Towering above American Eagle's Times Square retail store and taking over the retailer's billboard space, Foursquare has infiltrated Times Square. It's a big move or the leading (yea, Facebook hasn't toppled it yet) location-based check in service and one that was certainly some kind of barter between the two companies.
Foursquare business development Head Tristan WalkerTristan Walker said American Eagle owns the billboard which is said to be the largest digital billboard in Times Square, but wouldn't say how the deal was structured though he did hint a version 2 is in the works.
The board urges people to "Check in. Find your friends. Unlock your city."
In early July, Foursquare competitor Gowalla erected a board atop a 20 story building near Madison Square Garden at 34th and 8th. The board features New Jersey Nets owners Mikhail Prokhorov and Jay-Z.
- Facebook has banned the use of the marijuana leaf in ads dubbing them "illegal content."
- In the WTF category, Six Flags has announced Rayovac will be the official battery of the park. Hopefully, the rides aren't powered by batteries.
- Ocean Outdoor has launched a live digital creative competition where creatives can compete for a digital campaign worth £250,000 and flights to San Francisco by submitting a digital outdoor ad, between September 27 and October 1. Details here.
- Ten ways you're addicted to Facebook.
- First it was Alyssa Milano. Now a guy wants Jimmy Fallon to follow him on Twitter.
- This is kinda funny. A Big Ad Gig submission from an "ineligible" entrant.
- Hybrid ad agency/film production company Lucky is out with a couple of promotional videos for a launch party. One. Two.
- The new hotness from Queso Divine featuring Chipz of The Snack Nasty Crew.
This week, Londoners were treated to a gigantic billboard on which a naked Kelly Brooke illustrated how Reebok EasyTone sneakers will make anyone's ass look as good as hers. Seriously. That's all it takes. A pair of sneakers. And you'll have an ass as fine as Kelly's. Genetics are irrelevant.
It would seem Levi's is testing a new mechanical billboard in New York. Adrants reader Floyd Hayes sent us this video of the board which he guesses will ultimately spell out "We're All in This Together."
It's an interesting execution. Nothing stunningly new but if the mechanics end up spelling out different phrases with the same mechanical wheels, that would be kinda cool. Video after the jump.
If you have kids - or even if you don't - do you ever get sick of them running around the airport screaming and yelling while you're quietly trying to catch a little shut eye before the next leg of your journey? Well, this new work from TDA Advertising & Design for Colorado's FirstBank may not help but at least it will keep the screaming kids all in one place.
The latest addition to the bank's ongoing "We're here to help" campaign turns an out-of-home display unit into a children's circular treadmill. At the Denver International Airport, a plexiglass rotating signboard is headlined, "Tire your kids out so they sleep on the plane." Kid-sized handprints appear three-and-a-half feet above the floor, and, above them, the instructions, "Have children place hand here." The signboard makes one revolution every 30 seconds.
Thanks for corralling the kids, FirstBank. Now can you encase the whole thing in a soundproof room?
Seattle-based agency Creature has launched a new campaign called Citywise for the City University of Seattle. The campaign touts the school's philosophy which is said to encompass a "unique blend of experiences, both in and out of the classroom." It consists of billboards, light rail and bus wraps, coffee sleeves, gas stations and radio ads which rely on the context of the medium's surrounding to impart wisdom. Taglines include:
"Game theory: when you decide to walk to the next bus stop rather than wait."
"The water you're about to cross powers this city's buses"
"Education comes from all angles. Be Citywise."
"Where you sit on the bus says something about your personality."
"Reading is the most velocious way to ameliorate your vocabulary."
"Those napping on this bus are enhancing mental performance."
So is Cleveland-based Brokaw Advertising.
Apparently, attaching an LED bar across the top of your billboard and scrolling the names, birth dates and weight of babies born at the advertised hospital is really cool. Because, well, complete strangers want to know what's going on inside.
Explaining the revolutionary concept, Boyden & Youngblutt Advertising & Marketing Creative Director Ian Mosher said, "Having a baby is such a huge life event for new parents, and we wanted to find a unique way for the parents and Parkview to be able to share their big news with the community - and still keep it personal. The LED board seemed like the perfect solution. Having the babies' names appear makes it more than just a billboard. It's really a giant birth announcement."
According to Christina Egts, B&Y account executive for Parkview, the billboard is the first of its kind in the Midwest. "Nothing like this has ever been done before - at least in the Midwest," she said. "We've talked with the manufacturer of the sign, and they have never heard of something like this being done."
Q: If water could talk, what do you imagine it would say?
A: It depends on whether or not it would like to kill you.
Just wanted to give this "Water Talks" installation some coverage because it's gripping and chills-inducing work. It went down in the last two months or so. I'd never seen it, and neither had Adland's Ask "dabitch" Wappling. (We were both self-righteously upset by this.)
Here's the video.
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.