all that Draft/FCB ugliness, right? Kidding.

- During my dinner with the American Shelf Life crew in Boston last week, we discussed Twitter and the brands that are getting on board. Hear the good, the bad and the ugly.

more »

by Steve Hall    May- 1-08    
Topic: Agencies, Industry Events, Online, Social



Not That You'd Know But Facebook's MorphMonkey Has Chlamydia

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AdFreak reports The American Social Health Association is using...what else...social media to educate people about the STD Chlamydia with a Facebook application, MorphMonkey. Created by Duval Guillaume, the application, lets people create love children by combining their images with a friend's.

In a bit of reverse nastiness, the campaign's tagline is "spread it to beat it."

more »

by Steve Hall    May- 1-08    
Topic: Games, Online, Opinion, Social, Strange



Imagine if Every Douche Had a Rogue Mustache

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I was probably sold on this video around the time Big Man on Campus went, "Cat gut. She's got more torque than most players can deal with."

The spot, for Wahl Trimmers, was put together by Leo Burnett, Detroit; Caviar Films, Beast Editorial, and Pluto and Milagro Post. If you're wondering why it needed so many supple fingers, you haven't watched it yet. Manipulating the furry rogue required genius.

Funny about Leo Burnett though. Isn't that the agency whose creatives grew 'staches for charity?

by Angela Natividad    May- 1-08    
Topic: Brands, Campaigns, Good, Online, Video



Here's Something to Help You Feel a Brit Different

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To distract from the UK's buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)

Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It's a culture extravaganza.

Bloggers, which are heavily promoted, were recruited for their "Britishness." Content won't be filtered; then again, I haven't seen anything super-racy -- although Henry from London sorta reminds me of Bruce Campbell for Old Spice.

TBWA's TEQUILA\ built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.

by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Good, Online



Google Goes Dotty, Viper Seeks Victims, Buzzd Proves Quieter than We Thought

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- Based in Japan? Imbue your iGoogle page with spirit of cheetah. Via @michaelallison.

- Because moms need $100 jeans too. Tummy tucker? Better still.

- This online effort for Absolut's "In an Absolut World" campaign lets you spy on the prime minister of Australia from four security cameras. Prank call or order him Chinese food. Sometimes he does Tai Chi. By TEQUILA\ Australia.

- The Missouri Lottery invites you to answer the call of Viper. I wouldn't. Well, maybe if I got lotto money for it.

- Buzzd put together a product demo to show off its "killer features." Get this: It HAS NO SOUND. Dude, these days even PowerPoints have sound. Was the brains of your operation out sick?

by Angela Natividad    Apr-30-08    
Topic: Campaigns, Online, Packaging, Promotions



MoveOn: For 100 More Years in Iraq, Vote McCain!

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MoveOn.org is the most promotionally-savvy crowdsourced non-profit. It's candid about its biases. And if it wants a certain outcome, it invests as much energy in being a horror-monger as it does in playing cheerleader.

No secret that the group ain't mad for McCain. Today it's soliciting funds to help air its latest anti-Mac ad, which uses an out-of-context sound bite to suggest a vote for McCain is a vote for 100 more years of Iraqi occupation.

With swings like that, vocal Barack contenders should all be wearing cups.

by Angela Natividad    Apr-30-08    
Topic: Online, Political, Video



Amazon Needs a Nudge with that Newfangled 'Email Marketing' Thing

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Dear Amazon.com Customer,

As someone who purchased video games or music from genres included in the game, you might be interested in our Grand Theft Auto IV music downloads store.

This is part of an email pitch that preceded a GIGANTOR graphic inviting me to "Download music from Grand Theft Auto IV."

more »

by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Online, Promotions



Don't Get Mauled at Random; Do it On Vacation

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Some contextual ad fun: This story, headed "Shark kills man off San Diego County coast" (and since changed), got really cozy with a tourism ad encouraging vacationers to get to know that sassy carnivore better.

South Africa. It's possible. Really, could that tagline be more perfect?

by Angela Natividad    Apr-30-08    
Topic: Bad, Online










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