This German DIY Store Promoted Renovation Products by Renovating Buildings

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Here's an interesting use of outdoor advertising. Engaged in a epic price war with the competition, German do-it-yourself store OBI hooked up with Jung von Matt which create billboards with a unique goal.

Answering the question "Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?", Jung von Matt created billboards by actually renovating sections on run down buildings near OBI stores.

The boards demonstrate what can be done with OBI products in real world scenarios people can understand. And the billboards permanently beautify the area. Instead of making it uglier with price-war messaging.

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by Steve Hall    Feb-26-14    
Topic: Outdoor



Australian Bank Turns ATMs Into GAYTMs

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Australian Bank ANZ, supporting its partnership with Sydney Gay and Lesbian Mardi Gras 2014, has converted several Syndey area ATMs into GAYTMs, complete with bedazzlement and rainbow colored receipts.

Created by Whybin\TBWA, the ATM screens carry messages such as "Hello gorgeous," "Cash out and proud" and "Happy Mardi Gras. ANZ will donate all non-ANZ ATM user fees to the non-profit Twenty10 for the duration of the campaign.

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by Steve Hall    Feb-25-14    
Topic: Outdoor



New Caribou Coffee So Strong It Needs A 5-Story Pinterest Board at Mall of America to Express Itself

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In America, bigger is always better, right? We've never been to the Mall of America big we hear it's big. Really, really big. So it is without surprise it's not got a 5-story Pinterest board, courtesy of Caribou Coffee, which is promoting its new Real Inspiration Blend.

The board, created by Colle + McVoy, is live and passersby (or anyone) can get their images on the board by hastagging their photos on Instagram and Twitter with #CaribouInspires.

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by Steve Hall    Feb-11-14    
Topic: Outdoor



Everyone Hates the Venmo Ad Campaign

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If you're in New York, perhaps you've seen the out-of-home campaign for Venmo, an app that makes it easy to send money to a friend. It features Lucas (who actually works at Venmo) staring off into space with copy that doesn't say much.

Copy includes, "Lucas buys a round" and "Lucas uses Venmo" and "Lucas takes the stairs" and Lucas has dreams." The ads don't explain Venmo which in and of itself is a worthy tactic with the aim of getting people curious enough to find out for themselves.

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by Steve Hall    Jan-20-14    
Topic: Outdoor



Crazed Chucky Chases People With Knife in Latest Prankvertising Stunt

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It would seen not everyone is willing to heed the advice of john St. which a couple of weeks ago released exFEARiential, a prank on the latest advertising trend, prankvertising. Just this past weekend, a Brazilian TV stunt/promotion for the movie Curse of Chucky had a guy dressed like Chucky crash out of the glass-encased bus shelter ad and chase people down the sidewalk while wielding a knife.

It's pretty much the same idea Thinkmodo had whenh it set that telekinetic actress loose in a New York City coffee shop to promote the movie Carrie.

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by Steve Hall    Nov-18-13    
Topic: Guerilla, Outdoor, Promotions



This Dog Food Campaign Urges You to Walk Your Dog

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So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.

The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.

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by Steve Hall    Nov- 1-13    
Topic: Outdoor



Salvation Army Places Street Signs on Homeless Homes Calling Attention to Plight of the Homless

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With help from Toronto agency Cossette, The Salvation Army is making sure Canadians know that no one should have to live on the streets.

The agency has launched an outdoor campaign that encourages consumers to make donations that will be used to help the homeless. The agency placed typical neighborhood home address signs in a variety of public places where people normally eat, talk, read, relax, wait for the bus, or just hang out.

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by Steve Hall    Oct-24-13    
Topic: Outdoor



Mystery Billboard Teaser Campaign Taunts NSA [UPDATED]

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Two mysterious billboards have appeared in New York. One, located on West Broadway near Canal Street, reads, "Your data should belong to the NSA" and the other, located at 27th and Broadway, reads, "The Internet should be regulated."

A Clear Channel spokesperson, David Grabert, confirmed to Animal New York the work is part of a teaser campaign saying,"For now, I am respecting the creative campaign and reserving comment on who the advertiser is."

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by Steve Hall    Oct- 8-13    
Topic: Outdoor



Ladies, Be Sure to Wax Before You Wear A Bikini And Pumps in New York City

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We've written about the European Wax Center before. And you've probably seen their ads on busses in and around New York City. They're easily recognizable since it's hard to miss gigantic ass cheeks protruding out from under the shortest short shorts you have likely ever seen.

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by Steve Hall    Sep-13-13    
Topic: Outdoor, Racy



Coke Social Robot Shares Hot, Half-Dressed Israelis With Homebound Teens

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To make sure every teen in Israel was able to experience its annual Coca-Cola Summer Love festival, the brand, with help from Israeli agency gTeam, created the Coke Social Robot. Controlled by users at home, the robot helped those who couldn't make it to the event join the fun.

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by Steve Hall    Aug-16-13    
Topic: Brands, Outdoor, Racy, Specialty










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