'OMGWTFBBQ?!' is a Universal Sentiment...

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...And Jagermeister's going for the glory. If in doubt, consider the curly straw action that ends each spot in these anti-Jager commercials. The logic, via Philipp and Keuntje GmbH:

For 6 years now Jagermeister has been positioned as the THE WILD DRINK. So our idea was to show the brand the way it is not, rather than the way it is. To do this, we developed a fictitious product - the exact opposite of Jagermeister: NotJagermeister.

"NotJagermeister." I guess Pixie Love Juice was taken. I only wish I'd been better prepared for the sparkly cock thrust. But that's the thing about zealous penises. They always hit you when you least expect them.

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by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Strange



Alicia Visits Motherland, Fights AIDS, in Documentary Special

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A soft-hued, angelic Alicia Keys appears -- on a first-name basis! -- for Alicia in Africa, a documentary following her efforts with Keep a Child Alive. (Not to be confused with that other video work she does.)

The film is streaming on the official site as well as on Blip.tv, which provided the video player; and on MySpace. (It's a wonder people still bother with that.) You can also download it for free on Spiral Frog.

But let's cut to the chase. KIDS! In AFRICA! With AIDS! Go DONATE.

by Angela Natividad    Apr-23-08    
Topic: Campaigns, Cause, Celebrity, Online, Sponsorship, Video



It's a Daisy Chain of Sensory Delights!

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Okay. We don't make music ourselves, but this iPhone synthesizer is too cool to stand. Wait for the piano sequence around 2:10. Oh, and the song is pretty kick-ass too.

Brought to our attention by Shilo.tv, a team of bicoastal filmmakers, music lovers and artists. We Make it Good serves as its blog and portfolio site, where you can get a taste of neat things Shilo's involved in, like Pretty Titty's We Make It Good mix series, which went out on Obey Giant Records -- another brand we love to the point of hyperventilation -- this year.

Obey Giant was founded by Shepard Fairey, who first caught our eye with his provocative visual mashups of familiar advertising, Communist propaganda and pop and political icons.

by Angela Natividad    Apr-23-08    
Topic: Good, Online, Tools, Trends and Culture, Video



Watching Someone Eat His Feelings? That Never Gets Old.

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It's funny about York Peppermint Patties. They're delish -- but, as with Andes Mints, I never actually ate one unless it came out of a complimentary candy bowl. Who actually buys them for casual snacking purposes?

Anyway, here's a Fark spoof for York. Something about a dude being bummed over his girlfriend, and life being better in black and white. Mainly there's eating and soft, soft whimpering.

by Angela Natividad    Apr-23-08    
Topic: Brands, Online, Spoofs, Strange



McCain Girls Outed, Gnarls Barkley Refurbed, AgencySpy Critiqued, AmEx Does Travel (BETA!!!)

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- The new Honda Accord is so lame that RPA had to use an image of its own creative team, gawking at the car, as part of an outdoor wallscape.

- American Express has launched Members Know, an "insider" travel community that, in trademark AmEx style, manages to be both elitist and bland. Also, there are INSIGHTS. And TAG CLOUDS. And the word BETA.

- Interactive firm ROKKAN redid the Gnarls Barkley site to reflect the duo's dynamism and harmony. (You know, like OutKast, but without Andre's mood swings.) The site includes a pretty awesome pop-up video player. In fact, it's pretty awesome all around.

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Copyranter Beats the Blues, Joins AnimalNewYork

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Less than a week after calling blogging quits unless someone decides to pay him for it, Copyranter got his wish. (Damn. That's some serious range.)

Pop the champagne. Our beloved ranter of copy scored a blogging gig with AnimalNewYork. And since he'll be blogging anyway, he plans to continue updating the Copyranter site (sporadically, he claims, but at this point we know he's full of crap. Expect to see updates FIVE! TIMES!! A DAY!!!).

Probably my favourite comment on his "I'm back!" post so far:

Let the day drinking begin! Seriously this is why we have wakes because sometimes the departed isn't dead after all!

That, and the one about Copyranter being "like the goddamned WHO."

by Angela Natividad    Apr-23-08    
Topic: Good, Online, Opinion



Cause Group Targets Triggers to Tackle Smoking

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They came for the smokers, and I did not speak up because I wasn't a smoker.

They came for the caffeine junkies, and I did not speak up because I drank neither coffee nor tea.

Then they came for sex, and chocolate, and my sluttiest Halloween costume, and there was no one left to speak up for me.

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by Angela Natividad    Apr-23-08    
Topic: Cause, Guerilla, Online



Liberty Mutual Uses Sentimental Camera Eye to Explore Responsibility

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Remember Chicken Soup for the Soul before it got all commercial and had spin-offs for grandparents, moms, kids, and your apathetic father? Imagine if it were audio/visual, and that would get you The Responsibility Project, a series where four RSA directors try interpreting what it means to be responsible. Commissioned by Hill Holliday for Liberty Mutual.

See Mandy and Lester by Lena Beug. You may find it bears a slight resemblance to your childhood -- if you're squinting, and your neighbors were named Kevin and Paul.

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by Angela Natividad    Apr-23-08    
Topic: Brands, Campaigns, Online, Video



But Heineken, I See No Good Here

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Apparently Heineken has started a radio and (cheese-tacular) TV campaign that directs people to a subsite that isn't even up yet. (We tried. Still doesn't work.)

Try your luck at SharetheGood.com. Jetpacks, who seems sort of traumatized by the radio spot, went out of his way to check the Who Is data behind Share the Good (registered to Brian Citron, Associate Brand Manager for Heinie) and see if it works on other browsers (no).

UPDATE, 10:10 EST: The site is up now. And it only took all morning. Good going, guys.

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by Angela Natividad    Apr-23-08    
Topic: Bad, Brands, Online, Radio



Foreheads Branded, Chuck Mocked, Sony Teases, World Orgasmified

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- Score about $10,000 to get a logo tattooed across your forehead. Add another $2000/year to keep it there. Got anything better to do?

- BlackBerry is profiling executive-level users on its website and in print ads. See the interview for Jason Pomeranc who seems kind of like a ... never mind.

- The Wall Street Journal killed Chuck Schwab. Well no, not really, but this WSJ parody site did point out his untimely passing. If Chuck is dead, we don't want to talk to anybody ever again.

- More behind-the-scenes Foam City stuff for Sony. Will you just SHOW US THE AD already?!

- Orgasmify my world? Hell yes! Oh, you meant "organify." Um, awesome.

- The TreeHugger guy said we'd "get a kick/sigh" out of this. We're really just perplexed.

by Angela Natividad    Apr-22-08    
Topic: Campaigns, Cause, Online, Spoofs, Strange








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