The MySpace homepage has been invaded by concurrently-running banner ads for the NBA. Each features two different basketball players whose faces are cut down the middle and mashed together. Each player is repeating the same speech about fear and slowly ... sloooowly ... driving me mad.
The banners drive users to MySpace.com/NBA, which tells you nothing about the ads themselves. Too bad; I actually wanted to know, but not enough to dig through all that other crap.
However douchey you say rich media is, you know in truth that you love those interactive executions. If you could, you'd splatter them across the four edges of Internet so everyone can experience the scope of your cool.
Don't be ashamed; Eyeblaster loves them too. To ensure your life's work will never be forgotten, it launched the Creative Zone: a gallery of Precious Moments in Rich Media.
Heaven help your grandkids if this is the scrapbook you plan to bust out with at teatime.
Volkswagen has broadened its talk show host campaign, featuring Max the talking '64 veedub, with the debut of What the People Want.
The site lets people submit simple yes-or-no polls. When you respond to one, you get to see how many people want what you voted for. Stuff we've learned: 66 percent of the people want free candy and endless sunshine. 93 percent want cars to run on something other than gas. 42 percent want to live forever.
Abusing those who make a living commenting on advertising, the Leo Burnett Brazil campaign that gave us that cockroach on the bottom of a pizza box has been extended to further abuse. By highlighting comments made on a set of fake print ads, the agency extended the campaign adding the tagline, "Advertising needs more doers than talkers." Nice. Kick the shit out of the people you are trying to woo.
It doesn't really matter though because the whole thing is for some shitty ass awards shows called Cannes Young Lions:-)
For the Spitzer in all of us, National Lampoon debuts Whore Diamonds, a Hot or Not-type site that uses the Emperors Club "diamond" rating system to, well, rate whores. Whore Diamonds joins the Drunk University Network.
Most images and videos are strays from Eros-Vegas and Adult Friend Finder. The pressie says the site "will expand into a forum for breaking news and daily biting commentary on the underground world of politics, pop culture, and entertainment."
Two cents from Sam Elhag, head of strategy for Drunk University Network: "We don't feel that only politicians and Emperors Club members should have an exclusive on rating today's generation of working girls. This opens up the process to the masses. Who knows, a 'five diamond' girl to a Spitzer may only be a 'three diamond' to the rest of the world."
- Senior exec Alan Cohen of Interpublic was named US CEO of OMD. Cohen has worked at 20th Century Fox, ABC and NBC.
- Rock stars aren't made. They're mothafuckin' born.
- Here's a Vespa campaign where people's heads are replaced with Vespa S headlights and handlebars. BlotTO gets philosophical about it. And for some reason, we're thinking East London decapitator meets hipster Terminator.
- Think political smear campaigns are bad now? You clearly haven't lived that long. Our favourite: "Millard" is a pussy name. Followed closely by Dykes like Ike. (Look at that smile. How could they not?)
- EPM Comm has published a very expensive brochure to teach marketers about women. Because come on, it's not like you know any real ones.
When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea, yea...you're sick of boobs but as we've always said...we don't make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here's what was sent:
"Don't you want to play with us," asks one of the Squad 81 cheerleaders whose mission it is to, apparently, help sell clothes for Company 81. The sweepstakes section of the site asks "Want these girls in your closet?" And the Send a Cheer Section asks, "Know someone who needs a little pick me up?" Witty. Well, yes, yes...and yes. Of course! Playing with cheerleaders, stuffing them into the bedroom closet and getting an...um...pick me up does sound like a lot of fun. I'm in. You?
Did you ever see "Christmas Tree" by Clay Weiner? It's this short online film where a dude, impersonating somebody's ultra-New Jersey mom, hustles an invisible family through the dire process of buying a Christmas tree.
That video got Clay nominated for an Emmy.
To spread the love he put together "Make Your Mom Proud," a promotional video for the 2008 Broadband Emmy Awards. The video was commissioned by the National Academy of Television Arts and Sciences.
We laughed. And cried. And flashed back to Moonstruck.
To make something of pariah brand Op (would you wear it if you were 16 and had a choice?), Wal-Mart hired a few faces that you may recall from your idle TV-watching days.* Among them:
o Kristen Cavalieri of Laguna Beach.
o Wilmer Valderrama of That '70s Show.
o Christina Milian, who taught us how to Dip it Low before falling off hella hard.
o Josie Maran, formerly of Cover Girl.
o Rumer Willis -- you know, Demi and Bruce's kid.
They appear in a sun-splashed pop-rific video on Flash-heavy Op.com. Read up on the "dudes" and "chics"** and download crap for Facebook, MySpace, etc. Props to Make the Logo Bigger for imposing the site on us in all its laggy glory.