Now that Ray-Ban has all but used up its viral video tricks, its now turned to culture jammer Ron English who recently unveiled a giant billboard in New York, part of the brand's Project Colorize campaign. To add to the unveiling, flash mobs (yes, like trucker hats, they go on and on) were organized beneath the billboard to simply look up and stare at the board...while wearing Ray-Bans, of course.
Animal has pictures and a video of a New York Post interview with Ron English
Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.
The only thing that would make it cooler would be if you could step inside a giant mouth and bounce on its big foamy tongue while getting slightly high on a fresh-breath smell.
Philly's doing this "single-stream recycling" thing, a convenience ploy to make urbanites more earth-friendly.
Single-stream recycling is when you take all recyclable goods and put them in one bin. We've been doing that in Walnut Creek for years. Here's what ends up happening: everyone disregards the rules and starts putting damn-well whatever they please into those bins.
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- Th1ng was chosen to whore "London's outstanding cultural and business successes" and "its film industry and talent" for the London 2012 Olympic Games. Sounds like hard times in the Mother Country.
- With the launch of Facecard, edo teaches Millennials how to confuse money with plastic. I wish I'd had a self-interested big brother who cared enough to teach me how to charge. Oh wait, I did: Wells Fargo.
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Here's a bit of ambient street work for you. To promote a local farmer's market, Portland, Oregon-based Owen Jones & Partners placed plastic linings in the shape of carrots around the bottoms of several trees on a city block. In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers.
To promote certain houses on the Village Homes lot (Denver, CO), marketing director Barb Anderson said the company used a kiddie-ride. You know, like the coin-op space ships at grocery stores.
"One of the important influencers on a home purchase is the kids. At the end of the day ... the home with the kiddie ride is sure to get remembered by the home-buyer family," she said.
Gimmicky, but I can see the charm.
Kiddie Rides USA (KRUSA) of Denver, CO provides machines for this and other interested parties (doctors offices, car dealerships and reporters in midlife crises have also tried them). KRUSA also claims to be the last indy kiddie ride company left in the country.
- Lifetime's Army Wives poster becomes Iraq Wives courtesy of a few pranksters who've recently also pranked boards for the move The Happening and Get Smart.
- That lawsuit Naked Cowboy filed against Mars Inc. for making a blue M&M look like a cowboy is moving ahead.
- A pig stuck between two buildings somehow promotes Crest Glide dental floss.
- The Federal Communications Agency will launch a study to examine product placement on television which Reuters reports increased 13 percent from 2006 to 2007.
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When you're up on scaffolding dealing with the details of erecting a billboard, it pays to occasionally step back and view the big picture. In this case, the giant "cock" lording over those attending the Will Smith Hancock movie premiere last night in London's Leicester Square.
As only Copyranter can, a new SmartWater billboard featuring Jennifer Aniston gets a well-deserved lashing from Jennifer herself -- as written by Copyranter, of course.
A taste of the venom: "Wait, where did this fucking lame-ass headline come from? Jesus, sounds like an entry from my sixth-grade diary."
So you're talking a nice drive into the city with your grandparents (or parents, or kids...choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and...OMG...ASS! A giant, arched ass is staring you in the face and it's all you can do to hope no one else in the car is seeing what you're seeing. Though the size of the ass and the mobile billboard truck its mounted on is far, far too big to go unnoticed. (Yes, I know the picture has palm trees in it and is probably LA but just go with it.)
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