Billboards. You've heard of them. You've probably created for them or crafted a media plan including them. You've driven by them. You've chuckled at the cheesiness of some of them and appreciated the brilliance of others.
Sadly, no one talks about billboards any longer. But they're still out there and they still work. So why are we talking about the lowly billboard today? Social media, of course. After all, social media is the only thing anyone cares about these days, right?
Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.
Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.
The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.
There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.
To encourage drivers to make sure they have the proper oil in their cars, Castrol has launched billboards in the UK which deliver personalized messages to passing cars.
Using cameras, which will be positioned by the side of the road, driver's registration information will be read matching them to the make and model of car via the DVLA database. A message to the driver with the correct oil recommendation for their car's engine will then be flashed on digital billboards further down the road.
Big Brother creepiness aside, it's never a bad thing to remind car owners what type of oil they should be using. Of course, the right type of oil doesn't have to be Castrol bu that's nitpicking, right? This is advertising. Everything's biased in this world.
Here's a video explaining how the whole thing will work.
To convey the endless possibilities to those choosing to avail themselves of Converse's new customizable sneakers, Anomoly created a collection of mutant (customized, get it?) animals which will appear on banners and on wild postings throughout New York.
The work is freaky but interestingly original. You can see it all here.
Oh wow. This is absolutely amazing. Creativity does still exist! To hype a limited time free coffee offer from McDonald's, Cossette West created this custom designed lamppost to mimic a pot of coffee being poured into a coffee cup. So simple. So effective. So wonderfully creative. Love it.
See? Here at Adrants we don't hate absolutely everything. And we love when we get to see creativity like this. It rejuvenates our love for advertising. So thank you, Cossette West.
- It's OK to put a giant vagina on top of a building. But a simple statement criticizing an insurance company? Not in LA.
- Wanna know how to create a great resume? Resume Richard is here to help.
- Something about Cadbury. Something about WispaGold. We have no idea but it's all here if you're really that interested.
- Art Directors Club-Nissan Student Cube competition. Playing off ADC's prestigious Cube award, students will be asked to respond to a creative brief for the new Nissan Cube, a stylish car targeted at the 18-24 year old market. Participants will develop a creative campaign, and be eligible for a $2,500 ADC scholarship and and ADC Gold, Silver or Bronze Cube awards. Judging will be done by a five-person jury made up of executives from Nissan North America and TBWA\Chiat\Day, the car company's ad agency.
...a yellow sousaphone. Everybody! FirstBank of Lakewood, Colorado seems to be doing okay in times like these because they're spending a lot of money on free. Outdoor executions from TDA in Boulder include interstate billboards, urban locations and backlit airport dioramas. BUT WAIT, THERE'S MORE. Online, rich media versions are also planned. Check out all the versions after the jump.
"It's funny how new furniture has a way of restoring people. Add something special to your home and experience it firsthand."
Awww. Tent cities have hardly folded up and we're already being hawked side tables. The piece at left comes from "Is it Home Yet?", a campaign/sweepstakes meant to bring gunshy spenders back into furniture showrooms.
The World Market Center Last Vegas, a showroom and exhibition space for the furniture industry, is pushing the effort, with help from collaborators like the National Home Furnishings Association and the Western Home Furnishing Association. In addition to a nationwide multimedia push, it will receive still more attention from widespread celebration of "National Home Furnishings Month" -- September, a traditional (but cozy!) period of change.
Note the ornaments of an industry calibrated for battle: a couch that, according to its materials tag, meets or exceeds "comfort and happiness standards"; and a slogan that appears on a rustic welcome mat. You can also expect to be heavily exposed to soft-touch shots of smiling unbroken families, cushy stuffed couches and other timeless accoutrements of the resilient nuclear unit.
Clearex acne treatment gel works a lot like Clearasil acne treatment cream (or your fluoride-rich toothpaste of choice): you rub it onto your pimples at night, then pray they're dry enough to pop or scratch off by morning.
Grasping for a clever way to market the stuff, which you either do or don't have in your cabinet, agency Shalmor Avnon Amichay/Tel Aviv dreamed up this print campaign.
Each piece is an uncomfortably close close-up of a blemished individual. The offending red dots are camouflaged, age-five-at-the-boardwalk!-style, with festive but decidedly unsexy face art. Okay, the Pacman one was kinda rawkin'.
Tagline: "Don't hide it, clear it." Inelegant but straightforward.
Hoping to profit from the unfortunate fact that liquor companies only focus on chic alcoholics or incurable ass-gawkers, Corby Distilleries launched a beverage for the other crowd.
Lamb's Black Sheep Spiced Rum greets life with a simple-enough print campaign featuring authoritative white wording at the foreground of a chalkboard -- where a black sheep first cuts his teeth, presumably while scrawling mediocre sentences across them as punishment.
The work's nothing special but we did cop a grin when we saw the piece that read "You think bacon comes from cows." That's not so much black-sheepy as ditzy. But that's cool, most of us are a little bit of both.