Security is Hot. Ads Are Sexy. And Microsoft Has $1 Billion For You

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- With GeoTrust, security never looked so hot. Or repulsive depending upon which button you click.

- The New York Daily News has put together a collection of 98 ads which feature celebrities sharing lots and lots of skin.

- Microsoft has placed it's $1 billion media business into review. May the best shark win.

- On Tuesday, January 11 at 7PM at the Museum of Modern Art, The One Show will host an event to honor the best digital work of the past decade. You can view the winners here.

- SNL funnyman Bill Hader dedicates his wry best to figuring out everything you'd ever want to know about a Volkswagen in these spots on the VW Academy channel from Deutsch LA, directed by Jake Szymanski with Caviar Los Angeles.

more »

by Steve Hall    Jan- 7-11    
Topic: Agencies, Brands, Commercials, Industry Events, Outdoor, Racy, Strange



Pantyhose Revisited, AOL Recruits, Outdoor Excites

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- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.

- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.

- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.

- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.

by Steve Hall    Jan- 3-11    
Topic: Campaigns, Outdoor



Deck the Halls of Albuquerque with Bows of Billboard Messages

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Who said consumer-generated media was dead? Not this holiday season. Esparza Adverting partnered with Clear Channel Outdoor to create DeckTheBillboard.com. DeckThe Billboard.com allows users to create their own personal holiday message that will be posted on 21 billboards all over the city of Albuquerque on December 25th.

Live in Albuquerque? Feeling creative? Head over to Deck the Billboard and whip up a piece of creativity.

by Steve Hall    Dec-17-10    
Topic: Consumer Created, Outdoor



Grandma's Boobs Cause Trouble For New Zealand Airline

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A billboard in the South Island city of Nelson for Air New Zealand's grabaseat with the headline, "Fares lower than your grandma's boobs" has raised the ire of a few and has been accused of being ageist, sexist and disrespectful to women.

Family First and Stop Demand Foundation both condemned the billboard and have asked that the billboard be taken down. In an email to Air New Zealand, Stop Demand Foundation Founder Denise Ritchie wrote, "Yes, most of us like 'edgy and provocative'. Most of us don't like, or accept, 'sexist and ageist'. Most of us know the difference. Apparently you do not,"

The billboard was created as part of a contest. Grabaseat Manager Duane Perrot said of the campaign, "What this person [the ad's creator] thought was funny, as did many others, clearly didn't resonate with some individuals today and Grabaseat will be removing the billboard shortly. We apologize if any offense was caused."

by Steve Hall    Dec-17-10    
Topic: Outdoor



Bruce Willis to Front Russian Bank's Ad Campaign

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Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase



Beckinsale, Deschanel, Larter Drop, Twist and Bleed For Absolut

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Continuing its Drinks campaign for Absolut, TBWZ\Chiat\Day New York is out with a bus shelter installation campaign crafted by photographers Ellen Von Unwerth and Amanda De Cadenet which features Kate Beckinsale, Zooey Deschanel & Ali Larter. The campaign touts Absolut's Lemon Drop, Twist and Bloody drinks.

If you have to wait for the bus, you might as well have a nice looking place to sit. The campaign offers that to commuters in Chicago. See the other two ads here and here.

by Steve Hall    Nov-15-10    
Topic: Celebrity, Outdoor



Zombies and Hotties Dominate Week's Top Stories

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Here's a collection of some of the top stories you may have missed this week on Adrants.

1. Tehmeena Afzal Lends Her Giants to the New York Giants
2. Skinny Kelly Osbourne Painted 'Goldfinger' Gold For Sky+HD
3. Sears Creates Zombie Department For Halloween
4. Zombies Take Over Major Cities to Promote AMC's Walking Dead
5. Dwyane Wade Becomes James Bond for Jordan Brand
6. Absolut Crushes Tropicana Las Vegas
7. SEO Company Wants Three Way With Adrants
8. Domino's Really Does Use Natural Ingredients. Honest.
9. Maria Lawson Lends Prodigious Cleavage to Miss Fit
10. Schmedlines Collects New Taglines For Chevy

Enjoy.

by Steve Hall    Oct-29-10    
Topic: Celebrity, Outdoor, Racy



Absolut Crushes Tropicana Las Vegas

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A new building wrap has appeared on the Tropicana in Las Vegas. The wrap is part of Absolut's ongoing campaign from TBWA and promotes, among others, the Absolut Crush, a drink made with Absolut Mandrin. Shot by Ellen Von Unwerth, the ad features Kate Beckinsale.

And if you want to see what the new Tropicana looks like on the inside, check out this video of our recent stay.

by Steve Hall    Oct-25-10    
Topic: Outdoor



Eva Longoria Billboards Attack Moroccan Sensitivities

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In a lengthy and thoughtful piece on MoroccoBoard.com, Nora Fitzgerald takes a look at a real estate billboard campaign featuring Desperate Housewives' Eva Longoria and, what some consider, too much of her cleavage. Now aside from the fact Longoria really doesn't have cleavage, Moroccans consider that area of the body private and not for public viewing. Certainly not on ten billboards, one after another alongside a country road.

Finding the boards offensive, someone spray painted over Longoria's "cleavage." Then, apparently getting the message, the advertiser revised the creative to show less cleavage. That wasn't good enough for the detractors who further defaced the boards by ripping the paper off.

Apparently, the war between advertiser and billboard bandit has been going on for some time.

by Steve Hall    Oct-21-10    
Topic: Outdoor



Bank Offers Free Book, Game Downloads to Air Travelers

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Possibly treading on the likes of Hudson, Denver-based FirstBank is out with a Diorama campaign in the Denver International Airport which offers travelers free books, crossword puzzles and Sudoku via a QR code which leads to a download. About 7,000 classics and puzzles will be given out during the TDA Advertising & Design-created campaign.

Based on the first week's results, the most popular books, in order, are Sun Tzu's The Art of War, Robert Louis Stevenson's Treasure Island, The Autobiography of Benjamin Franklin, Jack London's The Call of the Wild, and James Fenimore Cooper's The Last of the Mohicans. Least popular are Walden, Emma, and, at 8 downloads, Don Quixote.

by Steve Hall    Oct-20-10    
Topic: Outdoor, Poster










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