This winter when travelers return to Denver after a day in the mountains, they will see a glow-in-the-dark billboard advertising FirstBank Colorado's 24/7 phone support. It's part of the bank's ongoing "helpfulness" campaign, created by TDA_Boulder, Boulder, Colo.
The 14' x 48' billboard uses electro-luminescent vinyl to glow in two colors, a cool green and the bank's signature orange. Placed on I-70, facing eastbound traffic, the board will be visible during the winter's short days. The technology is by Safe Lites.
Um, they could have just used an illuminated board. They have those things you know.
Last Thursday, before Super Bowl insanity set in and walled off all other forms of advertising, RedLaser & Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote upcoming release of the artist's latest album, Lasers. Support for the event was built with social media and a crowd of Lupe Fiasco's fans who came out to show their support.
By downloading the RedLaser app and scanning the custom QR code broadcast on the building, users could pre-order the album on the spot. Swirl Integrated Marketing in San Francisco executed the program.
Alright. Enough of this Super Bowl crap. Let's get back to what's really important in advertising; hot women in shorts skirts who sell liquor on a billboard. Yes. After all, why discuss the insipid idiocy of, say, the Doritos Crash the Super Bowl dreck when you can focus on the ingenuity of high quality creative such as that display on this billboard for Angostura Rum.
The ad, which features a woman in a very short, booty-revealing skirt mocks Scotland's kilt-wearing men with the headline, "In Scotland, men dance in skirts. In Trinidad, men dance with women in skirts."
The Barbarian Group, in partnership with Super Size Me creator Morgan Sprulock and creativity tools company Aviary, has created NoAd: New York, an internet-based effort to remove all advertising from New York's Times Square.
Spurlock was inspired by Sao Paulo's ban on all outdoor advertising since 2007. He then contacted The Barbarian Group to develop NoAd: New York.
Using the tool, all of the ads in Times Square can be edited out. Of course, this has no effect on the real world ads that plaster Times Square and show no signs of disappearing anytime soon. After all, as much as Spurlock tried to convince us fast food is bad for us, have we really seen an reduction at all in the proliferation of McDonald's or Burger King?
- The Bees Awards, celebrating successes in international social media, is looking for sponsors for its upcoming awards event.
Floyd Hayes brings to our attention a window display Coke placed next to a Starbucks store on Broadway in New York City. The sign reads, with images of Diet Coke, reads, "Who has time to stand in line for a latte?"
We think it might be time for the employees of that Starbucks to step outside and accidentally discharge all of their whip cream canisters all over that Coke sign.
Frontier Mobile Media is out with three new tanker truck wraps for Cowboys Stadium, Longhorns Energy and Mustangs Energy. There's nothing new about the mobile billboard - 18 wheelers have been emblazoned with ads for decades - but it's rare to see a tanker truck covered with advertising.
We think the it's a nice offshoot of mobile advertising. Just as long as the trucks don't find themselves embroiled in a roadside spill. That wouldn't bode so well for the brand.
A new billboard campaign for The CW series Vampire Diaries is causing some concern for its reference to an older descriptor for sexually transmitted diseases, venereal disease. The CW, however, scoffs at the concern with a spokesperson saying, VD simply stands for Vampire Diaries, and anyone who thinks otherwise should probably get themselves checked out."
Harsh as those words are, it's refreshing to see a company stand up to complaints once in a while. That said, the phrase venereal disease hasn't completely vanished from the lexicon and is bound to cause curiosity among those with a few more birthdays under their belt than that of the typical Vampire Diaries viewer.
This is just what we need after all that snow and cold. For Caribou Coffee, Colle+McVoy created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the "Hot 'n Wholesome" goodness of Caribou Coffee's new menu items.
We think the work does a wonderful job conveying that warm feeling one gets when they have their favorite breakfast food and a cup of steaming coffee. Especially when it's as cold as it is outside.
- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.
- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.
- Microsoft has placed it's $1 billion media business into review. May the best shark win.
- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.
- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.
- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.
- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.
- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.
- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.