A billboard for Summit Brewing ponders which is the better social medium; Twitter of beer. The billboard is part of an ongoing campaign which sought creative submissions from people. Winners would receive a $50 gift certificate and have their creative featured on a billboard.
This particular board was created by Fast Horse designer Hilary Heinz.
So which is it? Real world socialization lubricated by alcohol? Or online socialization lubricated by the ability to portray yourself anyway you choose?
You know that feeling in the pit of your stomach you get when a client calls and says, "Um, we have a problem?" Even after you know everything has been triple checked four times over by 20 different people? Well, Blue Waters Group President Patrick Strickler was feeling a bit of that this week when he realized a billboard his agency created for SouthBendOn read "pubic school" instead of "public schools."
Yes, these things happen. Annual reports go out with errors in the first sentence. A nipple slip causes an uproar. A store sign touts a body part rather than a burger special. They just happen and there's nothing we can really do about it.
A billboard in Sioux Falls for Avera Health's WhyImAlive.com which touted the importance of having a family emergency medical plan showed a woman sitting on a gurney in front of a smoking car after an accident. The agency that created the board, BVK, put a smoke machine behind the billboard so the smoke on the billboard would appear to continue upward into the sky.
While the billboard drew many people to the website, the local fire department wasn't too happy with the stunt and had the smoke machine turned off after just two days. The campaign is still up and running but it's now smokeless.
Now this is funny. That Wonderbra 3D billboard has the UK's Institute of Advance Motorist up in arms and complaining the board could cause problems on the roads because, well, people like to stare at boobs. And if they're staring at boobs, their eyes aren't on the road. So, we guess the organization has a point.
There is precedent here. Sixteen years ago, a billboard featuring Eva Herzigova looking down at her cleavage above the caption, "Hello Boys," caused quite a few accidents.
The organization's concern with the billboard isn't entirely with boobs, per se. IAM Spokesman Vine Yearly (now that's a name) says the board's blurry image, when viewed without 3D glasses, may cause motorists to spend too much time trying to interpret the image.
Let the accidents commence.
As if our collective obsession with boobs weren't big enough, Wonderbra, bless their horndog souls, have made it even bigger. The obsession and the boobs. Touting the new two-cup-size-boosting Full Effect WonderBra, a 3D billboard in London, which requires special 3-DD (ha,ha) glasses to view, makes Brazilian model Sabraine Banando's already largish breasts even more bulgingly pulchritudinous.
We get the concept but we're not really sure why people would don 3D glasses in public to enjoying staring at boobs on a billboard when they can stare at a whole lot more online and "enjoy" things without fear of being labeled a pervert.
- Who needs billboards when you can mess up the nautical landscape with branded sails?
- How do women climb to the top of the creative ladder?
- Have fun with this hunter and a bear in a choose your own adventure video series for Tipp-Ex.
- The deadline extended to September 7, 2010 for the ADC 90 CFE Cube Design Project.
- Yea. Here's that Greenpeace deforestation ad. I you can't guess what it's all about before you view, you need help.
- In Sidewalkgate, Zynga may end up owing San Francisco more than clean up costs for its sidewalk advertising stunt.
To promote what assuredly will be a piece of crap movie, Sony is out with a billboard campaign which asks, "Still A Virgin?" The movie is called The Viginity Hit and the boards offer an 800 number to call which leads to simple choices such as "press three if you don't know if you're a virgin or not."
While a help line for virgins might be a bit strange, it dovetails perfectly with the premise of the movie. Three guys spend the entire movie trying to get their friend laid...and film it when it happens. Don't we have enough of that crap all over the internet already?
Stranger things have happened though. The film cost $2 million to make so it's a forgone conclusion it will definitely make some money for Sony. And who knows. It would be a sleeper hit like American Pie. Hey, we're just keeping our "we told you so" options open here.
Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.
Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.
The board urges people to "Check in. Find your friends. Unlock your city."
In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.
- Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."
- In the WTF category, Six Flags has announced Rayovac will be the official battery of the park. Hopefully, the rides aren't powered by batteries.
- Ocean Outdoor has launched a live digital creative competition where creatives can compete for a digital campaign worth £250,000 and flights to San Francisco by submitting a digital outdoor ad, between September 27 and October 1. Details here.
- Ten ways you're addicted to Facebook.
- First it was Alyssa Milano. Now a guy wants Jimmy Fallon to follow him on Twitter.
- This is kinda funny. A Big Ad Gig submission from an "ineligible" entrant.
- Hybrid ad agency/film production company Lucky is out with a couple of promotional videos for a launch party. One. Two.
- The new hotness from Queso Divine featuring Chipz of The Snack Nasty Crew.
This week, Londoners were treated to a gigantic billboard on which a naked Kelly Brooke illustrated how Reebok EasyTone sneakers will make anyone's ass look as good as hers. Seriously. That's all it takes. A pair of sneakers. And you'll have an ass as fine as Kelly's. Genetics are irrelevant.