A billboard campaign for US-based Catholics for Choice in Kenya has raised the ire of the Catholic church over its stance on condoms. The billboard reads, "We believe in God. We believe sex is sacred. We believe in caring for each other. We believe in condoms." The ad is signed off with "Good Catholics Use Condoms."
Remember theMillion Dollar Homepage? Created by Alex Tew, it was a simple webpage on which hundreds of logos were sold totaling, well, close to $1 million.
Now, a company called Adivide is going old school with the same idea and intends to create a subdivided ad that will appear on New York subways for four weeks in July.
Hook-up site ArrangementFinders, part of the Ashley Madison empire, has erected a billboard in LA with the headline, "Need a Summer Job? Date a Sugar Daddy." The copy is accompanied by an image of Bree Olsen, porn star and spokesperson for the site.
Hey, if a woman can make some coin of a rich guy and both parties consent, then why not? Via.
Mexican paper and notebook brand Scribe, with help from La Agencia Viva! and La Doblevida, married old media and new with Scribe Billboard. For the campaign, the brand hired an independent artist to live inside (behind) a blank billboard for ten days and paint it based on tweets sent to hashtag #ScribeBillboard.
The campaign received boatloads of mainstream media attention as well as participation by celebrities and other artists who visited the billboard and helped add to the creation. There was also an appearance by popular Latin American band Molotov.
No word on how much paper the brand sold.
With SXSW getting bigger and bigger each year, it's interesting to see which marketers will stand out from the crowd. Often times, it's the little things that seem to capture attention best. At least in our opinion.
Last year, mobile parking app ParkMe placed fake paper boots on the wheels of cars all over the city of Austin to call attention to its app. It got a lot of buzz and the app is quite successful one year later.
This year, task app TaskRabbit has tricked out a vehicle to make it look like, well, a furry rabbit. With so many people out and about in the city traversing the city to attend panels which have now grown well beyond the confines of the Austin Convention Center, the streets are prime space for marketers to hype their offerings.
We're quite sure we'll see more examples of this as the week progresses.
Photo Credit: Mashable
Touting its U.S. edition, UK-based newspaper The Guardian has launched its first U.S. ad campaign. The paper is well known for its Three Little Pigs and Own the Weekend ads.
The Guardian partnered with BBH New York to launch #VoiceYourView, a campaign that merges the Guardian's editorial voice with its strategy of open journalism.
Commuting to work in the morning is usually an insular, inward-focused, introspective, unexciting, reflective, mundane, uneventful experience. Unless, of course, you decide to get on the bus at a Weather Channel-sponsored busstop that's promoting a new Android app.
Just when you are at peace with yourself, ignoring everything and everyone around you, the last thing you want is for it to rain. Rather, for it to rain INSIDE THE BUS SHELTER that has been outfitted with spinklers as props to help hype just how precise the new app is at forecasting.
Right, that sells the app. More likely, it pisses people off and sends then running off to Accuweather.
While it would certainly be amusing to stand at a bus top, visit a mobile site and then be picked up by a super cool sports car or a dog sled or a bus filled with carnival characters but how exactly does all that sell Qualcomm mobile services? If, in fact, that's what this stunt is trying to sell. Because we have no idea since we were distracted by all the stunt's hoopla.
This makes about as much sense as the brand's keynote at CES.
Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.
To help promote the Denver Center for the Arts production of Drag Machine, a drag queen-centric production, Denver agency gyro created posters that were placed strategically over existing faucets so that the faucets appeared to be... well...just look at the posters.