Not sure Reno wants to be Vegas but they're making an effort to get those who live in San Francisco to check the place out with a new campaign. On Monday, March 1st, the city and its surrounding areas will meet the new Reno Tahoe USA when three billboards go up f
Reno's new mascot, the Mortar-inspired Big Horn Sheep, will be introduced.Supposedly, he will deliver deliver "whimsical sarcasm, random commentary, and delightful deals" from the North via Facebook and Twitter.
Ooo...we just can't wait. Check out all the creative here.
- PETA has latched on the to the Tier Woods saga with a billboard telling us too much sex can be a bad thing.
- Why do we still care about anything Donny Deutsch has to say?
- Want to hire some interns? Olson has an interesting way of doing it.
- If you're crossing the Canadian border, make sure you wear the right clothes.
- Like staring at women in lingerie? Then you'll love the latest from Wonderbra.
- ISO 9000 accreditation increased a Rochester New York's creative output. Who knew a decidely manufacturing-centric accreditation could do such a thing?
- DIxie Bones is going social. It's new "social" site launches March 1. Before March 1, that URL displays an old website and the new may be viewed, temporarily, here. The Republik created.
Ladies, if you possess the pulchritude necessary to form a significant amount of cleavage, you may not be welcome in Colorado Springs. Well, at least your cleavage isn't. So, cover up, wear an old lady bra or get a breast reduction.
That would appear to be the message Lamar Outdoor has sent the community when it banned a transit poster that showed cleavage. But get this. It was puppet cleavage. Not even human cleavage.
OK so the fact the cleavage belonged to the Muppet-like character Lucy the Slut, star of the Broadway show Avenue Q, might have something to do with the decision but seriously? What's next? No more Smokey the Bear ads because he's not wearing a shirt?
So if you're a brand that makes navigation products but no one thinks of you when it comes to navigation, what do you do? You erect the world's largest signpost and make it social. To hype it's navigation products and to "make navigation into something social," they built a huge sign next to London's Tower Bridge. People could text their favorite destinations all over the globe and a few minutes later, the sign would mention the location and point to the location.
The whole thing was streamed live to Nokia's site and a data base of everyone's location was built for anyone to peruse. Farfar Stockholm did the work.
If you're going to cheat, be honest. Or at least don't be surprised if a giant billboard of you and your mistress appears in cities across the country. That's what happened to Oracle Co-President and Obama Economic Recovery Advisory Board Member Charles Phillips when he tried to break off an eight year relationship with his lover, YaVaughnie Wilkin.
The billboards are now down. The copy read, "You are my soul mate forever - CEP" CEP are the initials of Charles E. Phillips.
Remember that Weatherproof billboard that had an image of President Obama on it? And ho much the White House hated it? Well, it's still up and AMC is taking advantage of that with a new billboard for its Breaking Bad drama.
The billboard features the drama's main character, Walt White (played by Bryan Cranston) against a backdrop of the Great Wall of China (just as Obama was pictured in the Weatherproof ad) wearing a gas mask. Mocking the Weatherproof ad, the AMC billboard headline reads, "You Got no Proof" followed by "A Dealer in Style."
Opportunistically witty. It's all to promote the upcoming third season of the series which premiers March 21.
Last week, a video billboard in Moscow was hacked for two minutes and the scheduled advertising was interrupted for two minutes with clips from a porn video.
If you simply must see what porn on a giant billboard looks like, there's a short clip here for your viewing pleasure. Yes, it's very NSFW.
Today the FBI has launched an electronic billboard in Times Square which will share with the world the FBI's Most Wanted. The effort was originally launched with 100 billboards in 23 cities across the country. Working with Clear Channel Outdoor, the agency now has access to 1,500 billboards in 40 states. The FBI has used billboards to catch criminals since 2007 and reports 30 cases have been solved as a result of publicizing fugitives.
A recently granted patent has given Google the ability to sell ad space on billboards through its Street View map product. Rather than a Street View user seeing the actual billboard image - in many cases months old - captured by the Google Street View vehicle, the person would see a digitally placed image purchased through the new system.
The patent explains how advertisers can replace their old images with digitally created new ones. It also describes a bidding system which could possibly allow for an advertiser who isn't using the board in real life to buy and apply a digital billboard over the advertiser who is using it in real life.
Those Obamas are everywhere. Whether they like it or not. This time around, it's the President, himself, appearing, without consent, on a Times Square billboard for the garment company Weatherproof. It's an image of the President wearing one of the company's coats when he was standing on the Great Wall of China.
Weatherproof President Freddie Stollmack, who recognized the coat, told the New York Times, "With a magnifying glass, we saw our logo and zipper pull, and we said, 'That's our coat,'"
The image was properly licensed from the Associated Press but Weatherproof failed to obtain necessary permissions from The White House, which has a policy against using the President's image for commercial purposes, for use of the President's image.