Amazon Needs a Nudge with that Newfangled 'Email Marketing' Thing

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Dear Amazon.com Customer,

As someone who purchased video games or music from genres included in the game, you might be interested in our Grand Theft Auto IV music downloads store.

This is part of an email pitch that preceded a GIGANTOR graphic inviting me to "Download music from Grand Theft Auto IV."

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by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Online, Promotions



Don't Get Mauled at Random; Do it On Vacation

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Some contextual ad fun: This story, headed "Shark kills man off San Diego County coast" (and since changed), got really cozy with a tourism ad encouraging vacationers to get to know that sassy carnivore better.

South Africa. It's possible. Really, could that tagline be more perfect?

by Angela Natividad    Apr-30-08    
Topic: Bad, Online



Jetblue Improves Flying Experience with Shiny New Euphemism

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To keep wandering eyes from noticing it has stopped being cheap and its service has gotten all gnarly, Jetblue has launched "Happy Jetting" -- a campaign that encourages you to think that when you fly Jetblue, you ain't flyin', baby. You're jetting.

Right now I'm loving how the site, which is supposed to preach the benefits of Jetblue's user friendliness and "jetting" philosophy, hosts jack beyond an error page.

Way to jet, idiots!

by Angela Natividad    Apr-30-08    
Topic: Bad, Brands, Campaigns, Online



Come On, Guy, Everybody Loves a Pun!

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Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...

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by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television



'Cause in the End, What You Really Need is More Nip/Tuck in Your Life

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Nip/Tuck's digital agency Ralph has finally jumped aboard the Facebook app train.

Say hello to The Golden Ratio by FX UK. By calculating facial symmetry, it tells users how close to perfection their faces are. You can also compare statistics with friends and add your results to a beauty parade.

The app uploads photos from your Facebook profile. Pick one and mark the image where you're told.

I've been ruled 50 percent perfect. And now that my self esteem's sufficiently shattered, I'm gonna go call my mom and have a crying jag about neo-feminism and The Lie that was Barbie. Or something.

by Angela Natividad    Apr-30-08    
Topic: Online, Promotions



Shop Bloom and Score Some Olive Oil for that Rash

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Life can be cruel. Here's a simple salve for that one time you:

o Were trapped in an elevator with diarrhea
o Discovered your adult illegitimate child
o Failed to pass for yourself in a lookalike contest (featuring Erik Estrada!)

Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.

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by Angela Natividad    Apr-30-08    
Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video



Prada Auctions, Yelp Yelped, Mo Rocca Talks Money, and Love Grows on Trees

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- Big spenders who can't be bothered to attend a fashion show: Prada wants your business. Click on "Prototypes Auction" at Prada.com to see what's bid-worthy.

- Product packaging can be vastly improved with the addition of Braille.

- Twitter, allegedly the 439th largest social networking site, is deemed niche but influential. (The niche aspect is part of what makes something influential in the first place ... right?)

- Yelp.com released a self-serving documentary to showcase its whole anti-Zagat, down-with-the-homies feel. The mini-doc was fast made mockumentary fodder by the anti-Yelp Elite, which seem to think Yelp's all about hair. No arguments here. And apparently Yelpers find the mock more amusing.

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Bikinied Girl-on-Girl Action Lifts Interest For Vegas Hard Rock Rehab

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If your thing is perfect bodied hotties in tiny black bikinis, frolicking in the tropics (and come on, whose isn't?), you'll love this promotional site for Vegas Hard Rock Hotel's weekend pool party Rehab. The site's got all the usual goodies including a girl-on-girl fight game, a widget to bring the goodness to your own site, poolside concert info and a dose of celebrity.

Hey, it's raining in New York City today so a trip to this site just might put you in a better mood.

by Steve Hall    Apr-29-08    
Topic: Good, Online, Racy



Take Care Down There...Even if You Don't Spew

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Here's
a series of videos from Planned Parenthood that advocate the need to "take care down there." With comical videos that debate the whether or not one must spew in order to pass on a STD, the benefits of masturbation, the importance of communication or how to apply a squirt skirt, Planned Parenthood gets its message across without seeming too heavy handed or overly creepy. OK, well the teacher dude is pretty creepy but he seems to have all the answers.

by Steve Hall    Apr-29-08    
Topic: Good, Online, Video



Children's Hospital Campaign Gets Personal

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The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.

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by Steve Hall    Apr-29-08    
Topic: Commercials, Creative Commentary, Good, Online, Television, Video










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