It would seem Levi's is testing a new mechanical billboard in New York. Adrants reader Floyd Hayes sent us this video of the board which he guesses will ultimately spell out "We're All in This Together."
It's an interesting execution. Nothing stunningly new but if the mechanics end up spelling out different phrases with the same mechanical wheels, that would be kinda cool. Video after the jump.
If you have kids - or even if you don't - do you ever get sick of them running around the airport screaming and yelling while you're quietly trying to catch a little shut eye before the next leg of your journey? Well, this new work from TDA Advertising & Design for Colorado's FirstBank may not help but at least it will keep the screaming kids all in one place.
The latest addition to the bank's ongoing "We're here to help" campaign turns an out-of-home display unit into a children's circular treadmill. At the Denver International Airport, a plexiglass rotating signboard is headlined, "Tire your kids out so they sleep on the plane." Kid-sized handprints appear three-and-a-half feet above the floor, and, above them, the instructions, "Have children place hand here." The signboard makes one revolution every 30 seconds.
Thanks for corralling the kids, FirstBank. Now can you encase the whole thing in a soundproof room?
Seattle-based agency Creature has launched a new campaign called Citywise for the City University of Seattle. The campaign touts the school's philosophy which is said to encompass a "unique blend of experiences, both in and out of the classroom." It consists of billboards, light rail and bus wraps, coffee sleeves, gas stations and radio ads which rely on the context of the medium's surrounding to impart wisdom. Taglines include:
"Game theory: when you decide to walk to the next bus stop rather than wait."
"The water you're about to cross powers this city's buses"
"Education comes from all angles. Be Citywise."
"Where you sit on the bus says something about your personality."
"Reading is the most velocious way to ameliorate your vocabulary."
"Those napping on this bus are enhancing mental performance."
So is Cleveland-based Brokaw Advertising.
Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what's going on inside.
Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, "Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community - and still keep it personal. The LED board seemed like the perfect solution. Having the babies' names appear makes it more than just a billboard. It's really a giant birth announcement."
According to Christina Egts, B&Y account executive for Parkview, the billboard is the first of its kind in the Midwest. "Nothing like this has ever been done before - at least in the Midwest," she said. "We've talked with the manufacturer of the sign, and they have never heard of something like this being done."
Q: If water could talk, what do you imagine it would say?
A: It depends on whether or not it would like to kill you.
Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)
Here's the video.
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
Putting a bit of a twist on a six-year-old advertising tactic, New Zealand-based ad agency Rascals has tattooed the head of one Andrew Haeata with the agency's name, photographed him and placed him on a billboard.
Unlike the many "headvertising" stunts which preceded this work, the tattoo on Haeata's head is real. Watch its creation here.
Today in little know facts, Canada's Rethink is out with new work for Science World that aims to dispel widely held beliefs that, according to the campaign, are a bit mythical. Did you know diamonds aren't that rare and that just 2 oz. of gold can be hammered flat to cover a 200 square foot billboard? Neither did we. Nor do we really care but if scientific trivia is your thing then Science World is for you.
- Need to find the best ferry to the Cape and Islands? Yea. There's an app for that.
- The Art Directors Club will host the ADC Young Guns 5+5 Thursday June 10 at the ADC Gallery. Five winners from ADC Young Guns 7 pick five creatives they admire, all 10 present their work Pecha Kucha-style: 20 slides + 20 seconds each = 400 seconds to tell their story.
- This billboard stinks. The billboard uses an attached fan to disperse charcoal and pepper fragrance from scented oil.
- Even more Amazon book review shilling.
- Bloomberg really wants Lebron James to come to New York.
- Rich media ads come to the iPad. Yawn.
- Deutsch is out with new work for Dr. Pepper featuring Michael Strahan.
- Watercooler Inc. has partnered with Fox Soccer to premiere EPIC GOAL, an all-new Facebook game that debuts today.