Why Customer Experience Analytics is the Future of your Brand's Success

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Your brand has more valuable resources in research and implementation today than probably ever before. But even with all of this free information at your fingertips, businesses can struggle with the idea of trying to determine the future for consumer demands when it comes to marketing properly.

Data analytics have been able to bring us one step closer to doing so. Your marketing can accomplish this strong bond with your customers at a high level will result in customer retention and loyalty.

But how to stay relevant with these digital trends:

  • How do you still advertise to customers and identify their needs?
  • How can you continue to spot market trends in their behaviors to find the unified view and execute a new launch/campaign for a product or service?
  • How can you offer an exceptional and customized experience online?

There are many things that Customer Experience Analytics can tell companies that will help them provide marketing, advertising, and service teams with more insight into their behaviors.

Here are some reasons you need to consider Customer Experience Analytics as an essential tool to market for your brand's success.

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by Steve Hall    Apr- 8-21    
Topic: Tools



Handy Tips to Get Traffic to Your Website

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When it comes to developing your online business, rising your website's traffic can help to boost its popularity and thus increase the number of visits speeding up the site's move to the top of the search ranks.

However, the major stumbling point here is how to get that so badly needed traffic to your website. And since there are tons of different options existing these days, it is somewhat complicated to not get lost and pick up the ones that work best. Fortunately, we have highlighted ten strategies that will surely attract traffic to your site better than others.


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by Steve Hall    Mar-31-21    
Topic: Online



Perfect Headline Formula: How To Write Clickable Title?

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Writing clickable headlines is not an easy feat. Sure, you could be writing good titles that work to an extent, but to create the best headlines for your content, you will need to use a variety of different techniques in meaningful and powerful ways. Hence, here's how to write clickable titles that work.


#1 Educate Through Headlines

First and foremost, you need to educate your audience through your headlines. Of course, most of the educational process will take place already within the article or blog post itself, but you can still start the process with the headline. Include some kind of fact or a short snippet of relevant and valuable information into your title to do this.

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by Steve Hall    Mar-31-21    
Topic: Publishing



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Marketing Tips to Grow your Instagram Account

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Over the past few years, the marketing landscape has changed dramatically. We have gone from advertising on the radio, television and billboards; to banner advertisements on websites; to now using social media platforms as the most effective way of marketing business. The determining factor of a successful business today, is the amount of followers they have on their social media accounts. If you want your business to grow and thrive today, you need to increase your follower count. Here are a few steps for you to follow if you are in need of some help to grow your Instagram account and get started with your social media marketing.

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by Steve Hall    Mar-29-21    
Topic: Social



Six Tips For Conflict Resolution In the Workplace

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How To Solve Workplace Conflicts

There is a saying that goes "if you want to build a business, build the people". However, saying it is easy but human relations are not so simple to figure out without any help. Some people possess a natural affinity when it comes to interacting with people. Some people don't.

Regardless, most of them will still eventually run into a wall when it comes to a really difficult person that will boggle the minds of both groups of people. When it comes to this point, it is crucial that these problems are solved because people are the gears that keep the machine running, so you want to keep people happy and fulfilled. This is why we have come up with a guide for those perplexed by these situations. Another way to make your life easier is to ensure efficient payroll processes. For instance, did you know you can actually produce check stubs online as well?

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by Steve Hall    Mar-24-21    
Topic: Agencies



Why Do You Need Excellent Website Speed To Increase Leads

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With billions and billions of people having direct access to the internet through smart devices or computers, every business today has a website online. Website speed is a crucial ranking factor for search engines like Google, Bing, Yahoo, etc. Your website speed will have a huge impact on your site's visibility, user experience which will lead to sales and boost revenue. With modern technological advancements, consumers are getting more impatient as most of them don't even wait for two seconds for the website to load.

With the growing technology, consumer getting impatient as most of them are not ready to wait even two seconds for the website to load. A one-second delay can cause your prospects to move on to another website and increases your bounce rate. In order to have a strong online presence, website owners much optimize page loading speed on their site. While design, user navigation, theme, readability, and quality content are all critical elements of a successful website, a slow website will keep your profits from being satisfactory.

