These Brands Were Not Happy Their Names Where Co-Opted For This Toronto Litterbug Campaign


Publicis Canada, working for Toronto's Livegreen Initiative, created a quite brilliant transit campaign which delivered litterbug shamming messages using product packaging. For example, a bag of Lays potato chips was combined with Crazy Glue packaging to form "Lazy." A package of Reeces Pieces was combined with a bottle of Gatorage to form "Pig." Sweet and Low packaging was combined with Lifesavers to form "Lowlife." All the messages were signed off with "Littering says a lot about you.

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by Steve Hall    Sep- 2-14    
Topic: Outdoor

Giant Orca Eats SeaWorld CEO In Front of Comic-Con Attendees


As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which urges convention goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA.

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by Steve Hall    Jul-23-14    
Topic: Outdoor

Agency Erects Billboard Then Burns It. Hopes YouTube Views Make Up For Lost Impressions


In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.

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by Steve Hall    Jun- 5-14    
Topic: Outdoor

Outdoor Company Sends Huge Invoices to Brands For Media Value Received Through Google Street View


In an ingenious stunt to call attention to its digital offerings, outdoor company JCDecaux, working with BBDO Belgium, sent 53 of Belgium's largest advertisers a framed picture of their billboards as viewable on Google Street View -- and an invoice for all that free media they have received over the years.

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by Steve Hall    Jun- 2-14    
Topic: Outdoor

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Lamar Advertising Wants Your Mothers Day Wishes on Its Billboards


For a medium that is, perhaps, the oldest and most traditional, the outdoor industry has done an admirable job in recent years keeping itself relevant as everything goes digital...including the industry's own billboards.

To help people show their appreciation and love on Mother's Day, Lamar Advertising has launch a hashtag campaign which encourages people to upload an image of themselves with their mother to the brand's Facebook page or to send a tweet using #InspiredByMom.

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by Steve Hall    May- 7-14    
Topic: Outdoor

You Won't Believe (Or Understand) What This Giant, Creepy-Looking Mouth is Promoting


Here's an interesting, if odd, approach to promoting a show and train ticket offering from a travel agency.

On April, 8th and 9th,, with help from TBWA\Paris, created an interesting installation on the streets of Paris with some oversized interactive figures.

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by Steve Hall    May- 5-14    
Topic: Outdoor

Struggling Supermarket Chain Projects Ad on Angel of the North


Marketers; always up to something. Struggling marketers; always resorting to desperate measures.

You've probably never heard of the Angel of the North. It's a large structure of a 66 foot tall angel with wings that are 177 feet across. It's located in Gateshead England. It was created by Antony Gormley in 1998 and was created to celebrate the work of coal miners and signify a transition from the industrial age to the information age.

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by Steve Hall    May- 5-14    
Topic: Outdoor

These Glory Holes Offer A Different Sort of Reward


Hasn't anyone learned anything from watching horror movies? Never, ever place one of your appendages in a hole. Alas, like everything else in life, that scenario has been co-opted by a marketer.

To promote its PS4 game, Infamous: Second Son, PlayStation placed an installation with three finger holes in Antwerp's Central Station with copy that read, "Place finger here." Those who kept their fingers in the holes for 5 seconds -- and endured actual electric shock -- were awarded a free copy of the game.

We get chills just thinking about sticking appendages in dark places. OK, well, perhaps not all appendages and not all dark places.

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by Steve Hall    Apr-25-14    
Topic: Outdoor

Bulging Boobs Cause MTA to Revisit Advertising Standards


Following the recent launch of a New York Metropolitan Transit Authority campaign for a Queens-based plastic surgeon, Howard Glaser, aide to New York Governor Cuomo issued a stern letter to the MTA urging the authority to revisit its advertising standards.

In the letter, Glaser wrote,"Tens of thousands of children ride the transit system every day to go to school. The MTA is a public conveyance, subsidized by $190 million annually in the state budget, plus over $5 billion in dedicated taxes. The public has a right to expect that the MTA will strive for a family-friendly environment."

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by Steve Hall    Apr- 9-14    
Topic: Outdoor, Policy

This German DIY Store Promoted Renovation Products by Renovating Buildings


Here's an interesting use of outdoor advertising. Engaged in a epic price war with the competition, German do-it-yourself store OBI hooked up with Jung von Matt which create billboards with a unique goal.

Answering the question "Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?", Jung von Matt created billboards by actually renovating sections on run down buildings near OBI stores.

The boards demonstrate what can be done with OBI products in real world scenarios people can understand. And the billboards permanently beautify the area. Instead of making it uglier with price-war messaging.

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by Steve Hall    Feb-26-14    
Topic: Outdoor

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