A new law, signed yesterday by New York Mayor Bloomberg, now enables the city to enforce restrictions upon more than 1,000 illegally placed outdoor billboards across the city. Previous laws contained loopoles that allowed boards to skirt restrictions. Building Commissioner Patricia Lancaster says she now has the power to take action on the thousand illegal boards. Board owners have been given until July 1 to comply with the new law and properly register their billboards.
kirshenbaum bond San Francisco launched new San Francisco Giants wallscapes and bus shelter advertising at the end of March. Since the launch, an estimated 15 bus shelter advertisements have been stolen by what is assumed to be Giants fans. The bus shelter advertisements include shots of Barry Bonds, Moises Alou, Jason Schmidt, and J.T. Snow photographed to appear as giant figures. Stolen bus shelter advertisements are being replaced, but, apparently, this thievery is indicative of San Francisco's insane love for their hometown baseball team.
More interesting that the usual run-of-the-mill taxi cab advertising, Taipei-based photographer Richy caught this image of Ronald McDonald's feet adorning a taxi. He also shot an image of this giant wallscape on which the likeness of Ronald McDonald has been placed to look as though he is climbing up the board. It reminds us of the Adidas board in Japan on which two players, hung from ropes, played ten minute soccer matches.
After seeing the artwork, showing a grenade held in a bloodied hand, for a billboard promoting IFC's year-long hook up with Green Day, Marriott rejected the 28 X 43 foot placement on the side of its Times Square Marriott Marquis hotel. After learning the board was banned last Friday, Green Day's Billie Joe Armstrong thought it was an April Fool's joke. But a Marriott spokesman clarified any misunderstanding, telling the Daily News, "We have the right to review all advertising that goes on our buildings and if we feel it has any political, pornographic or inappropriate content, we have the right to reject that ad."