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by Steve Hall    Mar-24-21    
Topic: Online



4 Ways To Make Sure You're Building a Brand, Not Just a Business

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Once upon a time it was possible to run a successful business that lacked a significant brand identity. It was difficult, sure, but it could be done through a combination of the right location and key working relationships built through personal contact. After all, a brand isn't strictly necessary if your store is impossible to miss or you simply never need to leave a hyper-niche market.

But that was a long while ago, and things have changed hugely since then. Now that operations of all kinds have moved online, location has become immaterial in most cases -- well, physical location at least, with search rankings now being all-important. And it's extremely difficult for any company to succeed from the shadows: business relationships are now formed through the social media world in more cases than not.

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by Steve Hall    Mar-24-21    
Topic: Brands



Why Web Accessibility Should Be Your Prime Concern in the Present Era

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Tim Berners-Lee, W3C Director and inventor of the World Wide Web, says:

"The power of the web is in its universality. Access by everyone, regardless of disability, is an essential aspect."

Today, the web has turned into an indispensable resource that covers every aspect of human lives. To gain full access to diverse fields, such as healthcare, government services, employment, education, entertainment, or online purchasing, you must access the web.

This makes it all the more important for web developers to enhance accessibility for all. An accessible website provides an equal UX, reaches a broader base, and brings a competitive edge to the forum.

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by Steve Hall    Mar-18-21    
Topic: Online



Retail CRM Strategy One Must Follow to be Successful

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CRM strategies are essential for the success of any growing business. Retail businesses need CRM strategies that are dedicated to them to derive sales and grow as a business. Collecting all kinds of customer data like transaction history and basic information is necessary for CRM. Retail CRM involves a lot more than just collecting customer data.

Retail businesses are required to use customer data to utilize it to analyze customer insights. The insights help the business understand the feedback of the customer to improve their products and services. Also, the insights help to develop CRM strategies.

CRM strategies use customer data to form a comprehensive analysis of the customer expectations. It also analyzes the performance of marketing campaigns, sales benchmarks, and more.

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by Steve Hall    Mar-18-21    
Topic: Tools



Writing an Ad Copy for PPC: 5 Tips to Follow

The opinions around PPC advertising can sometimes be confusing. Some marketers believe that PPC ads aren't worth any investments since they drive only immediate traffic and attract the leads that don't always suit what a brand is looking for.

While it's true that organic traffic should dominate your marketing strategy, it doesn't mean that you should completely write off PPC ads as a viable strategy to get more customers. Besides, the statistics support the importance of PPC in marketing:

- Google Ads can help increase brand awareness by up to 80%
- Paid ads return $2 per every $1 spent, which is a 200% ROI
- PPC ads on average deliver 50% more conversions than organic ads

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by Steve Hall    Mar-18-21    
Topic: Tools



5 Key Roles Photography Plays in Your Marketing Efforts

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Whether you're starting a business or revamping your marketing plans, you might be wondering how photography can beat your competition. These are the 5 key roles photography plays in your marketing efforts so that you can plan your future strategies and profit from investing in professional photographs.

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by Steve Hall    Mar- 5-21    
Topic: Brands



9 Ways To Improve The Calls To Action On Your Site

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When you publish a new page or piece of content on your website, what are you trying to get your readers to do? Perhaps you would like them to make a purchase, sign up for an event, subscribe to your newsletter, or simply visit a different page on your site where they can learn more.

Your customers want to be told what to do, so it's vital that you get your calls to action (CTAs) right! In this article, we're going to dive into how you can improve your CTAs and achieve your business goals. Whether you're trying to attract and convert leads, build your subscriber base, or something else entirely, there's a way you can tailor your CTAs to assist you.

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by Steve Hall    Mar- 4-21    
Topic: Tools



Customer Acquisition: How to Get New Customers for Your Business

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Whether you are selling products or services, the number one factor to make your business work is getting customers. However, acquiring customers isn't as easy as it seems. In these times, where competition is tight and everyone having access to a massive amount of digital marketing channels, the cost of acquiring customers has become more expensive. With marketing costs increasing and customers being less trustworthy of brands, it is safe to say that all businesses need a fresh, creative, breakthrough strategy to obtain and retain customers.

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by Steve Hall    Mar- 4-21    
Topic: Tools



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