It would seen not everyone is willing to heed the advice of john St. which a couple of weeks ago released exFEARiential, a prank on the latest advertising trend, prankvertising. Just this past weekend, a Brazilian TV stunt/promotion for the movie Curse of Chucky had a guy dressed like Chucky crash out of the glass-encased bus shelter ad and chase people down the sidewalk while wielding a knife.
It's pretty much the same idea Thinkmodo had whenh it set that telekinetic actress loose in a New York City coffee shop to promote the movie Carrie.
So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.
The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.
With help from Toronto agency Cossette, The Salvation Army is making sure Canadians know that no one should have to live on the streets.
The agency has launched an outdoor campaign that encourages consumers to make donations that will be used to help the homeless. The agency placed typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.
Two mysterious billboards have appeared in New York. One, located on West Broadway near Canal Street, reads, "Your data should belong to the NSA" and the other, located at 27th and Broadway, reads, "The Internet should be regulated."
A Clear Channel spokesperson, David Grabert, confirmed to Animal New York the work is part of a teaser campaign saying,"For now, I am respecting the creative campaign and reserving comment on who the advertiser is."
We've written about the European Wax Center before. And you've probably seen their ads on busses in and around New York City. They're easily recognizable since it's hard to miss gigantic ass cheeks protruding out from under the shortest short shorts you have likely ever seen.
To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.
Expanding upon Coke's personalization campaign, Israel's Gefen Team created interactive billboards which invited people to enter their names using a Coca Cola-branded smartphone app.
The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message notifying them that their name was on the billboard.
The app ranked #1 in Israel's app store on the first day of the campaign and maintained that position throughout the campaign period with a total of 100,000 downloads.
Check out the case study video below.
Working with Swedish agency Abby Norm to promote Adobe Creative Day, Adobe pulled a delightful bus stop prank that involved clandestine photography, on-the-fly-digital manipulation and some nifty diorama dynamics. Commuters who visited a Stockholm bus stop, were photographed and quickly added to an electronic billboard next to the bus stop.
We've seen ambush stunts before and most come off as overly invasive. Not this one. This one has fun. A of of fun and those pranked truly seem to have enjoyed their digital manipulation experience especially one man who was transformed into a he-man-esque superhero.
The video of the prank has been viewed 9.5 million times since it was posted Friday.
Now this is interesting. You may have heard about that JCPenney billboard in Culver City that sparked debate because the visual of a tea kettle looked like Hitler. Now, it seems, even more Hitler has been found on the board. A copywriter who publishes the VerdantMug Tumblr noticed that within the billboard's copy, Hitler's name -- in order -- is spelled out.
Is this like that sick joke where some art director placed some phallic symbol on the cover of a Disney video? Or is it just an odd coincidence? We may never know.
Prior to this latest discovery and following the news the image looked like Hitler, JCPEnney pulled the billboard and has said any resemblance is "unintentional." The retailer has also remove the teapot from its online store.
We sort of wonder if after viewing this Charmin billboard which is shaped like a pair of tighty-whities, a portion of Nascar fans are going to wonder if the brand has begun selling underwear. That or they're just going to chuckle at the brand's witty display of boys elementary school bathroom humor. The giant underwear-shaped billboard was placed at the Charlotte Motor Speedway for the Sprint All-Star Race. Via.