Duval Guillaume, which always does interesting work, is out with a new campaign for transportation company De Lijn which recently increased its nighttime schedule and wanted to make the public aware.
Rather than create an entirely separate campiagn that simply announced the change, the agency latched onto the notion people use the buses to get to and from evening events. Cutouts with the tagline, "whatever you are planning tonight, also plan your transport," were placed over already existing posters promoting events.
The idea, of course, was to simply grab the attention of people reading about certain events and frame the bus message around the original event listing.
A secondary element of the campaign made it possible for the promoters of any posted event to have their event promoted on the actual buses by uploading their poster to a website.
Apart from the photo usage rights issue which Adland covers here, is it really any wonder a witty wannabe designer at an outdoor company selected a picture of Paris Hilton and slapped the word "vacant" underneath her to promote the fact the billboard is available? Of course not.
Whether or not Paris Hilton is actually vacuously vacant in the head is beside the point. She (with a lot of help from the media) portrays herself that way so it is without surprise she's become the poster girl for celebu-stupidity.
Hilton has voiced her displeasure with Wellington-based Media5 for using her image without permission. Hilton's manager, Jamie Freed, told Stuff the billboard company could expect to her from Hilton's legal team.
Pity the poor wild posting. It's under attack by New York-based Public Art Campaign. Specifically, the group is targeting NPA, a company which maintains a collection of specific wild posting locations.
Public Art Campaign representatives Sunday were seen around Manhattan with buckets of white paint covering NPA wild posting boards. According to Gothamist, less that an hour after the boards were whitewashed and non-commercial art applied, NPA had reclaimed the boards are reposted them with commercial messaging.
It's like two kids fighting over a toy (Mine! Mine! Mine!) until it breaks. Which then leads to a dueling temper tantrum of epic proportion.
According to the New York Times, five people were arrested in association with the standoff.
- Check out Tweeagle, "a real-time collection of the dirtiest words and wordsmiths on twitter."
- OMG! MINI has "entered a new era of the brand's social media marketing" with...a MINI Facebook page! OMFG! Can you believe it?
- The Meijer Headless Horseman is making his way through Chicago, Indianapolis, Cincinnati and Columbus.
- Into jiggling boobs? Uh, man boobs that is. Then you'll love this Identity Guard commercial.
Baseball games are long. They play is painfully slow. There's little to no action on the field. Mostly, it's just a bunch of men adjusting their balls and spitting on the ground. Occasionally, a player will actually hit a home run and some idiot will push a little kid out of the way so HE can catch the fly ball.
If you find yourself bored or even falling asleep during this yawn fest, there's no yet another way to experience baseball without actually having to experience it. Several digital billboards fashioned to look like an actual scoreboard will display the real time game scores of Los Angeles Dodgers home games.
Awesome. Except for the fact there's now going to be a whole new kind of game time party. The kind that occurs underneath a billboard where people drink in public and become a general nuisance to traffic causing added police detail to be deployed and taxes to be raised to cover this added detail.
OK so it might not play out exactly that way. But it could.
FirstBank, Colorado demonstrates its commitment to small business by giving your card more traction than the corner cafe's bulletin board.
A series of rotating displays in high-traffic areas feature tons of business cards for their small business customers, flanked by the tagline "We care about small business."
"The cards get lengthy readership from airport travelers, who stand nearby for up to 90 seconds, or longer, while awaiting the next airport shuttle train," explained the pressfolk.
See a close-up. Don't you just wanna pass valuable time to the little one with the heart with the rainbow tail? We know we do!
Work by TDA Advertising & Design, Boulder.
Nikon's COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with "Helicopter Boyz," an outdoor event at Yomiuri Land where two boys -- with cameras strapped to their bodies -- shake ass onstage while photos are projected behind them.
Lends a very cool effect. Watchy watchy. Note though that the music will be ricocheting from one end of your brain to the other for at least the next hour.
Oh how boobs can get advertisers in trouble. Especially really big ones with lots of cleavage spilling out of a bra. That seems to be what's at issue with an UlsterTrader billboard campaign carrying the headline "Nice Headlamps" and copy that reads, "What do you look for in a car?"
Billboards. You've heard of them. You've probably created for them or crafted a media plan including them. You've driven by them. You've chuckled at the cheesiness of some of them and appreciated the brilliance of others.
Sadly, no one talks about billboards any longer. But they're still out there and they still work. So why are we talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right?
Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.
Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.
The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.
There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.